集旅游度假和健康服務為一體的醫(yī)療旅游是當前世界旅游經(jīng)濟中一個日益成長的市場,其中,泰國的醫(yī)療旅游產(chǎn)業(yè)位居亞洲領先位置。來自中國的醫(yī)療游客是泰國醫(yī)療旅游客源中的重要組成部分,特別是在中國開放二胎政策以后,來泰國的中國醫(yī)療游客人數(shù)劇增。由于泰國的醫(yī)療條件在人員配置、設施設備、技術(shù)服務等方面的優(yōu)勢,使得泰國的醫(yī)療水準可與一些發(fā)達國家比肩,且費用低廉,因此對于那些正忙于尋求海外就醫(yī)的中國夫婦們來說,泰國醫(yī)療成為其首選�；诖�,本研究將目標放在對赴泰國接受輔助生殖醫(yī)療服務的中國醫(yī)療游客的消費行為意向產(chǎn)生影響的一些因素上。本研究在文獻綜述的基礎上構(gòu)建醫(yī)療旅游服務質(zhì)量模型。該模型同時可以評估醫(yī)療旅游的服務質(zhì)量與行為意向之間的關(guān)聯(lián),以便更好地理解泰國醫(yī)療旅游服務的供應方與中國醫(yī)療游客之間的關(guān)系。該模型中,服務滿意度是服務質(zhì)量和顧客消費行為意向之間的中間介質(zhì),分為兩個維度:其一,基于交易維度的服務滿意度以關(guān)注醫(yī)療服務提供者和醫(yī)療游客在服務過程中的互動關(guān)系為主;其二,基于雙方關(guān)系維度的服務滿意度則以醫(yī)療服務提供者與醫(yī)療游客之間的關(guān)系為主。消費行為意向則包括口杯推薦的意向、再次赴泰國醫(yī)療旅游的意向、再次赴泰...

【文章頁數(shù)】：77 頁

【學位級別】：碩士

【文章目錄】：
摘要
Abstract
Chapter 1 Introduction
    1.1 Research Background
    1.2 Significance of the study
    1.3 Research questions
    1.4 Research objectives
    1.5 Definition of key terms for this research
    1.6 Organization of the study
    1.7 Chapter conclusion
Chapter 2 Literature Review
    2.1 Service quality
    2.2 Healthcare service quality
        2.2.1 Core service and service delivery process
        2.2.2 Communication effectiveness quality
    2.3 Satisfaction
        2.3.1 Transaction-based satisfaction
        2.3.2 Relationship-based satisfaction
    2.4 Behavioral intentions
        2.4.1 Word-of-mouth (WOM) (recommendation) intention
        2.4.2 Intention to revisit
Chapter 3 Hypothesis development
    3.1 The relationship between service quality and satisfaction
    3.2 The relationship among service quality, satisfaction, and behavioral intentions
    3.3 The moderating effect of price reasonableness on the relationship betweensatisfaction and behavior intentions
    3.4 Conclusion
Chapter 4 Research Methodology
    4.1 Participants
    4.2 Design
    4.3 Pilot Test
        4.3.1 Reliability and Content validity
    4.4 conclusion
Chapter 5 Data Analysis and Results
    5.1 Demographics of participants
    5.2 Descriptive statistics analysis
    5.3 Confirmatory Factor Analysis
    5.4 Structural Equation Modeling
    5.5 Moderating Effects Testing
    5.6 Discussion
        5.6.1 Service quality and satisfaction
        5.6.2 Satisfaction and intention to revisit
        5.6.3 The moderation effect of price reasonableness
    5.7 Conclusion
Chapter 6 Conclusion
    6.1 Major finding in research and practical implication
    6.2 limitations and future research
Reference
Appendix: Questionnaire
附錄: 調(diào)查問卷(Questionnaire Chinese Version)
攻讀碩士學位期間取得的研究成果
Acknowledgements
附件



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