本文選題：商業(yè)外觀 + 顯著性��； 參考：《天津財經(jīng)大學(xué)》2015年碩士論文

【摘要】：商業(yè)外觀起源于美國,其并沒有一個準確的定義。在美國等西方國家,商業(yè)外觀早就已經(jīng)納入法律中進行保護。在我國國內(nèi)對商業(yè)外觀法律保護有所需求的情況下,現(xiàn)行知識產(chǎn)權(quán)以及反不正當競爭法對商業(yè)外觀保護的規(guī)定已經(jīng)不能夠給我國商業(yè)外觀以有力的保護。且眾多法律規(guī)定對商業(yè)外觀的交叉保護和商業(yè)外觀尚未明確的性質(zhì)使得我國對商業(yè)外觀的保護始終處于一個比較有限的水平。我國企業(yè)在對外進行相關(guān)貿(mào)易活動中不能得到有關(guān)商業(yè)外觀方面法律的完整保護,以致于企業(yè)價值最大化目標不能實現(xiàn),最終也有損我國國際競爭力,不利于我國引進先進技術(shù)和流動性更強的資本。與此同時,商品和服務(wù)外觀保護制度的不完善,也不利于中國國內(nèi)市場的發(fā)展。所以,我們應(yīng)該加大對商業(yè)外觀研究的力度,只有這樣才能使我國企業(yè)對外的發(fā)展和交流中,不再處于弱勢地位,使商業(yè)外觀制度能夠維持我國企業(yè)在國際上的競爭力并且保護國內(nèi)良好的競爭秩序。本文系統(tǒng)闡釋了對商業(yè)外觀進行研究的意義和背景,總結(jié)了國內(nèi)外學(xué)者觀點。并在此基礎(chǔ)上探究了商業(yè)外觀基本理論,分析了商業(yè)外觀的含義及對其進行法律保護的可能性,從多角度分析了我國商業(yè)外觀保護的必要性。進而提出了我國商業(yè)外觀保護存在的法律問題,研究并借鑒了美國在商業(yè)外觀保護方面的先進經(jīng)驗。最終提出了在我國對商業(yè)外觀進行保護的建議。
[Abstract]:Commercial appearance originated in the United States, and it does not have an accurate definition. In Western countries, such as the United States, commercial appearance has long been protected by law. Under the circumstance of our country's domestic demand for the legal protection of the commercial appearance, the current intellectual property rights and the provisions of the anti-unfair competition law on the protection of the commercial appearance can no longer give our country a strong protection of the commercial appearance. And many laws and regulations on the cross-protection of the commercial appearance and the nature of the commercial appearance has not been clear that the protection of the commercial appearance in China has always been in a relatively limited level. Chinese enterprises can not get the complete protection of the law on the commercial appearance in their foreign trade activities, so that the goal of maximizing the value of enterprises can not be realized, which will ultimately damage the international competitiveness of our country. It is unfavorable for China to introduce advanced technology and more liquid capital. At the same time, the imperfect system of protecting the appearance of goods and services is not conducive to the development of China's domestic market. Therefore, we should strengthen the research on the commercial appearance. Only in this way, can our enterprises no longer be in a weak position in the development and exchange of foreign countries. So that the commercial appearance system can maintain the international competitiveness of Chinese enterprises and protect the domestic good competition order. This paper systematically explains the significance and background of the research on commercial appearance and summarizes the views of domestic and foreign scholars. On this basis, this paper probes into the basic theory of commercial appearance, analyzes the meaning of commercial appearance and the possibility of its legal protection, and analyzes the necessity of commercial appearance protection in China from various angles. Then it puts forward the legal problems existing in the protection of commercial appearance in our country, and studies and draws lessons from the advanced experience of the United States in the protection of commercial appearance. Finally, the suggestion of protecting the commercial appearance in our country is put forward.
【學(xué)位授予單位】：天津財經(jīng)大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2015
【分類號】：D922.294

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