近年來(lái),隨著醫(yī)療改革的深入,公立醫(yī)院面臨激烈的醫(yī)療行業(yè)競(jìng)爭(zhēng),同時(shí)私營(yíng)和外資醫(yī)院的持續(xù)發(fā)展,不斷對(duì)公立醫(yī)院的現(xiàn)有地位造成沖擊。于此同時(shí),醫(yī)療改革也帶來(lái)巨大的機(jī)遇。醫(yī)院如何在激烈的醫(yī)療行業(yè)競(jìng)爭(zhēng)中,建立危機(jī)意識(shí),不斷挖掘醫(yī)院自身發(fā)展?jié)摿?持續(xù)提升競(jìng)爭(zhēng)優(yōu)勢(shì),履行好各項(xiàng)職責(zé),成為公立醫(yī)院管理者的管理重點(diǎn)。在這樣的背景下,戰(zhàn)略管理作為一種使醫(yī)院更好地適應(yīng)外部環(huán)境變化,有效提升醫(yī)院核心競(jìng)爭(zhēng)力的管理工具,正在被廣泛的運(yùn)用。本研究采用案例分析法,在實(shí)地調(diào)研的基礎(chǔ)上,回顧分析戰(zhàn)略管理理論以及公立醫(yī)院戰(zhàn)略管理的相關(guān)研究情況。文章通過應(yīng)用PEST與SWOT模型全面分析與總結(jié)Y醫(yī)院面臨的機(jī)遇與挑戰(zhàn),歸納與分析醫(yī)院的優(yōu)勢(shì)和劣勢(shì),并提出了Y醫(yī)院的具體戰(zhàn)略目標(biāo)。通過文獻(xiàn)與資料綜合分析,確定Y醫(yī)院的總體發(fā)展戰(zhàn)略為“華南第一,國(guó)內(nèi)一流、國(guó)際知名的國(guó)家級(jí)區(qū)域性醫(yī)學(xué)中心”的戰(zhàn)略目標(biāo),并描述實(shí)現(xiàn)戰(zhàn)略目標(biāo)的三個(gè)階段,同時(shí)詳細(xì)闡述為實(shí)現(xiàn)戰(zhàn)略目標(biāo)采取的九大措施,如優(yōu)化管理模式與實(shí)施精細(xì)化管理、加快醫(yī)院基礎(chǔ)建設(shè)與信息化進(jìn)程、集中優(yōu)勢(shì)資源,打造一體化大學(xué)科平臺(tái)、提升醫(yī)療服務(wù)意識(shí)與質(zhì)量、完善人才梯隊(duì)建設(shè)、深化教學(xué)改革與科學(xué)研究等措施建議。 

【文章來(lái)源】：廣東外語(yǔ)外貿(mào)大學(xué)廣東省

【文章頁(yè)數(shù)】：101 頁(yè)

【學(xué)位級(jí)別】：碩士

【文章目錄】：
ACKNOWLEDGEMENTS
ABSTRACT
摘要
LIST OF ABBREVIATIONS
Chapter1 Introduction
    1.1 Research background
    1.2 Research significance
    1.3 Research contents
    1.4 Research framework
Chapter2 Literature Review
    2.1 Related concepts of strategic management
        2.1.1 The concept of strategy
        2.1.2 The concept of strategic management
    2.2 The foreign research and development in strategic management
    2.3 The domestic research and development in public hospital strategic management
    2.4 Research and analysis method
        2.4.1 PEST analysis
        2.4.2 SWOT analysis
Chapter3 Case Description
    3.1 Description of Y hospital
        3.1.1 Hospital administrative management
        3.1.2 Administrative offices
        3.1.3 Faculty
        3.1.4 Departments
        3.1.5 Scientific research
        3.1.6 Health care
        3.1.7 Medical education
        3.1.8 International partnerships
    3.2 Cultural concept of Y hospital
        3.2.1 Hospital Tenet
        3.2.2 Hospital Motto
    3.3 Strategic analysis of Y hospital
        3.3.1 External environment analysis
        3.3.2 Internal environment analysis
Chapter4 Strategy development of Y hospital
    4.1 The SWOT analysis of Y hospital
        4.1.1 Strengths analysis
        4.1.2 Weakness analysis
        4.1.3 Opportunity analysis
        4.1.4 Threats analysis
        4.1.5 The SWOT matrix analysis of Y hospital
    4.2 Strategy of Y hospital
        4.2.1 The overall development strategy of Y hospital
        4.2.2 Three stages of development and priorities
Chapter5 Strategy Implementation of Y hospital
    5.1 Optimize the mode of hospital management and enhance the Ability of lean management
        5.1.1 Strengthen the refinement of hospital management objectives
        5.1.2 Strengthen the refinement of basic management
        5.1.3 Improve the refined allocation of resources
        5.1.4 Strengthen the refined cost control
        5.1.5 Ensure the refinement of logistics work
        5.1.6 Realize refinement of management quality
        5.1.7 Promote performance reform and refinement of management
    5.2 Accelerate the process of hospital infrastructure construction and informatization,and further improve and enhance the environment for medical treatment
        5.2.1 Strenthen the overall information construction
        5.2.2 Enhance the application of informatization to improve the level of hospital management
        5.2.3 Establish a complete and advanced telemedicine platform to realize data sharing within the medical alliance
        5.2.4 Build smart digital hospitals by means of"Internet+"
    5.3 Accelerate the renovation and upgrading of the east division and promote the stable development of Hui-ya hospital
        5.3.1 Explore the development strategy of the east division and accelerate the pace of its development
        5.3.2 Promote the healthy development situation of Hui-ya hospital
    5.4 Improve the quality and awareness of quality service
        5.4.1 Improve medical management and optimize medical services
        5.4.2 Establish and improve the medical service quality management and monitoring index system
        5.4.3 Improve the quality of outpatient service and people's experience of seeing a doctor
        5.4.4 Manage disease prevention and control,medical record and medical insurance
        5.4.5 Enhance the pace of clinical nursing reform and improve the quality of nursing services
    5.5 Talent echelon construction:build talent highland,expand and deepen international exchanges and cooperation
        5.5.1 Strengthen talent introduction and training to build high-level talent echelon
        5.5.2 Optimize talent development ecology centering on talent demand
        5.5.3 Broaden international cooperation space and enhance international influence
    5.6 Deepen teaching reform and innovation and improve teaching level
        5.6.1 Strengthen undergraduate education
        5.6.2 Strengthen graduate education
        5.6.3 Strengthen continuing education
    5.7 Centralize superior resources to build an integrated platform for major disciplines and facilitate discipline construction
        5.7.1 Improve the construction level of large platform based on the construction of precision medical college
        5.7.2 Strengthen scientific and technological innovation and basic research
    5.8 Enrich hospital culture and promote harmonious development
        5.8.1 Increase publicity to establish and maintain a good image of medical staff
        5.8.2 Broaden hospital publicity channels and actively spread positive energy
        5.8.3 Go deep into the grassroots and actively carry out social service
    5.9 Strengthen party conduct and build a clean government
        5.9.1 Strengthen ideological construction
        5.9.2 Strengthen organizational construction
        5.9.3 Strengthen style construction
        5.9.4 Strengthen party conduct and clean government
Chapter6 Conclusions and Suggestions
    6.1 Conclusions
    6.2 Suggestions
    6.3 Limitation
REFERENCES


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期刊論文
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