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  本文關(guān)鍵詞：招商銀行互聯(lián)網(wǎng)金融業(yè)務(wù)發(fā)展策略研究　出處：《廣西大學(xué)》2015年碩士論文　論文類型：學(xué)位論文

  更多相關(guān)文章： 招商銀行 互聯(lián)網(wǎng)金融 網(wǎng)絡(luò)社區(qū)

【摘要】：2013年被稱為互聯(lián)網(wǎng)金融元年。眾多互聯(lián)網(wǎng)企業(yè)紛紛涉足第三方支付、網(wǎng)絡(luò)融資等領(lǐng)域,不斷蠶食傳統(tǒng)銀行業(yè)務(wù)。為防止被邊緣化,傳統(tǒng)商業(yè)銀行陸續(xù)布局互聯(lián)網(wǎng)金融,除了將傳統(tǒng)的支付結(jié)算、理財融資業(yè)務(wù)電子化,同時不斷推出創(chuàng)新產(chǎn)品,電商平臺、微信銀行、直銷銀行爭相出現(xiàn)在大眾視野。招商銀行于1987年成立于深圳經(jīng)濟(jì)特區(qū),多年來一直堅持“科技立行”、“因您而變”的創(chuàng)新理念,在互聯(lián)網(wǎng)金融領(lǐng)域處于行業(yè)領(lǐng)先水平,因此,本文選取招商銀行作為案例探索其互聯(lián)網(wǎng)金融業(yè)務(wù)發(fā)展新策略,為其他中小商業(yè)銀行發(fā)展互聯(lián)網(wǎng)金融提供參考。本文的研究思路是：首先介紹國內(nèi)外商業(yè)銀行發(fā)展互聯(lián)網(wǎng)金融的相關(guān)成果,接著介紹招商銀行的總體發(fā)展情況以及互聯(lián)網(wǎng)金融業(yè)務(wù)發(fā)展現(xiàn)狀并提出尚存的問題,以此為基礎(chǔ)對招商銀行發(fā)展互聯(lián)網(wǎng)金融進(jìn)行SWOT分析,同時對國內(nèi)外商業(yè)銀行發(fā)展互聯(lián)網(wǎng)金融的一般模式和案例進(jìn)行分析并總結(jié)出對招商銀行發(fā)展的啟示,最后提出招商銀行發(fā)展互聯(lián)網(wǎng)金融的策略,打造一個集銀行業(yè)務(wù)、電子商務(wù)、社交平臺為一體的招商銀行網(wǎng)絡(luò)社區(qū),對其他銀行發(fā)展互聯(lián)網(wǎng)金融有一定現(xiàn)實指導(dǎo)意義。
[Abstract]:2013 is known as the first year of Internet Financial. Many Internet companies are involved in the third party payment network, financing and other fields, eroding the traditional banking business. In order to prevent the marginalization of traditional commercial banks to finance the layout of the Internet, in addition to the traditional payment and settlement, electronic business financing, at the same time, the introduction of innovative products, electronic business platform. WeChat bank, direct bank to appear in public view. China Merchants Bank was founded in 1987 in Shenzhen Special Economic Zone, over the years has been adhering to the "technology", "innovative ideas because you changed", the financial sector in the Internet in the industry-leading level, therefore, this paper selects the China Merchants Bank as a case to explore the development of Internet banking the new strategy, provide a reference for the development of Internet banking and other small and medium-sized commercial banks. The idea of this paper is: first introduced the domestic and foreign commercial banks The relevant achievements in the development of Internet banking, and then introduces the general situation of the development of China Merchants Bank and Internet financial business development situation and put forward the problems, based on the development of the Internet financial investment bank SWOT analysis, while commercial banks on the domestic and foreign development of the Internet financial general model and case analysis and summed up the development of China Merchants Bank the enlightenment, finally put forward the development of Internet banking of China Merchants Bank strategy, create a set of banking, e-commerce, social networking platform for the development of China Merchants Bank network community, has a certain guiding significance to the development of the Internet bank finance.

【學(xué)位授予單位】：廣西大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2015
【分類號】：F832.2;F724.6

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本文編號：1357211