【摘要】：網(wǎng)絡(luò)的普及帶來的不僅是通訊和信息傳播的便利,更是為經(jīng)營者們提供了新的經(jīng)營機(jī)會。網(wǎng)絡(luò)市場的開辟,使得網(wǎng)絡(luò)經(jīng)營者這一群體迅速發(fā)展起來,創(chuàng)造了更多的經(jīng)濟(jì)利益。網(wǎng)絡(luò)市場中交易成本低、機(jī)會多、利潤極為豐厚,在如此誘惑之下,不可避免地有部分網(wǎng)絡(luò)經(jīng)營者采用不正當(dāng)競爭手段進(jìn)行經(jīng)營,網(wǎng)絡(luò)特有的技術(shù)性更是催生了一系列特殊的不正當(dāng)競爭行為。這些行為對網(wǎng)絡(luò)市場的經(jīng)營秩序的影響無疑是極壞的,如不加以規(guī)制,必然會制約網(wǎng)絡(luò)市場的長遠(yuǎn)發(fā)展。本文旨在從提出網(wǎng)絡(luò)經(jīng)營者概念入手,對網(wǎng)絡(luò)經(jīng)營者的不正當(dāng)競爭行為進(jìn)行分析,試找出現(xiàn)行法律中存在的不足進(jìn)而提出完善建議。文章第一部分提出網(wǎng)絡(luò)經(jīng)營者概念,明確了網(wǎng)絡(luò)經(jīng)營者的定義并對其法律特征進(jìn)行分析,認(rèn)定網(wǎng)絡(luò)經(jīng)營者是適格的競爭法規(guī)制主體,依據(jù)經(jīng)營主體的不同對網(wǎng)絡(luò)經(jīng)營者進(jìn)行分類,厘清網(wǎng)絡(luò)經(jīng)營者與其他相關(guān)概念的區(qū)別,為下文討論網(wǎng)絡(luò)中的不正當(dāng)競爭行為奠定基礎(chǔ)。文章第二部分的第一層面對網(wǎng)絡(luò)市場中存在的不正當(dāng)競爭行為作出分析,首先分析了應(yīng)如何對該行為進(jìn)行認(rèn)定,其次列舉了網(wǎng)絡(luò)經(jīng)營者不正當(dāng)競爭行為的類型,最后總結(jié)了網(wǎng)絡(luò)經(jīng)營者采取不正當(dāng)競爭行為的危害。第二層面分析了對網(wǎng)絡(luò)經(jīng)營者不正當(dāng)競爭行為進(jìn)行法律規(guī)制的必要性,包括對網(wǎng)絡(luò)經(jīng)營活動是否需要法律規(guī)制以及需要什么樣的法律進(jìn)行規(guī)制等問題進(jìn)行了討論。文章第三部分著重分析了現(xiàn)行法律在規(guī)制網(wǎng)絡(luò)經(jīng)營者不正當(dāng)競爭行為上的不足,特別是《反不正當(dāng)競爭法》的缺陷及網(wǎng)絡(luò)經(jīng)營者主體身份確認(rèn)問題上存在諸多問題,此外對行為人的責(zé)任規(guī)定也較為模糊,其他部門法亦缺少有關(guān)網(wǎng)絡(luò)方面的規(guī)定等。文章第四部分上升至法律規(guī)制體系的構(gòu)建層面,對前文所涉不足之處一一提出解決措施,以期在原有法律體系基礎(chǔ)上完善對網(wǎng)絡(luò)經(jīng)營者不正當(dāng)競爭行為的規(guī)制,使網(wǎng)絡(luò)市場得到長期穩(wěn)健的發(fā)展。
[Abstract]:The popularization of network not only brings the convenience of communication and information dissemination, but also provides new business opportunities for operators. With the development of network market, network operators have developed rapidly and created more economic benefits. In the network market, the transaction cost is low, the opportunity is many, the profit is extremely rich, under such temptation, some network operators inevitably adopt unfair competitive means to operate. The unique technology of network has given birth to a series of special unfair competition behavior. The influence of these behaviors on the management order of the network market is undoubtedly very bad. If not regulated, it will inevitably restrict the long-term development of the network market. The purpose of this paper is to put forward the concept of network operator, analyze the unfair competition behavior of network operator, try to find out the shortcomings of the current law and put forward some suggestions to improve it. In the first part of the article, the concept of network operator is put forward, the definition of network operator is defined and the legal characteristics of network operator are analyzed, and it is concluded that network operator is the appropriate subject of competition law regulation. This paper classifies the network operators according to the different business subjects, clarifies the differences between the network operators and other related concepts, and lays the foundation for the discussion of unfair competition behavior in the network. The first level of the second part of the article analyzes the unfair competition behavior in the network market. Firstly, it analyzes how to identify the behavior, and then lists the types of unfair competition behavior of network operators. Finally, the paper summarizes the harm of unfair competition by network operators. The second level analyzes the necessity of legal regulation on the unfair competition behavior of network operators, including the discussion of whether or not the network business activities need legal regulation and what kind of legal regulation. The third part focuses on the analysis of the shortcomings of the current law in regulating the unfair competition behavior of network operators, especially the defects of Anti-unfair Competition Law and the problems of identity confirmation of network operators. In addition, the responsibility of the perpetrator is also vague, and other laws also lack the network provisions and so on. The fourth part of the article rises to the level of construction of legal regulation system, and puts forward the solutions to the deficiencies mentioned above one by one, in order to improve the regulation of unfair competition behavior of network operators on the basis of the original legal system. Make network market get long-term steady development.
【學(xué)位授予單位】：寧波大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2015
【分類號】：D922.294

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