本文選題：空間設(shè)計(jì) + 服裝��； 參考：《北京交通大學(xué)》2014年碩士論文

【摘要】：互聯(lián)網(wǎng)的高速發(fā)展,傳統(tǒng)服裝零售行業(yè)受到極大的挑戰(zhàn)。越來(lái)越多的青年顧客選擇網(wǎng)購(gòu)的同時(shí),傳統(tǒng)服裝零售店變成了互聯(lián)網(wǎng)購(gòu)物的試衣間。在當(dāng)前業(yè)界轉(zhuǎn)型的關(guān)鍵時(shí)期,吸引青年顧客來(lái)實(shí)體經(jīng)營(yíng)店進(jìn)行購(gòu)物的關(guān)鍵點(diǎn)在于商業(yè)空間的人性化設(shè)計(jì),吸引顧客購(gòu)買(mǎi)欲望的同時(shí)也提升了顧客對(duì)于品牌和產(chǎn)品的認(rèn)知。本文旨在通過(guò)對(duì)青年男女的兩性差異化研究,將研究結(jié)果與當(dāng)今青年流行品牌的現(xiàn)狀進(jìn)行對(duì)比,結(jié)合新的互聯(lián)網(wǎng)020(Online to Offline)模式與科技產(chǎn)品設(shè)計(jì)出一個(gè)未來(lái)商業(yè)展示空間的形態(tài)及發(fā)展方向,得出基于兩性的關(guān)懷與科技創(chuàng)新能夠帶來(lái)新的商業(yè)價(jià)值。通過(guò)問(wèn)卷的方式來(lái)試探市場(chǎng)的需求,判斷當(dāng)前的方案是否能夠獲得廣闊的市場(chǎng)空間。論文主要工作包括： (1)從商業(yè)空間服裝展示設(shè)計(jì)出發(fā),結(jié)合性別差異研究結(jié)果進(jìn)行聯(lián)系分析 (2)從兩性差異角度對(duì)青年流行品牌進(jìn)行實(shí)例研究 (3)以心理、市場(chǎng)、功能等服裝定位角度進(jìn)行研究與創(chuàng)新點(diǎn)的研究 (4)通過(guò)科學(xué)的調(diào)查,將創(chuàng)新設(shè)計(jì)進(jìn)行可行性驗(yàn)證
[Abstract]:With the rapid development of the Internet, the traditional clothing retail industry is facing great challenges. As more and more young customers choose online shopping, traditional clothing retail stores become online shopping fitting rooms. In the critical period of the current industry transformation, the key point of attracting young customers to the physical stores for shopping lies in the humanized design of business space, which attracts customers' desire to buy and promotes the customers' cognition of brand and products. The purpose of this paper is to compare the research results with the current situation of popular brands among young men and women through the study of gender differences between young men and women. Combined with the new 020(Online to online model and technology products, this paper designs a future business display space and its development direction. It is concluded that gender based care and technological innovation can bring new commercial value. Through the questionnaire to test the market demand, to determine whether the current program can obtain broad market space. The main work of the thesis includes: 1) starting from the design of commercial space clothing display, combining the research results of gender difference to carry on the connection analysis. 2) A case study of youth pop brands from the perspective of gender differences 3) to study and innovate from the angle of psychology, market, function and so on. 4) verify the feasibility of innovative design through scientific investigation
【學(xué)位授予單位】：北京交通大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類(lèi)號(hào)】：TU247;J525.2

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