【摘要】：如今,產(chǎn)業(yè)轉(zhuǎn)型升級是中國經(jīng)濟發(fā)展的主旋律。產(chǎn)業(yè)轉(zhuǎn)型升級,意味著從低附加值向高附加值升級,從高能耗高污染向低能耗低污染升級,從粗放型向集約型升級。創(chuàng)意設計是產(chǎn)業(yè)轉(zhuǎn)型升級的重要途徑之一。創(chuàng)意設計可以大幅度提升產(chǎn)品的附加價值,提升企業(yè)創(chuàng)新能力。但是,事實上,由于缺乏交流渠道和機制,造成創(chuàng)意群體與企業(yè)間的商務交流合作不足,阻礙了設計資源向企業(yè)流動,降低了創(chuàng)意商品化程度,影響了企業(yè)創(chuàng)新力的提升。本論文以網(wǎng)絡平臺的方式建立交流合作機制,設立項目引導計劃促進創(chuàng)意群體與企業(yè)的商務合作,改變?nèi)狈献鞯默F(xiàn)狀,讓企業(yè)能夠利用社會上閑散的設計資源,使創(chuàng)意群體可以快速的將自己的創(chuàng)意進行商品化。網(wǎng)絡平臺的構(gòu)建基于長寧區(qū)的產(chǎn)業(yè)資源基礎上,可以形成規(guī)模效應,提升區(qū)域的創(chuàng)新能力,為長寧區(qū)的企業(yè)在增強產(chǎn)品競爭力,提升企業(yè)品牌形象上做出重要貢獻。本論文從創(chuàng)意群體與企業(yè)的商務交流角度出發(fā),研究現(xiàn)有的交流模式,探索相應模式中存在的問題�；谡咧С直尘�,本論文對長寧區(qū)的產(chǎn)業(yè)環(huán)境進行調(diào)研分析,基于分析結(jié)果,綜合運用信息網(wǎng)絡平臺手段,解決企業(yè)與創(chuàng)意群體在交流中存在的問題。將網(wǎng)絡平臺與創(chuàng)新體系相結(jié)合,探索創(chuàng)新體系中各要素在平臺中的關(guān)系。本論文從提升政府服務角度出發(fā),營造良好創(chuàng)新環(huán)境,制定創(chuàng)新項目引導計劃,鼓勵并支持企業(yè)與創(chuàng)意群體進行合作,探索促進創(chuàng)意群體與企業(yè)的商務交流的平臺機制。本論文研究的網(wǎng)絡平臺納入了區(qū)域內(nèi)的產(chǎn)業(yè)資源信息,包括以政府為背景的項目支持計劃和威客網(wǎng)的設計項目招投標功能,建立知識產(chǎn)權(quán)服務與保護機制,使網(wǎng)絡平臺成為創(chuàng)意群體與企業(yè)需求信息的發(fā)布平臺,成為企業(yè)與創(chuàng)意群體線下合作的網(wǎng)絡前臺,成為企業(yè)與創(chuàng)意群體的網(wǎng)絡櫥窗。本網(wǎng)絡平臺從服務實體產(chǎn)品創(chuàng)意設計活動的目標出發(fā),難度比現(xiàn)有的威客網(wǎng)運營難度大。然而,基于地理區(qū)域的網(wǎng)絡平臺,可以降低用戶在線下的交流難度,減少創(chuàng)意群體與企業(yè)在商務交流中的障礙。本論文研究的創(chuàng)意群體和企業(yè)的網(wǎng)絡服務平臺以提升長寧區(qū)的區(qū)域創(chuàng)新能力為目標,以上海市長寧區(qū)商務委和“環(huán)東華”時尚創(chuàng)意產(chǎn)業(yè)研究中心為戰(zhàn)略聯(lián)盟,連接本區(qū)域內(nèi)各個零散的設計資源和企業(yè)內(nèi)部分設計資源,形成共享、學習、交流、設計協(xié)作的信息平臺。本論文的研究表明,應用信息網(wǎng)絡平臺手段,整合創(chuàng)意產(chǎn)業(yè)相關(guān)資源,為企業(yè)提供合適的設計服務資源,滿足了創(chuàng)意群體的需求,建立知識產(chǎn)權(quán)保護機制,增強知識產(chǎn)權(quán)保護意識。與此同時,本網(wǎng)絡平臺有助于企業(yè)增強產(chǎn)品競爭力,提升企業(yè)品牌形象,對于營造區(qū)域創(chuàng)新氛圍,促進設計資源與企業(yè)資源合理配置,提高區(qū)域整體創(chuàng)新能力有著十分重要的意義。
[Abstract]:Today, industrial transformation and upgrading is the main theme of China's economic development. Industrial transformation and upgrading means upgrading from low added value to high added value, from high energy consumption and high pollution to low energy consumption and low pollution, from extensive to intensive. Creative design is one of the important ways of industrial transformation and upgrading. Creative design can greatly enhance the added value of products and enhance the innovation ability of enterprises. However, in fact, the lack of communication channels and mechanisms leads to insufficient business communication and cooperation between creative groups and enterprises, which hinders the flow of design resources to enterprises, reduces the degree of commercialization of creativity, and affects the promotion of enterprise innovation. This paper establishes communication and cooperation mechanism by network platform, sets up project guidance plan to promote business cooperation between creative groups and enterprises, changes the status quo of lack of cooperation, and enables enterprises to make use of the idle design resources in society. So that creative groups can quickly commercialize their own ideas. The construction of network platform is based on the industry resources of Changning District, which can form scale effect, enhance the innovation ability of the region, and make important contributions to enhance the competitiveness of products and enhance the brand image of enterprises in Changning District. From the angle of business communication between creative groups and enterprises, this paper studies the existing communication models and explores the problems existing in the corresponding models. Based on the background of government policy support, this paper investigates and analyzes the industry environment in Changning District. Based on the analysis results, we use the information network platform to solve the problems existing in the communication between enterprises and creative groups. Combining the network platform with the innovation system, this paper explores the relationship between the elements of the innovation system and the platform. From the point of view of promoting government service, this paper creates a good innovation environment, formulates a guiding plan for innovative projects, encourages and supports the cooperation between enterprises and creative groups, and explores the platform mechanism for promoting business exchanges between creative groups and enterprises. The network platform studied in this paper includes the information of industrial resources in the region, including the project support plan based on the government and the bidding function of the design project, and the establishment of intellectual property service and protection mechanism. The network platform becomes the publishing platform of creative group and enterprise demand information, the network foreground of cooperation between enterprise and creative group, and the network window of enterprise and creative group. This network platform starts from the goal of the creative design activity of the service entity product, and it is more difficult than the existing Weike network operation. However, the network platform based on geographical area can reduce the difficulty of users' off-line communication and reduce the obstacles between creative groups and enterprises in business communication. The network service platform of the creative groups and enterprises studied in this paper aims at improving the regional innovation ability of Changning District, and takes Shanghai Changning District Commercial Commission and Huandonghua Fashion Creative Industry Research Center as the strategic alliance. The information platform for sharing, learning, exchanging and designing cooperation is formed by connecting the scattered design resources in the region and the internal design resources of the enterprise. The research in this paper shows that the application of information network platform means to integrate the related resources of creative industries, to provide appropriate design services for enterprises, to meet the needs of creative groups, and to establish intellectual property protection mechanism. We will enhance the awareness of intellectual property protection. At the same time, this network platform is helpful for enterprises to enhance their product competitiveness, enhance their brand image, create a regional innovation atmosphere, and promote the rational allocation of design resources and enterprise resources. It is of great significance to improve the overall innovation ability of the region.
【學位授予單位】：東華大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：F273.1

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