發(fā)布時間：2018-03-28 12:56

  本文選題：移動網(wǎng)絡　切入點：移動消費　出處：《中國流通經(jīng)濟》2017年01期

【摘要】：2015年以來,我國移動網(wǎng)絡迅速發(fā)展,電商、團購、旅游、支付及網(wǎng)絡約車五大類移動消費旺盛,不同年齡段、不同消費能力和不同學歷的移動用戶其使用行為各具特點。從當前情況來看,移動消費基礎設施建設不完善,移動網(wǎng)絡信息安全問題突出,文化和娛樂消費較少,老年群體移動市場開發(fā)不足。未來,移動消費將成為線上消費的主要渠道,移動和物聯(lián)網(wǎng)將主導"互聯(lián)網(wǎng)+",社交、娛樂將提升移動消費體驗,個性化消費進一步推動移動產(chǎn)業(yè)細分,移動支付和即時位置共享將引導線上線下消費融合。為了加快移動消費產(chǎn)業(yè)發(fā)展,應加強互聯(lián)網(wǎng)金融監(jiān)管,規(guī)范信用消費市場;推動移動網(wǎng)絡提速降費,擴大免費Wi-Fi的覆蓋范圍;加快信息安全和知識產(chǎn)權(quán)保護立法;加強移動消費統(tǒng)計監(jiān)測;繼續(xù)加大對移動技術(shù)基礎性創(chuàng)新的支持力度;積極引導合理消費。
[Abstract]:Since 2015, China's mobile network has developed rapidly, with five major categories of mobile consumption, such as e-commerce, group buying, tourism, payment and Internet ride-hailing, which are booming at different ages. Mobile users with different consumption abilities and different academic qualifications have different characteristics of their use behavior. From the current situation, the construction of mobile consumption infrastructure is not perfect, the problems of mobile network information security are prominent, and the consumption of culture and entertainment is relatively low. The mobile market for the elderly is underdeveloped. In the future, mobile consumption will become the main channel for online consumption, mobile and the Internet of things will dominate the "Internet", and social and entertainment will enhance the mobile consumption experience. Personalized consumption further promotes mobile industry segmentation, mobile payment and real-time location sharing will lead to the integration of online and offline consumption. In order to speed up the development of mobile consumer industry, we should strengthen Internet financial supervision and standardize the credit consumption market. Promote the mobile network to increase fees and reduce fees, expand the coverage of free Wi-Fi; accelerate information security and intellectual property protection legislation; strengthen mobile consumption statistics monitoring; continue to increase support for basic innovation of mobile technology; Actively guide rational consumption.
【作者單位】： 中國國際電子商務中心內(nèi)貿(mào)信息中心;
【分類號】：F126.1

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