本文選題：汽車動力電池　切入點：SWOT　出處：《華東理工大學》2017年碩士論文

【摘要】：兩會以來,政府對創(chuàng)業(yè)的鼓勵提到了一個很高的高度,大眾創(chuàng)業(yè)成了社會的潮流。在政府的鼓勵下,各行各業(yè)都涌現(xiàn)出了新的血液,如同雨后春筍般。大浪淘金,萬人之中必有勇夫此刻用在此處剛好,然而光有一番熱血,外加干勁終究也是不會有多大的收獲的。要想有大的收獲,更需要對管理進行深入的了解、學習、運用。本文對FD公司在技術與市場方面進行了分析研究,首先分析FD公司所在的新能源汽車動力電池行業(yè)的發(fā)展現(xiàn)狀、內外環(huán)境和FD公司自身的情況,用PEST分析法對FD公司內外部資源進行分析、以及與行業(yè)其它公司的比較分析。指出公司現(xiàn)階段的定位,及相應的優(yōu)劣勢;其次,以波特價值鏈分析模型為基礎對公司的基本活動和支持性活動進行詳細的數(shù)據(jù)整理分析,確定了公司目前在企業(yè)活動中存在的各類問題。然后用標桿分析法探討了同行業(yè)的成功方法;隨后用SWOT分析法確定了技術、市場的協(xié)同戰(zhàn)略,讓各單位各部門都團結在一起向同一方向努力,讓高效的管理方法為企業(yè)帶來利益,給企業(yè)的發(fā)展指明方向;為能夠使技術與市場協(xié)同達到最優(yōu)化,FD引入了 QFD方法,并對此進行研究分析,不斷將技術與市場進行協(xié)同;最后總結此次研究方法,給予實質性的改善,并對未來寄予期許。本文的研究特點為:通過行業(yè)、內外環(huán)境分析、PEST分析、SWOT分析、競爭對手的比較分析,價值鏈分析等,弄清FD公司技術與市場的協(xié)同戰(zhàn)略的合理性和有效性,以達到滿足客戶需求和提高企業(yè)效益的目的。
[Abstract]:Since the two sessions, the government's encouragement for entrepreneurship has been raised to a very high level, and mass entrepreneurship has become a social trend. With the encouragement of the government, new blood has sprung up in various industries, like bamboo shoots. Among all the thousands of people, the brave man must be here at the moment. However, if there is only a lot of blood and drive, there will be no great gain. If there is to be a great gain, it is even more necessary to have a deep understanding and study of management. This paper analyzes the technology and market of FD company. Firstly, it analyzes the current situation of the new energy vehicle power battery industry, the internal and external environment and the situation of FD company itself. This paper analyzes the internal and external resources of FD Company by PEST analysis, and compares them with other companies in the industry. It points out the position of the company at the present stage, and the relative advantages and disadvantages. Secondly, it analyzes the advantages and disadvantages of FD Company. On the basis of Porter value chain analysis model, this paper analyzes the basic activities and supporting activities of the company in detail. Then the paper discusses the successful methods of the same industry by using benchmarking method, and then determines the cooperative strategy of technology and market by using SWOT analysis method. Let all units and departments work together in the same direction, let the efficient management method bring benefits to the enterprise, point out the direction for the development of the enterprise, and introduce the QFD method to optimize the cooperation between technology and market. And carry on the research analysis to this, carry on the cooperation between the technology and the market continuously; finally summarize this research method, give the substantial improvement, and place the expectation to the future. Internal and external environment analysis, such as SWOT analysis, comparative analysis of competitors, value chain analysis, etc., to make clear the rationality and effectiveness of the coordinated strategy between technology and market of FD Company, in order to meet the needs of customers and improve the efficiency of enterprises.
【學位授予單位】：華東理工大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：F426.6;F272

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1 李文彬;基于技術與市場協(xié)同的FD公司發(fā)展戰(zhàn)略研究[D];華東理工大學;2017年

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本文編號：1662056