本文選題：逆向物流　切入點：博弈論　出處：《天津大學》2014年碩士論文

【摘要】：逆向物流能夠提高資源利用率并且減少日益嚴峻的固體污染物的危害，，其對生態(tài)污染現(xiàn)狀的改善作用被廣泛認可。在實際市場中存在眾多且具有各自特點的行業(yè)、市場環(huán)境和供應鏈形態(tài)，多種產(chǎn)品回收模式的市場適應性研究、供應鏈決策研究能夠?qū)⿷溁厥漳Ｊ降倪x擇和具體操作提供實際意義的幫助，本文也以此為研究對象。 本文運用博弈論的方法建立模型，將以納什博弈、生產(chǎn)商主導序貫博弈、零售商主導序貫博弈和合作博弈體現(xiàn)形式的四種供應鏈市場形態(tài)與現(xiàn)實中較為常見的零售商回收模式、生產(chǎn)商回收模式和第三方回收模式進行組合研究。其中在單個生產(chǎn)商多個零售商的情況下，生產(chǎn)商主導時可對零售商制定區(qū)分價格或者統(tǒng)一價格。文章在逆向物流研究領(lǐng)域引入供應鏈形態(tài)作為分析對比的依據(jù)，并使模型中零售商回收模式的優(yōu)勢得以更全面的體現(xiàn)出來，對生產(chǎn)商主導時的區(qū)別定價和統(tǒng)一定價策略也進行了對比分析。 在求解模型和算例的實驗數(shù)據(jù)分析中，通過對比同一產(chǎn)品回收模式下不同供應鏈形態(tài)的最優(yōu)決策及利潤結(jié)果，可知零售商主導的市場環(huán)境下能夠達到供應鏈共同利潤的最大化，供應鏈成員控制力越強所獲得的利潤及利潤份額越大，反之則越小。通過對比同種供應鏈形態(tài)下不同產(chǎn)品回收模式的最優(yōu)決策及利潤結(jié)果，可知零售商更加偏好零售商回收模式，產(chǎn)品回收數(shù)量和成本等因素對生產(chǎn)商回收模式的偏好構(gòu)成影響。在新產(chǎn)品市場需求較為穩(wěn)定、可回收產(chǎn)品更易獲得的市場環(huán)境下，供應鏈整體能夠獲取更高的利潤。
[Abstract]:Reverse logistics can improve the utilization rate of resources and reduce the harm of the increasingly severe solid pollutants, and its role in improving the status of ecological pollution is widely recognized. There are many industries with their own characteristics in the actual market. The research on market environment and supply chain form, market adaptability of various product recovery models, and supply chain decision making can provide practical significance for the selection and operation of supply chain recovery mode. This paper also takes this as the research object. In this paper, the game theory is used to set up the model, and the Nash game is used, and the producer dominates the sequential game. There are four kinds of supply chain market patterns in which retailers dominate sequential game and cooperative game, and the more common retailer recovery mode in reality. A combination study of the manufacturer's recycling model and the third party's recycling model. In the case of a single manufacturer with multiple retailers, When the manufacturer is leading, the retailer can be divided into different prices or unified prices. In this paper, supply chain shape is introduced as the basis for analysis and comparison in the field of reverse logistics. It also makes the advantages of the retailer recovery model more comprehensive, and makes a comparative analysis of the differentiated pricing and unified pricing strategy when the manufacturer is leading. In the experiment data analysis of solving model and example, the optimal decision and profit result of different supply chain under the same product recovery mode are compared. Under the market environment dominated by retailers, we can maximize the common profits of the supply chain, and the stronger the controlling power of the members of the supply chain is, the greater the profit and profit share of the supply chain members will be. By comparing the optimal decision and profit results of different product recovery models in the same supply chain, we can see that retailers prefer the retailer recovery model. Factors such as the quantity and cost of product recovery affect the preference of producer recycling mode. In the market environment where the market demand for new products is more stable and recyclable products are more easily available, the supply chain as a whole can obtain higher profits.
【學位授予單位】：天津大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：F274;F713.2

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