【摘要】：隨著商品經(jīng)濟的發(fā)展和網(wǎng)絡(luò)的盛行,傳統(tǒng)人格權(quán)面臨著新的挑戰(zhàn)。隨著姓名、肖像等人格標識越來越多地被商業(yè)化利用,給商家和權(quán)利人帶來收益的同時也引起了很多的經(jīng)濟糾紛。本文從人格標識商品化的起源與概念入手,結(jié)合理論上對人格標識商品化價值基礎(chǔ)的探討,立足于本國國情,對建立我國人格標識商品化制度提出一些設(shè)想。本文由引言、正文和結(jié)語三個部分組成。引言部分主要介紹了人格標識商品化的背景、國內(nèi)外研究現(xiàn)狀以及通過本文的研究希望達到的目的。正文部分通過四個部分展開論述。第一部分主要研究人格標識商品化的發(fā)展、概念、可以商品化使用的人格標識范圍以及人格標識商品化的理論基礎(chǔ);第二部分從比較法的角度,主要考察了以美國為首的二元保護機制和以德國為首的一元保護機制;第三部分分析我國人格標識商品化保護的立法和實務(wù)狀況,以及其中的不足之處,提出適合我國的人格權(quán)權(quán)能擴張的一元保護模式;第四部分針對我國存在的不足,對構(gòu)建人格標識商品化保護制度提出具體建議,在借鑒外國制度的同時,完善我國現(xiàn)有法律體系。
[Abstract]:With the development of commodity economy and the prevalence of network, traditional personality rights are facing new challenges. With the use of names, portraits and other personality symbols more and more commercialized, it brings benefits to merchants and rights holders, but also causes a lot of economic disputes. This paper starts with the origin and concept of the commercialization of personality logo, discusses the value basis of the commercialization of personality logo in theory, and puts forward some tentative ideas to establish the system of commoditization of personality mark in our country based on the national conditions of our country. This paper consists of three parts: introduction, text and conclusion. The introduction mainly introduces the background of the commercialization of personality identification, the current research situation at home and abroad and the purpose to be achieved through the research in this paper. The text is discussed in four parts. The first part mainly studies the development and concept of the commercialization of personality logo, the scope of personality mark that can be commercialized and the theoretical basis of the commercialization of personality logo. The third part analyzes the legislation and practice of the protection of personality mark commercialization in our country, and the shortcomings of it. The fourth part, aiming at the deficiency of our country, puts forward some concrete suggestions to construct the protection system of personality mark commercialization, while drawing lessons from the foreign system, the fourth part puts forward the monistic protection mode suitable for our country's personality right and power expansion. Perfect our country's existing legal system.
【學位授予單位】：蘇州大學
【學位級別】：碩士
【學位授予年份】：2015
【分類號】：D923

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本文編號：2155447