本文關(guān)鍵詞： 戰(zhàn)略管理 管理咨詢 差異化戰(zhàn)略 戰(zhàn)略聯(lián)盟戰(zhàn)略 品牌戰(zhàn)略　出處：《湘潭大學(xué)》2009年碩士論文　論文類型：學(xué)位論文

【摘要】： 在全球經(jīng)濟(jì)一體化、科技飛速發(fā)展、競(jìng)爭(zhēng)日益激烈的趨勢(shì)下,企業(yè)面臨著越來(lái)越多的挑戰(zhàn)與沖擊,顧客需求瞬息萬(wàn)變,技術(shù)創(chuàng)新與進(jìn)步不斷加速,企業(yè)所執(zhí)行戰(zhàn)略的有效期在縮短。企業(yè)不得不從整體上對(duì)自身的行為進(jìn)行評(píng)估,不斷地在戰(zhàn)略的高度上調(diào)整企業(yè)的目標(biāo)和行為,從戰(zhàn)略層面謀劃和管理企業(yè)的未來(lái)在許多企業(yè)不僅成為可能,也成為現(xiàn)實(shí)中迫切需要做出的選擇。咨詢業(yè)在中國(guó)是一個(gè)朝陽(yáng)產(chǎn)業(yè),也是一個(gè)知識(shí)密集型行業(yè),在某種程度上甚至代表了一個(gè)國(guó)家或地區(qū)經(jīng)濟(jì)的發(fā)達(dá)程度。隨著市場(chǎng)競(jìng)爭(zhēng)的加劇、人們觀念的轉(zhuǎn)變,人們對(duì)咨詢行業(yè)尤其是管理咨詢業(yè)的關(guān)注越來(lái)越多,這給管理咨詢企業(yè)帶來(lái)了空前的發(fā)展機(jī)遇,同時(shí)也引發(fā)更加激烈的市場(chǎng)競(jìng)爭(zhēng)。 本文介紹了國(guó)際國(guó)內(nèi)咨詢行業(yè)的基本情況,包括管理咨詢產(chǎn)業(yè)的發(fā)展史、管理咨詢企業(yè)的基本情況描述、管理咨詢企業(yè)的內(nèi)部運(yùn)行情況、管理咨詢產(chǎn)業(yè)的外部環(huán)境分析、管理咨詢業(yè)的五種競(jìng)爭(zhēng)力量模型、以及管理咨詢產(chǎn)業(yè)的發(fā)展趨勢(shì)等。 本文以長(zhǎng)沙藍(lán)海管理咨詢公司為研究背景,從所處地區(qū)的宏觀經(jīng)濟(jì)環(huán)境、市場(chǎng)狀況兩個(gè)主要方面對(duì)其外部環(huán)境進(jìn)行分析,從公司市場(chǎng)營(yíng)銷狀況、咨詢業(yè)務(wù)技術(shù)狀況和人力資源狀況因素對(duì)其內(nèi)部環(huán)境進(jìn)行分析,并歸納出影響公司發(fā)展壯大的關(guān)鍵成功因素。同時(shí)根據(jù)公司的戰(zhàn)略目標(biāo),對(duì)長(zhǎng)沙藍(lán)海管理咨詢公司的發(fā)展戰(zhàn)略進(jìn)行了較為全面、詳細(xì)的研究,明確提出長(zhǎng)沙藍(lán)海管理咨詢公司的發(fā)展戰(zhàn)略應(yīng)是重點(diǎn)集中戰(zhàn)略、品牌戰(zhàn)略和戰(zhàn)略聯(lián)盟戰(zhàn)略。并提出了相應(yīng)的戰(zhàn)略實(shí)施措施,從公司核心競(jìng)爭(zhēng)力的構(gòu)建和公司企業(yè)文化的構(gòu)建方面著手推動(dòng)公司戰(zhàn)略的實(shí)現(xiàn)。 本文針對(duì)長(zhǎng)沙藍(lán)海管理咨詢公司發(fā)展戰(zhàn)略的制定進(jìn)行了實(shí)證分析和研究,研究成果不僅對(duì)長(zhǎng)沙藍(lán)海管理咨詢公司具有實(shí)用價(jià)值,同時(shí)對(duì)同行的其他企業(yè)也具有一定的借鑒意義。
[Abstract]:In the global economic integration, rapid development of science and technology, increasingly fierce competition, enterprises are facing more and more challenges and shocks, customer demand is changing rapidly, technological innovation and progress is accelerating. The period of validity of the strategy is shortened. Enterprises have to evaluate their own behavior and constantly adjust their objectives and behaviors in the strategic height. Planning and managing the future of enterprises from the strategic level is not only possible in many enterprises, but also an urgent need to make choices in reality. Consulting industry is a sunrise industry in China, but also a knowledge-intensive industry. To some extent, it even represents the degree of economic development of a country or region. With the intensification of market competition and the change of people's concept, people pay more and more attention to the consulting industry, especially to the management consulting industry. This brings unprecedented development opportunities to management consulting enterprises, but also leads to more fierce market competition. This paper introduces the basic situation of international and domestic consulting industry, including the history of management consulting industry, the basic description of management consulting enterprises, and the internal operation of management consulting enterprises. The analysis of external environment of management consulting industry, the five competitive power models of management consulting industry, and the development trend of management consulting industry. This paper takes Changsha Blue Sea Management Consulting Company as the research background, from the macroeconomic environment of the region, the market situation of two main aspects of its external environment analysis, from the company's marketing situation. The technical status of consulting business and human resource situation factors to analyze its internal environment, and summed up the key success factors affecting the development and growth of the company. At the same time, according to the company's strategic objectives. The development strategy of Changsha Blue Sea Management Consulting Company is studied comprehensively and in detail, and the development strategy of Changsha Blue Sea Management Consulting Company should be focused on. Brand strategy and strategic alliance strategy, and put forward the corresponding strategy implementation measures, from the core competitiveness of the company and the construction of corporate culture to promote the realization of corporate strategy. This paper makes an empirical analysis and research on the development strategy of Changsha Blue Sea Management Consulting Company. The research results are not only of practical value to Changsha Blue Sea Management Consulting Company. At the same time, other enterprises of the same trade also have certain reference significance.
【學(xué)位授予單位】：湘潭大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2009
【分類號(hào)】：F272;C932

【引證文獻(xiàn)】

相關(guān)碩士學(xué)位論文 前2條

1 馬彥;淘寶聯(lián)盟網(wǎng)絡(luò)廣告交易平臺(tái)競(jìng)爭(zhēng)戰(zhàn)略研究[D];沈陽(yáng)理工大學(xué);2011年

2 李兵;華夏銀行北京地區(qū)市場(chǎng)戰(zhàn)略研究[D];廣西大學(xué);2011年

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本文編號(hào)：1458586