本文選題：木地板產(chǎn)業(yè)鏈 + 集聚效率�。� 參考：《南京林業(yè)大學(xué)》2013年博士論文

【摘要】：我國是世界林產(chǎn)品生產(chǎn)和貿(mào)易大國，地板業(yè)是其中重要的林業(yè)產(chǎn)業(yè)之一。隨著中國經(jīng)濟(jì)的持續(xù)快速增長和居民生活水平的不斷提高，木地板正成為家居和商鋪地面裝飾的重要選擇，木地板的市場需求呈上升態(tài)勢。隨著中國城市化進(jìn)程的不斷推進(jìn)和房地產(chǎn)行業(yè)的發(fā)展，未來木地板產(chǎn)品的市場空間十分廣闊，，木地板產(chǎn)業(yè)在國民經(jīng)濟(jì)發(fā)展和國際木地板市場中的地位日趨重要。 長三角是我國品牌地板企業(yè)最集中、地板集聚效應(yīng)最顯著的地區(qū)，地板產(chǎn)量占到全國的四成，但也存在著木材資源匱乏、產(chǎn)品同質(zhì)化現(xiàn)象嚴(yán)重、產(chǎn)品質(zhì)量良莠不齊、國際知名品牌缺乏等一系列問題。木地板產(chǎn)業(yè)在世界經(jīng)濟(jì)復(fù)蘇乏力、人民幣升值、國際貿(mào)易條件惡化以及國內(nèi)房地產(chǎn)嚴(yán)格調(diào)控、各類生產(chǎn)要素價(jià)格上漲的背景下，行情總體較為低迷，競爭也日益加劇，整個(gè)產(chǎn)業(yè)正從產(chǎn)品和價(jià)格的競爭轉(zhuǎn)向資源和產(chǎn)業(yè)鏈的競爭。加速產(chǎn)業(yè)鏈重組，拓展產(chǎn)業(yè)鏈環(huán)節(jié)，解決各類資源約束成為木地板行業(yè)適應(yīng)環(huán)境變化和提升綜合競爭力的必然選擇。 本文對長三角木地板產(chǎn)業(yè)鏈拓展過程中面臨的資源約束及其解決途徑進(jìn)行了以下系統(tǒng)研究： 運(yùn)用PEST模型，對我國及長三角地區(qū)木地板產(chǎn)業(yè)當(dāng)前所面臨的政策、經(jīng)濟(jì)、社會、技術(shù)等宏觀環(huán)境展開全面分析。同時(shí)，結(jié)合結(jié)構(gòu)洞理論對波特的“五力”模型進(jìn)行改進(jìn)，并藉此從中觀層面對木地板產(chǎn)業(yè)競爭環(huán)境進(jìn)行分析，尋求木地板生產(chǎn)企業(yè)建立結(jié)構(gòu)自主性競爭優(yōu)勢，從其他參與者的結(jié)構(gòu)洞中獲得信息收益和控制收益。 木地板是資源導(dǎo)向型產(chǎn)品，木地板產(chǎn)業(yè)鏈升級拓展的關(guān)鍵約束是木材原料能否承載木地板產(chǎn)業(yè)發(fā)展的資源需求。林木培育業(yè)對于保證木地板產(chǎn)業(yè)鏈長期穩(wěn)定發(fā)展的原料供應(yīng)具有決定性作用，木地板產(chǎn)業(yè)鏈中人工用材林的資源價(jià)值空間巨大。同時(shí)，應(yīng)從資源利用效率和利潤空間的差別比較研究中，優(yōu)化木地板的產(chǎn)品種類及其結(jié)構(gòu)。 木地板生產(chǎn)加工環(huán)節(jié)是構(gòu)筑木地板產(chǎn)品附加值的基礎(chǔ)。本文運(yùn)用區(qū)位熵理論對長三角木地板產(chǎn)業(yè)鏈的集聚效率進(jìn)行了評價(jià)，滬浙的木地板集聚效率來自于實(shí)木復(fù)合地板和實(shí)木地板的貢獻(xiàn)，江蘇則主要?dú)w功于強(qiáng)化木地板和實(shí)木復(fù)合地板。根據(jù)Cobb-Dauglas函數(shù)的計(jì)算結(jié)果表明，長三角木地板產(chǎn)業(yè)發(fā)展處于規(guī)模收益遞增階段，區(qū)域集聚效應(yīng)顯著，且產(chǎn)出隨著林木資源的增加而相應(yīng)增加。同時(shí)，亟需通過提高勞動者素質(zhì)和加大技術(shù)創(chuàng)新來挖掘產(chǎn)業(yè)發(fā)展?jié)摿Α?木地板產(chǎn)業(yè)鏈中的營銷環(huán)節(jié)存在著更大的利潤空間和增值潛力。長三角木地板產(chǎn)業(yè)正由產(chǎn)品消費(fèi)時(shí)代向品牌消費(fèi)時(shí)代挺進(jìn)，長三角木地板產(chǎn)業(yè)集聚對品牌孵化及其價(jià)值提升具有重要作用。在一線城市的木地板市場競爭日益激烈和市場容量日趨飽和的情況下，二、三線城市以及鄉(xiāng)鎮(zhèn)一級的“長尾”市場具有更大的利潤空間。同時(shí)，也對木地板企業(yè)在技術(shù)、品牌、渠道等方面的縱深拓展提出了新的要求。 總之，立足國內(nèi)的林木資源、加大人工原料林生產(chǎn)基地的建設(shè)力度，建立多元化的原料林投融資渠道、推進(jìn)原料林保險(xiǎn)制度、發(fā)展木材利用率高的地板產(chǎn)品；強(qiáng)化技術(shù)創(chuàng)新和完善自主知識產(chǎn)權(quán)與專利技術(shù)制度建設(shè)，加強(qiáng)科技成果的轉(zhuǎn)化，創(chuàng)造良好的人才引進(jìn)和開發(fā)條件，營造具有特色的企業(yè)文化氛圍；運(yùn)用技術(shù)領(lǐng)先的標(biāo)準(zhǔn)化策略、多品牌策略，實(shí)現(xiàn)清潔生產(chǎn)、綠色營銷；對外積極應(yīng)對國際貿(mào)易壁壘，對內(nèi)努力開發(fā)新市場，是長三角木地板產(chǎn)業(yè)鏈升級轉(zhuǎn)型的正確選擇。
[Abstract]:China is a great country in the production and trade of forest products in the world. The floor industry is one of the important forestry industries. With the continuous and rapid growth of China's economy and the continuous improvement of the living standards of the residents, Kichi Izhen has become an important choice for the decoration of the home and shop floor. The market demand for wood flooring is on the rise. With the process of urbanization in China With the development of the real estate industry and the development of the real estate industry, the market space of wood flooring products is very wide in the future, and the wood floor industry is becoming more and more important in the development of national economy and the international wood floor market.
The Yangtze River Delta is the most concentrated brand floor enterprise in China, the floor agglomeration effect is the most significant area, the floor output accounts for 40% of the country, but there are also a series of questions such as the shortage of wood resources, the serious product homogenization, the quality and the good and the bad, the lack of international famous brands. The wood flooring industry is weak in the recovery of the world economy and RMB. In the background of the rising international trade conditions and the strict regulation of domestic real estate and the rising price of all kinds of production factors, the market is generally relatively low and the competition is increasing. The whole industry is changing from the competition of product and price to the competition of resources and industry chain. It becomes an inevitable choice for wood flooring industry to adapt to environmental changes and enhance comprehensive competitiveness.
This paper makes a systematic study of the resource constraints and solutions in the development of the wood flooring industry chain in the Yangtze River Delta.
The PEST model is used to analyze the macro environment of the wood flooring industry in China and the Yangtze River Delta area, such as policy, economy, society, technology and so on. At the same time, the "five forces" model of Potter is improved by combining the theory of structure hole, and the competition environment of wood floor industry is analyzed from the middle level to seek the production of wood floor. Enterprises establish independent competitive advantages and gain information gains and control benefits from the structural holes of other participants.
Wood flooring is a resource oriented product, and the key constraint for the upgrading and expansion of the wood floor industry chain is whether the wood material can carry the resource demand for the development of the wood floor industry. The forest cultivation industry plays a decisive role in ensuring the long-term stable development of the wood flooring industry chain, and the resource value of the artificial timber forest in the wood floor industry chain is empty. At the same time, we should optimize the product types and structure of wood flooring from the comparative study of resource utilization efficiency and profit space.
The wood floor production and processing link is the basis of the added value of the wood floor products. This paper uses the location entropy theory to evaluate the agglomeration efficiency of the industrial chain of the wooden floor in the Yangtze River Delta. The efficiency of the wood flooring is derived from the contribution of the solid wood flooring and the solid wood flooring in Shanghai and Zhejiang Province. Jiangsu is mainly attributed to the strengthening of the wood floor and the solid wood compound. According to the calculation results of Cobb-Dauglas function, the industrial development of the Yangtze River Delta wood flooring industry is in the stage of increasing returns of scale, the effect of regional agglomeration is remarkable, and the output is increasing with the increase of forest resources. At the same time, it is urgent to excavate the potential of industrial development by improving the quality of the workers and increasing the technological innovation.
The marketing link in the wood flooring industry chain has greater profit space and value-added potential. The timber flooring industry in the Yangtze River Delta is advancing from the era of product consumption to the era of brand consumption. The industrial agglomeration of the wood flooring industry in the Yangtze River Delta has an important role in the brand hatching and the promotion of its value. When the field capacity is saturated day by day, the two, three line cities and the "long tail" market at the first level of the township have greater profit space. At the same time, new requirements have been put forward to the depth expansion of wood flooring enterprises in the fields of technology, brand and channel.
In a word, we should base on the domestic forest resources, strengthen the construction of the production base of artificial raw material forest, establish a diversified investment and financing channel for raw material forest, promote the insurance system of the raw material forest, develop the floor products with high utilization rate of wood, strengthen the technological innovation and improve the construction of independent intellectual property and patent technology system, and strengthen the transformation of scientific and technological achievements. It is the correct choice for the upgrading and transformation of the industrial chain of the long triangle wood floor to create the favorable conditions for the introduction and development of talents and create a distinctive cultural atmosphere, and to use the standardized strategy of the technology, the multi brand strategy, the realization of clean production and green marketing, the active response to the international trade barriers and the development of the new market.
【學(xué)位授予單位】：南京林業(yè)大學(xué)
【學(xué)位級別】：博士
【學(xué)位授予年份】：2013
【分類號】：F426.88

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