【摘要】：十九世紀中期百貨商場產(chǎn)生以后,快速發(fā)展成為商品流通的重要媒介和市場經(jīng)濟的重要組成部分,在人們日常生活中發(fā)展著不可替代的重要作用。時至今日,雖然傳統(tǒng)百貨商場仍然占有重要地位,但已難以滿足消費者越來越多樣化的需求。加之電子商務被越來越多的人們所熟知,它所占據(jù)的市場份額不斷加大,因此,如何改革并且更好地發(fā)展百貨商場,成為迫在眉睫需要解決的問題。本文對比A百貨商場與電商發(fā)展現(xiàn)狀,發(fā)現(xiàn)并且探討A百貨商場發(fā)展中存在的問題,提出有關對策,并且對未來趨勢進行展望。
[Abstract]:After the emergence of department stores in the middle of the 19th century, the rapid development has become an important medium of commodity circulation and an important part of the market economy, and plays an irreplaceable role in people's daily life. Up to now, although the traditional department store still occupies an important position, but it is difficult to meet the more and more diversified needs of consumers. In addition, e-commerce is more and more well known, and its market share is increasing. Therefore, how to reform and better develop department stores has become an urgent problem to be solved. This paper compares the present situation of the development of A department store and e-commerce, finds and discusses the problems existing in the development of A department store, puts forward some countermeasures, and looks forward to the future trend.
【學位授予單位】：黑龍江大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：F721

【引證文獻】

相關碩士學位論文 前1條

1 柯婷婷;基于顧客視角的武漢百貨服裝零售業(yè)發(fā)展策略研究[D];武漢紡織大學;2017年

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本文編號：2478388