傳統(tǒng)媒體與新興媒體新聞傳播互動問題研究
發(fā)布時間：2019-04-16 21:00
【摘要】：處于高度信息化時代的今天,隨著互聯(lián)網(wǎng)+的廣泛應用,也隨著新聞受眾對新聞傳播理念和接受習慣的變化,傳統(tǒng)媒體與以互聯(lián)網(wǎng)新聞網(wǎng)絡網(wǎng)站為代表的新興媒體在新聞傳播方面的互動,已經(jīng)越來越多,越來越重要,由此帶動了媒體融合的廣泛深入發(fā)展。媒體互動、媒體融合是新聞傳播發(fā)展的必然要求,也是媒體履行社會責任充分發(fā)揮新聞對社會信息的溝通、對社會發(fā)展和社會輿論的引領的必然選擇。傳統(tǒng)媒體與新興媒體為什么進行互動?互動對新聞傳播有什么意義與作用?怎樣進一步做好互動,是本論文著力探討的主要問題。本文共四章,第一章揭示研究背景、意義與目的以及國內(nèi)外研究對該問題的研究現(xiàn)狀與本文的創(chuàng)新點;第二章對傳統(tǒng)媒體與新興媒體新聞傳播的互動進行了全面的概述,提出了互動的含義,指明了互動的意義與作用,互動的歷史發(fā)展過程及現(xiàn)階段大眾閱讀心理的變化;第三章主要論述傳統(tǒng)媒體與新興媒體互動的表現(xiàn),體現(xiàn)在兩個部分:互動的主體與互動內(nèi)容,并針對互動的表現(xiàn)提出互動中存在的問題。第四章針對互動中存在的問題提出如何做好進一步互動的建議,分別從互動思想、互動機制運營、互動模式三方面展開。本文主要采用了文獻研究法,案例分析法,探索性研究法等幾種方法。作者閱讀大量書籍,借助互聯(lián)網(wǎng)搜集國內(nèi)外關于傳統(tǒng)媒體與新興媒體新聞傳播的互動案例,進行系統(tǒng)全面的分析。利用已知的關于新聞傳播的知識,深入了解挖掘關于互動傳播的知識點,合理利用多學科的知識進行論證。由于傳統(tǒng)媒體與新興媒體新聞傳播的互動研究扔處于摸索階段,本文意在通過分析歸納、以求探索出更加好的解決我國目前傳統(tǒng)媒體與新興媒體新聞傳播的互動存在的問題,為接下來深入互動實踐工作做好理論準備。
[Abstract]:In the era of high information technology, with the wide application of the Internet, and with the change of news audience's ideas and acceptance habits of news communication, The interaction between the traditional media and the emerging media represented by the Internet news network has become more and more important and has led to the extensive and in-depth development of the media integration. Media interaction and media fusion are the inevitable requirements for the development of news communication. It is also the inevitable choice for the media to fully exert the social responsibility to communicate with the social information and to guide the social development and public opinion. Why do traditional media interact with emerging media? What is the significance and function of interaction to news communication? How to do better interaction is the main problem that this paper focuses on. The first chapter reveals the background, significance and purpose of the research, as well as the domestic and foreign research on the current situation of this issue and the innovation of this paper; The second chapter gives a comprehensive overview of the interaction between the traditional media and the emerging media news communication, puts forward the meaning of the interaction, points out the significance and function of the interaction, the historical development process of the interaction and the change of the reading psychology of the masses at the present stage; The third chapter mainly discusses the performance of the interaction between the traditional media and the emerging media, which is embodied in two parts: the subject and the content of the interaction, and puts forward the problems existing in the interaction according to the performance of the interaction. The fourth chapter puts forward some suggestions on how to make further interaction, from three aspects: interactive thought, interactive mechanism operation and interactive mode. This paper mainly adopts several methods, such as literature research, case analysis, exploratory research and so on. The author reads a large number of books, collects the interactive cases about the traditional media and the emerging media news communication at home and abroad with the help of the Internet, and carries on the systematic and comprehensive analysis. This paper makes use of the known knowledge about news communication, deeply understands the knowledge points about interactive communication, and makes reasonable use of multi-disciplinary knowledge to demonstrate it. Because the interactive research of the traditional media and the emerging media news communication is in the groping stage, this paper aims to explore a better solution to the problems existing in the interaction between the traditional media and the emerging media news communication in our country through the analysis and induction. For the next in-depth interactive practice to prepare for the theoretical work.
【學位授予單位】：廣西師范學院
【學位級別】：碩士
【學位授予年份】：2016
【分類號】：G210
本文編號：2459100
[Abstract]:In the era of high information technology, with the wide application of the Internet, and with the change of news audience's ideas and acceptance habits of news communication, The interaction between the traditional media and the emerging media represented by the Internet news network has become more and more important and has led to the extensive and in-depth development of the media integration. Media interaction and media fusion are the inevitable requirements for the development of news communication. It is also the inevitable choice for the media to fully exert the social responsibility to communicate with the social information and to guide the social development and public opinion. Why do traditional media interact with emerging media? What is the significance and function of interaction to news communication? How to do better interaction is the main problem that this paper focuses on. The first chapter reveals the background, significance and purpose of the research, as well as the domestic and foreign research on the current situation of this issue and the innovation of this paper; The second chapter gives a comprehensive overview of the interaction between the traditional media and the emerging media news communication, puts forward the meaning of the interaction, points out the significance and function of the interaction, the historical development process of the interaction and the change of the reading psychology of the masses at the present stage; The third chapter mainly discusses the performance of the interaction between the traditional media and the emerging media, which is embodied in two parts: the subject and the content of the interaction, and puts forward the problems existing in the interaction according to the performance of the interaction. The fourth chapter puts forward some suggestions on how to make further interaction, from three aspects: interactive thought, interactive mechanism operation and interactive mode. This paper mainly adopts several methods, such as literature research, case analysis, exploratory research and so on. The author reads a large number of books, collects the interactive cases about the traditional media and the emerging media news communication at home and abroad with the help of the Internet, and carries on the systematic and comprehensive analysis. This paper makes use of the known knowledge about news communication, deeply understands the knowledge points about interactive communication, and makes reasonable use of multi-disciplinary knowledge to demonstrate it. Because the interactive research of the traditional media and the emerging media news communication is in the groping stage, this paper aims to explore a better solution to the problems existing in the interaction between the traditional media and the emerging media news communication in our country through the analysis and induction. For the next in-depth interactive practice to prepare for the theoretical work.
【學位授予單位】：廣西師范學院
【學位級別】：碩士
【學位授予年份】：2016
【分類號】：G210
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，本文編號：2459100
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