本文關鍵詞：新疆天富集團營銷自動化系統(tǒng)應用研究　出處：《石河子大學》2017年碩士論文　論文類型：學位論文

  更多相關文章： 營銷自動化系統(tǒng) 一體化建設 集約化管理

【摘要】：隨著經(jīng)濟全球化、一體化進程的推進,信息行業(yè)的不斷發(fā)展以及社會電氣化程度的提高,能源行業(yè)不僅面臨著電力體制改革的影響,更面臨新形勢、新任務的挑戰(zhàn)。如何快速響應市場環(huán)境變化的集約型、一體化管理模式轉變,提高企業(yè)自身的核心競爭力,成為企業(yè)管理的重點。能源企業(yè)加強營銷管理也變得日趨重要,亟待利用信息化管理技術促進能源銷售服務水平的提高和規(guī)范營銷管理服務模式。建設營銷自動化系統(tǒng)顯得尤為重要,在新的電力體制下將被賦予關鍵任務。新疆天富集團有限責任公司是一家以電力、熱力生產(chǎn)及天然氣銷售為主體,發(fā)、供、調(diào)一體化的綜合性能源企業(yè)。公司為了建立起對電、熱、氣市場真實、準確、及時的反應和預測機制,向客戶提供便捷的服務,充分掌握現(xiàn)有客戶的實際需求,精確挖掘出潛在的客戶群體,為新疆天富營銷提供科學、可靠的依據(jù),并有效地提升企業(yè)的社會效益和經(jīng)濟效益,建立在以現(xiàn)代信息化技術和通信技術為基礎的營銷自動化系統(tǒng)便應運而生�；跔I銷自動化系統(tǒng)發(fā)展現(xiàn)狀和要求,本文通過采用信息技術整合現(xiàn)有電熱氣營銷人、財、物和信息資源,實現(xiàn)電、熱、氣一體化的客戶服務平臺,達到規(guī)范營銷業(yè)務、便捷高效服務、高度共享信息、在線實時監(jiān)督、全面決策分析的效果。使營銷管理由粗放式向集約化、精細化管理模式轉變,全面提高營銷管理的質量和效率。采用互聯(lián)網(wǎng)+綜合能源服務,提供綜合能源核心服務和增值服務,呈現(xiàn)新的綜合能源消費模式發(fā)展前景,實現(xiàn)天富營銷基礎管理水平整體跨越式提升。
[Abstract]:With the economic globalization, the globalization and development of information industry and improve the social degree of electrification, energy industry is not only facing the impact of power system reform, it is faced with new situations and new challenges. How to respond quickly to the intensive market environment change, change the mode of integrated management, improve the core competitiveness of enterprises and the focus of enterprise management. The energy enterprises to strengthen marketing management has become increasingly important to use information management technology to improve and standardize the marketing management and service mode of energy sales service level. The construction of distribution automation system is particularly important in the power system under the new will be given the key task. Xinjiang Tianfu Refco Group Ltd is a electricity, heat production and sales of natural gas as the main body, and for regulating, integrated energy company for the enterprise. The establishment of electricity, heat, gas market is real, accurate and timely response and prediction mechanism, to provide convenient services to customers, fully grasp the actual needs of existing customers, accurate mining potential customer groups, in order to provide a scientific marketing Xinjiang Tianfu, reliable basis, and effectively improve the social benefits of enterprises and economic benefits, based on marketing automation system based on modern information technology and communication technology as the foundation will come into being. The development status and marketing automation system based on the requirements through the use of information technology to integrate the existing electric and gas marketing, finance, material and information resources, realize electricity, heat, gas integrated customer service platform, to meet the standard marketing business, convenient and efficient service, a high degree of information sharing, online real-time monitoring, comprehensive decision analysis results. The marketing management from extensive to intensive change, fine management mode, full Improve the quality and efficiency of marketing management. The Internet plus integrated energy service, providing comprehensive energy core services and value-added services, comprehensive energy consumption pattern presents new development prospect, to achieve the overall marketing management level based Tianfu leap.

【學位授予單位】：石河子大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：F425;F270.7;F274

【參考文獻】

相關期刊論文 前2條

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2 徐紅;;提升電力營銷自動化水平的幾點建議[J];科技與創(chuàng)新;2014年23期

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本文編號：1403900