發(fā)布時間：2018-09-05 20:07

【摘要】：伴隨著知識經(jīng)濟的不斷發(fā)展和經(jīng)濟全球化的日益深入，知識產(chǎn)權與國際業(yè)務的關系日益密切。國際拓展業(yè)務日益增長，并且呈現(xiàn)出越來越多元的趨勢，尤其是國際貿(mào)易中的技術因素增長，加之在知識產(chǎn)權方面占有充分優(yōu)勢的發(fā)達國家在技術貿(mào)易中總是把知識產(chǎn)權作為非關稅壁壘，知識產(chǎn)權保護在國際業(yè)務拓展中的重要地位日益凸顯。在參照許多以往文獻的研究成果后，本文先將跨國公司進入他國市場的模式分為出口進入模式、投資進入模式以及合同進入模式，這種分類方法涵蓋廣且全面。然后，對跨國公司各進入模式的影響因素進行研究，為本文的實證分析做理論鋪墊。其次，結合美國1995-2012年對其它29個東道國的投資、出口以及合同進入模式的面板數(shù)據(jù)，通過構建多元線性回歸模型，實證分析了東道國知識產(chǎn)權保護分別對跨國公司這三種進入模式的影響。最后，為了進一步探索東道國知識產(chǎn)權保護的變化對跨國公司各進入模式間選擇概率的影響，本文通過聚類分析法對跨國公司每年對各國的進入模式進行歸類，再根據(jù)聚類所得的兩類進入模式（因為每年美國對各國的合同進入模式金額太小，所以在聚類分析中只顯示出投資導向和出口導向，合同模式被剔除。），同時運用線性概率模型和雙項選擇模型，實證分析了東道國知識產(chǎn)權保護對跨國公司投資、出口進入模式之間選擇概率的影響。 研究結果表明：（1）東道國知識產(chǎn)權保護力度越大，跨國公司對東道國的總體技術轉移水平就會越高，即會增加對該國的投資、出口以及合同進入；（2）東道國知識產(chǎn)權保護強度對跨國公司的投資和出口進入模式的影響力度不一樣。當其他條件不變時，相比于出口，東道國的知識產(chǎn)權保護加強會引起跨國公司對該國選擇投資進入模式的概率大大增加；（3）當其他條件不變時，，東道國經(jīng)濟自由度加強、兩國文化差異的縮小對投資的吸引作用也都大于對出口進入模式的，這也符合當今全球經(jīng)濟發(fā)展的大趨勢，跨國公司的國際業(yè)務拓展中跨國投資越來越成為主流。
[Abstract]:With the continuous development of knowledge economy and the deepening of economic globalization, the relationship between intellectual property and international business is increasingly close. International expansion is growing day by day, and it is showing a trend of increasing diversity, especially the growth of technological factors in international trade. In addition, developed countries which have full advantage in intellectual property always regard intellectual property as non-tariff barrier in technology trade, and the important position of intellectual property protection in international business development is increasingly prominent. After referring to the research results of many previous literatures, this paper divides the model of multinational corporation into export entry model, investment entry model and contract entry model. This classification method covers a wide range and comprehensive. Then, the paper studies the influencing factors of the entry modes of multinational corporations, and makes theoretical foundation for the empirical analysis of this paper. Secondly, based on the panel data of the investment, export and contract entry patterns of the other 29 host countries from 1995 to 2012, a multivariate linear regression model is constructed. Empirical analysis of the host country intellectual property protection on these three entry models of multinational companies. Finally, in order to further explore the influence of the change of host country intellectual property rights protection on the selection probability of each entry model of multinational corporations, this paper classifies the entry modes of multinational corporations every year by cluster analysis. And then according to the two types of entry model (because the amount of contract entry model is too small every year, only investment orientation and export orientation are shown in the cluster analysis. The contract model is eliminated by.), and the linear probability model and the double choice model are used to analyze the influence of the host country's intellectual property protection on the choice probability between the multinational corporations' investment and the export entry model. The results show that: (1) the stronger the intellectual property protection of the host country, the higher the overall level of technology transfer from MNCs to the host country, that is, increasing the investment, export and contract entry of the host country; (2) the intensity of intellectual property protection of host country has different influence on multinational corporation's investment and export entry mode. When other conditions remain unchanged, the increased protection of intellectual property rights in the host country, as compared to exports, will result in a significant increase in the probability that TNCs will choose an investment entry model for the country; (3) when other conditions remain unchanged, the host country will have greater economic freedom. The narrowing of the cultural differences between the two countries is more attractive to investment than to exports, which is in line with the trend of global economic development. Transnational investment is becoming more and more mainstream in the expansion of international business of multinational corporations.
【學位授予單位】：湖南大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：F204;F276.7

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1 趙晨;東道國知識產(chǎn)權保護對跨國公司進入模式選擇的影響研究[D];湖南大學;2014年

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