本文選題：代工企業(yè) + 聯(lián)合行動(dòng)�。� 參考：《華東理工大學(xué)》2014年碩士論文

【摘要】：近些年,產(chǎn)業(yè)分工日趨細(xì)化,已經(jīng)深入到產(chǎn)品內(nèi)部的研發(fā)、生產(chǎn)、營(yíng)銷等各個(gè)環(huán)節(jié),競(jìng)爭(zhēng)范圍已經(jīng)從單個(gè)企業(yè)之間的競(jìng)爭(zhēng)擴(kuò)大到聯(lián)盟與聯(lián)盟之間的競(jìng)爭(zhēng)。國(guó)際品牌客戶希望選擇實(shí)力較強(qiáng)的代工企業(yè)以鞏固自身在全球競(jìng)爭(zhēng)環(huán)境中的地位,代工企業(yè)也希望借助與品牌客戶合作的機(jī)會(huì)提升自身競(jìng)爭(zhēng)力。 在已有研究的基礎(chǔ)上,本文構(gòu)建了代工企業(yè)與品牌客戶的聯(lián)合行動(dòng)對(duì)代工企業(yè)產(chǎn)品創(chuàng)新績(jī)效影響機(jī)制的理論模型。以代工企業(yè)中高層管理人員和研發(fā)人員為樣本,對(duì)模型的假設(shè)進(jìn)行檢驗(yàn)。通過實(shí)證研究方法,基于對(duì)174份有效問卷的數(shù)據(jù)處理與分析,驗(yàn)證了聯(lián)合行動(dòng)、知識(shí)獲取、知識(shí)整合對(duì)新產(chǎn)品創(chuàng)新績(jī)效的影響作用。通過研究,本文得出研究結(jié)論有：(1)聯(lián)合行動(dòng)對(duì)新產(chǎn)品創(chuàng)新績(jī)效有顯著的正向影響；(2)與品牌客戶的共同研發(fā)活動(dòng)對(duì)代工企業(yè)的知識(shí)獲取有顯著正向影響,而共同規(guī)劃對(duì)知識(shí)獲取沒有顯著影響；(3)知識(shí)獲取對(duì)新產(chǎn)品創(chuàng)新績(jī)效有顯著的正向影響；(4)知識(shí)獲取在共同研發(fā)與新產(chǎn)品創(chuàng)新績(jī)效之間起到完全中介作用；(5)知識(shí)整合在知識(shí)獲取與新產(chǎn)品創(chuàng)新績(jī)效之間起到顯著的調(diào)節(jié)作用。其中,“共同規(guī)劃對(duì)代工企業(yè)知識(shí)獲取的影響不顯著”是本研究的意外發(fā)現(xiàn)。可能的原因是品牌客戶在與代工企業(yè)共同規(guī)劃的過程中,更側(cè)重對(duì)知識(shí)產(chǎn)權(quán)的保護(hù),因此,不利于代工企業(yè)的知識(shí)獲取。但是總的來看,由于共同規(guī)劃表明代工企業(yè)與品牌客戶之間有長(zhǎng)期而穩(wěn)定的合作關(guān)系,這種長(zhǎng)期而穩(wěn)定的合作關(guān)系有利于雙方建立互惠互信模式,降低監(jiān)督成本,分擔(dān)代工企業(yè)的創(chuàng)新風(fēng)險(xiǎn),從而有利于代工企業(yè)的新產(chǎn)品創(chuàng)新績(jī)效的提高。 最后,本文就研究的結(jié)論進(jìn)行總結(jié)和分析,提出對(duì)企業(yè)的管理建議,并反思研究不足,展望未來研究。
[Abstract]:In recent years, the industrial division of labor is becoming more and more detailed, which has penetrated into the research and development, production, marketing and other links within the product. The scope of competition has expanded from the competition between individual enterprises to the competition between the alliance and the alliance. International brand customers hope to select strong contract enterprises to consolidate their position in the global competitive environment, contract enterprises also hope to use the opportunity of cooperation with brand customers to enhance their competitiveness. On the basis of the previous research, this paper constructs a theoretical model of the influence mechanism of the joint action of contract enterprises and brand customers on the performance of product innovation in contract manufacturing enterprises. The hypothesis of the model was tested with senior management and R & D personnel as samples. Based on the data processing and analysis of 174 valid questionnaires, the effects of joint action, knowledge acquisition and knowledge integration on the innovation performance of new products are verified by empirical research methods. Through the research, this paper concludes that the joint action has a significant positive impact on the innovation performance of new products. (2) the joint R & D activities with brand customers have a significant positive impact on the knowledge acquisition of contract enterprises. There is no significant effect of joint planning on knowledge acquisition. (3) knowledge acquisition has a significant positive impact on the performance of new product innovation. 4) knowledge acquisition plays a complete intermediary role between joint R & D and new product innovation performance. It plays a significant role in regulating knowledge acquisition and new product innovation performance. Among them, the impact of joint planning on knowledge acquisition in contract manufacturing enterprises is not significant. The possible reason is that brand customers pay more attention to the protection of intellectual property in the process of joint planning with contract enterprises, therefore, it is not conducive to the acquisition of knowledge in contract enterprises. But on the whole, because the joint planning shows that there is a long-term and stable cooperative relationship between the contract enterprises and the brand customers, this long-term and stable cooperative relationship is conducive to the establishment of a mutually beneficial model of mutual trust between the two sides and reduces the cost of supervision. Share the innovation risk of the contract enterprise, so as to improve the performance of the new product innovation of the contract enterprise. Finally, this paper summarizes and analyzes the conclusions of the research, puts forward some suggestions on the management of enterprises, reflects on the lack of research and looks forward to the future research.
【學(xué)位授予單位】：華東理工大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：F273.2

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