本文選題：消費社會 + 建筑神話��； 參考：《浙江大學(xué)》2014年博士論文

【摘要】：當代建筑領(lǐng)域理論與實踐的多元化現(xiàn)象以及設(shè)計環(huán)境中的浮躁情緒已經(jīng)引起了諸多學(xué)者的廣泛關(guān)注和深入研究,但絕大多數(shù)研究的的視角或出發(fā)點往往都局限在建筑領(lǐng)域,并對種種由浮躁情緒引發(fā)的弊端持片面的否定與批判態(tài)度,而事實上,在當代建筑領(lǐng)域所出現(xiàn)的現(xiàn)象和問題在其它生產(chǎn)領(lǐng)域也有極為類似的反映,這些現(xiàn)象是在當代社會環(huán)境下所有生產(chǎn)領(lǐng)域的共性特征。 針對上述問題,論文將建筑視為一個受社會生產(chǎn)方式及社會關(guān)系直接影響的社會產(chǎn)物,以當代消費社會為背景,從商品交易的角度來解讀當代建筑現(xiàn)象。將羅蘭·巴特和讓·鮑德里亞的神話學(xué)作為理論基礎(chǔ),分別從神話的成型步驟、神話的建構(gòu)手法、神話承載社會運作三個方面討論神話的屬性,并將其分別應(yīng)用到建筑領(lǐng)域研究： 建筑神話的成型經(jīng)歷了功能化、大眾化和等級化三個步驟。從擺脫象征性形式束縛、去除象征性裝飾要素和講求建筑的經(jīng)濟性三個方面來闡釋功能化步驟；從重塑大眾的精神歸屬、提倡公眾關(guān)注、參與和注重建筑的商業(yè)推廣三個方面來闡釋大眾化步驟；從以建筑獎項劃分建筑等級和用建筑等級匹配權(quán)力等級兩方面來闡釋等級化步驟。 建筑神話之所以能夠完成以上的三個步驟,是因為其特殊的建構(gòu)手法。通過分析建筑神話建構(gòu)的三個轉(zhuǎn)換層級——大眾媒介轉(zhuǎn)換層級、流行文化轉(zhuǎn)換層級和符號價值轉(zhuǎn)換層級以及經(jīng)過建構(gòu)后建筑神話的最終呈現(xiàn)形式——品牌符碼,來解讀建筑神話的建構(gòu)對當代建筑領(lǐng)域產(chǎn)生的本質(zhì)性影響。 建筑神話化的結(jié)果是要承載社會運作,因此一個建筑能否最終成為神話必須還要通過社會的檢驗。建筑神話對社會運作的承載包括了文化轉(zhuǎn)化為經(jīng)濟利益、消費背后的權(quán)力訴求和權(quán)力地位的文化標識三個方面。筆者以波茲坦廣場重建項目和六本木地區(qū)再開發(fā)項目為例對這三方面進行了闡釋。 論文得出消費社會建筑神話化具有必然性的結(jié)論。在經(jīng)濟全球化的時代,中國當代建筑不可避免地受到了消費社會的影響,也在一定程度上呈現(xiàn)出神話的特征,因此本文對理解當代中國建筑也具有一定的借鑒價值。
[Abstract]:The diversified phenomenon of theory and practice in contemporary architectural field and the impetuous emotion in the design environment have aroused many scholars' extensive attention and in-depth research, but the perspective or starting point of most studies are often confined to the field of architecture. And hold a one-sided negative and critical attitude to the abuses caused by impetuous moods, but in fact, the phenomena and problems in the field of contemporary architecture also have very similar reactions in other fields of production. These phenomena are the common characteristics of all fields of production in the contemporary social environment. In view of the above problems, the paper regards architecture as a social product directly influenced by the social production mode and social relations, taking the contemporary consumer society as the background, and interprets the contemporary architectural phenomenon from the perspective of commodity trading. Taking the mythology of Roland Bart and Jean Baudrillard as the theoretical basis, this paper discusses the properties of mythology from three aspects: the forming steps of mythology, the construction technique of mythology and the carrying of social operation of mythology. And apply it to the field of architecture research: The formation of architectural myth has experienced three steps: functionalization, popularization and hierarchy. From the aspects of getting rid of the bondage of symbolic form, removing symbolic decorative elements and emphasizing the economy of architecture, the paper explains the steps of functionalization, and advocates the public concern by remolding the spiritual belonging of the public. Participation and emphasis on the commercial promotion of architecture to explain the popular steps; from the architectural awards to divide the building grade and use the building grade to match the power of the two aspects to explain the steps of hierarchy. Architectural mythology can complete the above three steps because of its special construction techniques. Through the analysis of three transformation levels of architectural myth construction-mass media transformation level, popular culture transformation level and symbol value conversion level, and the final presentation form of architectural myth after construction-brand code. To interpret the architectural myth of the construction of the field of contemporary architecture to produce the essential impact. The result of architectural mythology is to carry social operation, so whether a building can finally become a myth must pass the test of society. The carrying capacity of architectural myth to social operation includes three aspects: cultural transformation into economic benefit, power demand behind consumption and cultural identity of power status. The author takes Poztan square reconstruction project and Liupengmu area redevelopment project as examples to explain these three aspects. The paper draws the conclusion that the myth of architecture in consumer society is inevitable. In the era of economic globalization, Chinese contemporary architecture is inevitably influenced by the consumer society, and to a certain extent presents the characteristics of mythology, so this paper also has certain reference value to understand contemporary Chinese architecture.
【學(xué)位授予單位】：浙江大學(xué)
【學(xué)位級別】：博士
【學(xué)位授予年份】：2014
【分類號】：TU-0

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