本文選題：合作競(jìng)爭(zhēng) + 設(shè)施選址�。� 參考：《北京交通大學(xué)》2014年碩士論文

【摘要】：摘要：市場(chǎng)競(jìng)爭(zhēng)的加劇和對(duì)于企業(yè)核心競(jìng)爭(zhēng)力的要求使得企業(yè)功能相互滲透,在全球競(jìng)爭(zhēng)越來越激烈的環(huán)境下,合作的重要性也越來越高,競(jìng)爭(zhēng)與合作并存成為企業(yè)必需面對(duì)的復(fù)雜環(huán)境。由于合作企業(yè)或者戰(zhàn)略聯(lián)盟企業(yè)在企業(yè)提供產(chǎn)品或者服務(wù)的過程中的作用越來越重要,單純從本企業(yè)的角度考慮選址決策,或者僅考慮市場(chǎng)上競(jìng)爭(zhēng)者對(duì)選址決策的影響,已經(jīng)不符合企業(yè)戰(zhàn)略選址決策精準(zhǔn)化的要求。選址問題涉及到企業(yè)以及企業(yè)之間的重大決策問題,決策的好壞不僅影響到企業(yè)服務(wù)設(shè)施建設(shè)成本的高低,而且決定企業(yè)將來運(yùn)營成本和競(jìng)爭(zhēng)力的大小。結(jié)合合作競(jìng)爭(zhēng)理論進(jìn)行選址研究具有重要的理論和實(shí)踐價(jià)值。論文從基本的競(jìng)爭(zhēng)選址問題入手,從合作競(jìng)爭(zhēng)理論出發(fā),以雙重規(guī)劃模型為基礎(chǔ),研究競(jìng)爭(zhēng)設(shè)施與合作設(shè)施并存的選址模型,將合作競(jìng)爭(zhēng)思想引入選址決策。 本文首先根據(jù)相關(guān)指標(biāo),應(yīng)用層次分析法,從諸多的潛在合作伙伴之間尋找潛在的適合合作的伙伴；將合作競(jìng)爭(zhēng)理論引入選址的雙層規(guī)劃模型,然詳細(xì)介紹單純競(jìng)爭(zhēng)和合作競(jìng)爭(zhēng)視角的雙層規(guī)劃模型,模型以選址成本最小、需求點(diǎn)覆蓋最大化為目標(biāo),假設(shè)顧客選擇設(shè)施僅考慮距離,即顧客選擇和自己距離最近的設(shè)施滿足自身需求,優(yōu)化企業(yè)對(duì)需求點(diǎn)的覆蓋率問題。探討在單純競(jìng)爭(zhēng)和合作競(jìng)爭(zhēng)的情境下,企業(yè)需要承擔(dān)的成本和企業(yè)占有的市場(chǎng)份額的差異,力求提供一套可行的分析思路,并為一些具體的選址實(shí)踐提供一定策略建議。 論文從基本的雙層規(guī)劃模型為出發(fā)點(diǎn),從合作競(jìng)爭(zhēng)等理論出發(fā),研究合作競(jìng)爭(zhēng)環(huán)境下選址雙層規(guī)劃模型的建立、求解和應(yīng)用問題,將合作競(jìng)爭(zhēng)理論應(yīng)用于選址模型。通過模型和具體的數(shù)值算例分析,檢驗(yàn)?zāi)Ｐ偷目尚行?從而實(shí)現(xiàn)共贏,實(shí)現(xiàn)最大化的總體收益。
[Abstract]:Absrtact: with the intensification of market competition and the requirement of enterprise core competence, the functions of enterprises infiltrate each other, and the importance of cooperation becomes more and more important in the environment of more and more fierce competition in the world. The coexistence of competition and cooperation has become a complex environment that enterprises must face. Because cooperative enterprises or strategic alliance enterprises play more and more important role in the process of providing products or services, they consider the location decision only from the point of view of their own enterprises, or only consider the influence of competitors in the market on the location decisions. Has not been in line with the enterprise strategic location decision accuracy requirements. The problem of location selection involves the important decision problems between enterprises and enterprises. The quality of decision not only affects the construction cost of enterprise service facilities, but also determines the future operation cost and competitiveness of enterprises. It has important theoretical and practical value to study site selection based on cooperative competition theory. Based on the theory of cooperative competition and the theory of cooperative competition, this paper studies the location model of competitive facilities and cooperative facilities based on the theory of cooperative competition, and introduces the idea of cooperative competition into the decision of location. In this paper, according to the relevant indicators, we apply the analytic hierarchy process (AHP) to find out the potential suitable partners from many potential partners, and introduce the cooperative competition theory into the bilevel programming model of location selection. However, the two-level programming model of pure competition and cooperative competition is introduced in detail. The model aims at minimizing the location cost and maximizing the coverage of demand points, assuming that the customer chooses facilities with only distance in mind. That is, customer choice and their nearest facilities to meet their own needs, optimize the corporate demand point coverage problem. This paper discusses the differences between the cost and market share of enterprises under the circumstances of pure competition and cooperative competition, and tries to provide a set of feasible analysis ideas and some suggestions for some specific siting practices. Based on the basic bilevel programming model and the cooperative competition theory, this paper studies the establishment, solution and application of the location bilevel programming model in the cooperative competition environment, and applies the cooperative competition theory to the location model. The feasibility of the model is tested by the model and the numerical examples, so as to realize the win-win situation and maximize the total income.
【學(xué)位授予單位】：北京交通大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：F252

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