本文關(guān)鍵詞： 傳統(tǒng)類型商標(biāo) 非傳統(tǒng)類型商標(biāo) 顯著性　出處：《法律適用》2017年17期 　論文類型：期刊論文

【摘要】：傳統(tǒng)類型商標(biāo)(即平面商標(biāo))與非傳統(tǒng)類型商標(biāo)的顯著性判斷規(guī)則有所不同,傳統(tǒng)類型商標(biāo)著眼于商標(biāo)含義的描述性,非傳統(tǒng)類型商標(biāo)則著眼于其表現(xiàn)形式。傳統(tǒng)類型商標(biāo)中具有直接描述性的標(biāo)志不具有固有顯著性,非傳統(tǒng)類型商標(biāo)整體上不具有固有顯著性,除非達(dá)到馳名商標(biāo)的程度具有獲得顯著性,否則不可獲得注冊。外文商標(biāo)的顯著性判斷原則上以相關(guān)公眾為判斷主體,但亦應(yīng)兼顧同業(yè)經(jīng)營者利益。
[Abstract]:Traditional type trademark (i.e. flat trademark) is different from non-traditional type trademark in significance judgment rules. Traditional type trademark focuses on the descriptive nature of trademark meaning. Non-traditional type trademark focuses on its form of expression. The mark with direct description in traditional type trademark does not have inherent significance, and the non-traditional type trademark as a whole does not have inherent significance. Unless the level of well-known trademark is significant, it cannot be registered. In principle, the relevant public is the main body of judgment for the significance of foreign trademark, but the interests of the same operator should also be taken into account.
【作者單位】： 北京知識產(chǎn)權(quán)法院;
【分類號】：D923.43
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本文編號：1506504