本文選題：餐飲空間　切入點：消費者行為　出處：《長春工業(yè)大學》2014年碩士論文　論文類型：學位論文

【摘要】：隨著中國經濟的不斷發(fā)展,人們對物質文化需求的也日益提高,對包括餐飲業(yè)在內的第三產業(yè)提出了更高的要求。每一個人都有著不同的消費習慣,如何分析消費者行為和心理規(guī)律,設計出符合人們理想的餐飲空間環(huán)境,這既是設計者的使命和責任,也是為塑造城市的品味,拉動經濟的增長,改善居民的生活的一個有效途徑,具有重要而深遠的意義。 本研究由四部分組成： 第一部分是文獻綜述。具體包括兩點：1.餐飲空間的概念界定和分類,為后面的案例分析以及研究打基礎。2.消費這行為的來源、涵義、主要觀點以及影響消費者行為的主要因素,這一部分旨在梳理文章理論基礎。 第二部分作者總結了影響餐飲空間設計的消費者行為因素,其中包含三個方面：1.消費者行為和心理規(guī)律對餐飲空間設計的影響。2.消費者的感官對餐飲空間設計的影響。3.市場細分下的不同消費人群對餐飲空間設計的影響。 第三部分作者從消費者行為的角度提出了餐飲空間設計的具體方法,主要從餐飲空間中的功能布局與人體工程學的應用、餐飲空間中動線的設計、餐飲空間中色彩、光、材料的設計以及餐飲空間聲環(huán)境和熱環(huán)境這些角度進行逐一分析,從而找到指導餐飲空間設計的方法。 第四部分作者介紹了國內外優(yōu)秀餐飲空間案例,通過對經典案例的分析,作者進一步印證了影響消費者行為的因素在案例研究中起的作用。 本文的創(chuàng)新之處在于作者把餐飲空間設計與消費者行為結合,在餐飲空間設計領的域,絕大部分學者研究的是主題性和地域性的餐飲空間設計,很少有人從消費者行為方向對餐飲空間設計全面、深入的研究。因此本文試圖從影響消費者行為的因素入手,分析這些因素會對餐飲空間設計產生哪些影響,并提出合理的設計建議,最后通過案例分析印證消費者行為因素在餐飲空間設計中起到的作用,在研究視角上有一定的新意,為今后餐飲空間乃至商業(yè)空間的設計提供了新的研究視角。
[Abstract]:With the continuous development of China's economy, people's material and cultural needs are also increasing, and higher requirements have been put forward to the tertiary industry, including the catering industry. Everyone has different consumption habits. How to analyze the behavior and psychological law of consumers and design the ideal dining space environment is not only the mission and responsibility of designers, but also the purpose of shaping the taste of the city and stimulating the growth of the economy. An effective way to improve residents' lives is of great and profound significance. This study consists of four parts:. The first part is a literature review. It includes two points: 1.Conceptual definition and classification of dining space, laying the foundation for the case analysis and research. 2.The source and meaning of the behavior of consumption. The main point of view and the main factors affecting consumer behavior, this part is to comb the theoretical basis of the article. In the second part, the author summarizes the factors of consumer behavior that affect the design of dining space. It includes three aspects: 1. The influence of consumer behavior and psychological law on dining space design. 2. The influence of consumers' senses on dining space design. 3. The influence of different consumer groups on dining space design under market segmentation. In the third part, the author puts forward the concrete method of food space design from the angle of consumer behavior, mainly from the function layout and the application of ergonomics in the dining space, the design of the dynamic line in the dining space, the color, the light in the dining space, The design of materials and the sound environment and thermal environment of dining space are analyzed one by one to find the method to guide the design of dining space. In the 4th part, the author introduces the excellent dining space cases at home and abroad. Through the analysis of the classic cases, the author further verifies the role of the factors influencing the consumer behavior in the case study. The innovation of this paper lies in the author's combination of food space design and consumer behavior. In the domain of restaurant space design, most scholars study the thematic and regional restaurant space design. Few people study the food space design comprehensively and deeply from the direction of consumer behavior. Therefore, this paper tries to analyze the influence of these factors on the food space design from the perspective of the factors that affect the consumer behavior. And put forward reasonable design suggestions, finally through the case study to verify the role of consumer behavior factors in the dining space design, in the perspective of research has certain new ideas, It provides a new research perspective for the design of dining space and even commercial space in the future.
【學位授予單位】：長春工業(yè)大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：TU247.3

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本文編號：1621319