社交媒體涌現(xiàn)與發(fā)展影響著社會(huì)生活的方方面面,在政治領(lǐng)域,社交媒體的作用更是不容小覷。特別是特朗普時(shí)代下的美國(guó)政治,也因社交媒體而發(fā)生復(fù)雜而深刻的變化。特朗普的推特治國(guó)牽動(dòng)著社會(huì)各界的神經(jīng)。一方面,人們認(rèn)為特朗普的社交媒體使用給美國(guó)政治帶來(lái)了革命性的突破,另一方面,美國(guó)建制派、主流媒體又無(wú)時(shí)不刻在擔(dān)憂(yōu)一波又一波的推特風(fēng)暴會(huì)破壞美國(guó)的民主、增加美國(guó)政治的不確定性。那么,社交媒體對(duì)未來(lái)政壇將帶來(lái)怎樣的變化?其產(chǎn)生的影響是喜是憂(yōu)?我們?cè)撊绾慰创缃幻襟w在政治中的作用?這一系列問(wèn)題都值得深思。然而,社交媒體的飛速發(fā)展與如今美國(guó)政壇的變幻莫測(cè)讓問(wèn)題的答案難以預(yù)料。以史為鑒可以知興替。因此,對(duì)現(xiàn)有的、歷史上的社交媒體與美國(guó)政治的復(fù)雜關(guān)系的研究則顯得尤為迫切。奧巴馬與特朗普都是玩轉(zhuǎn)社交媒體的政治家。然而,大多數(shù)學(xué)者僅僅聚焦于奧巴馬競(jìng)選期間的社交媒體使用,對(duì)于奧巴馬執(zhí)政、以及特朗普競(jìng)選和執(zhí)政期間的社交媒體使用,卻少有深入研究。本文以?shī)W巴馬的社交媒體使用為背景,重點(diǎn)分析特朗普在競(jìng)選與執(zhí)政期間的社交媒體使用,試圖挖掘社交媒體在美國(guó)政治中的變化與突破。本文采用議程設(shè)置理論及框架理論的研究視角,在歷史研究的基礎(chǔ)... 

【文章來(lái)源】：北京外國(guó)語(yǔ)大學(xué)北京市 211工程院校 教育部直屬院校

【文章頁(yè)數(shù)】：159 頁(yè)

【學(xué)位級(jí)別】：碩士

【文章目錄】：
Acknowledgements
中文摘要
Abstract
CHAPTER 1 INTRODUCTION
    1.1 LITERATURE REVIEW
        1.1.1 Social Media and Obama
        1.1.2 Social Media and Trump
    1.2 RESEARCH SIGNIFICANCE
    1.3 THEORETICAL FOUNDATION AND RESEARCH METHODS
CHAPTER 2 SOCIAL MEDIA USE IN HISTORY:OBAMA'S USE OF SOCIALMEDIA
    2.1 THE USE OF SOCIAL MEDIA IN 2008 AND 2012 ELECTIONS
        2.1.1 Message
        2.1.2 Mobilization
        2.1.3 Fundraising
    2.2 THE USE OF SOCIAL MEDIA IN GOVERNANCE BY OBAMA
CHAPTER 3 TRUMP'S USE OF SOCIAL MEDIA IN ELECTION
    3.1 THE FIRST THEME:SPREADING HIS CAMPAIGN IDEAS
        3.1.1 Driving the News Coverage
        3.1.2 Catching the Attention from the Audience
    3.2 THE SECOND THEME:FIGHTING AGAINST HIS RIVALS
        3.2.1 Trump's Top Five Twitter Targets
        3.2.2 The Features of Trump's Attacking Tweets
CHAPTER 4 TRUMP'S USE OF SOCIAL MEDIA IN GOVERNANCE
    4.1 TRUMP'S ATTACK ON THE MAINSTREAM MEDIA ON TWITTER
    4.2 THE NEWS COVERAGE OF TRUMP
    4.3 Two VIVID EXAMPLES:TRUMP'S ASIA TOUR AND THE NEGOTIATION WITH NATO
        4.3.1 Trump's Asia Tour
        4.3.2 The Negotiation with NATO
CHAPTER 5 CONCLUSIONS
WORKS CITED
APPENDIX Ⅰ: OBAMA'S TWEETS ABOUT OBAMACARE
APPENDIX Ⅱ: TRUMP'S TWEETS ATTACKING HILLARY CLINTON IN THE2016 ELECTION
APPENDIX Ⅲ: TRUMP'S TWEETS ATTACKING BARACK OBAMA IN THE 2016ELECTION
APPENDIX Ⅳ: TRUMP'S TWEETS ATTACKING JEB BUSH IN THE 2016ELECTION
APPENDIX Ⅴ: TRUMP'S TWEETS ATTACKING MARCO RUBIO IN THE 2016ELECTION
APPENDIX Ⅵ: TRUMP'S TWEETS ATTACKING THE MAINSTREAM MEDIASINCE THE 2016 ELECTION



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