《中國旅游報》旅游報道對旅游目的地形象建構研究
發(fā)布時間：2019-04-08 19:11
【摘要】：旅游目的地形象是一個地區(qū)的旅游發(fā)展的重要部分,旅游目的地形象的好壞代表著游客對旅游目的地的認可程度。良好的旅游目的地形象不僅能夠刺激旅游者的旅游消費需求,帶動該地區(qū)的旅游發(fā)展,而且能夠讓旅游者對整個地區(qū)產生良好的印象,有利于整個地區(qū)的良性發(fā)展�！吨袊糜螆蟆返穆糜螆蟮缹β糜涡袠I(yè)專業(yè)人士和旅游者來說具有權威性,旅游報道對旅游目的地形象的建構具有重要的作用,但是當前國內關于旅游報道與旅游目的地形象建構關系的研究很少,所以研究旅游報道與旅游目的地形象建構問題具有很強的現實意義�！吨袊糜螆蟆返穆糜螆蟮涝诼糜蝹鞑シ矫媸菢O具代表性的,尤其對旅游目的地形象的建構具有重要影響。文章選取《中國旅游報》2008年至2016年共3467篇景區(qū)新聞版的旅游報道作為主要的研究樣本,采用文獻分析法、內容分析法和抽樣調查法進行研究。分析《中國旅游報》旅游報道的報道內容、報道數量、報道體裁、報道區(qū)域、報道模式的特點,發(fā)現《中國旅游報》的旅游報道存在報道面廣、影響力大的優(yōu)點,但是也存在報道區(qū)域偏向性明顯等局限性。旅游目的地形象由認知形象、情感性形象、整體形象三個要素構成。在認真分析了中國目前旅游目的地形象構成要素的影響因素后,從旅游目的地形象的構成要素和《中國旅游報》旅游報道的特點出發(fā),歸納出《中國旅游報》旅游報道建構旅游目的地形象時,具有借助環(huán)境、文化底蘊、報紙的自身優(yōu)勢來打造和維護旅游目的地形象的特點。從分析中得出中國旅游目的地形象建構存在忽視現實語境、過于強調傳統語境;缺少受眾反饋、過度看重傳播者的主體地位;對新媒體的利用少、過于依賴傳統媒體;缺少輿情監(jiān)管、危機處理時效性不強等問題;最后就其存在的問題提出建議:第一,立足現實、合理利用歷史文化資源;第二,重視受眾、重點打造受眾反饋機制;第三,整合傳播、綜合利用新舊媒體平臺;第四,創(chuàng)新內容,重點傳播特色旅游品牌;第五,防范危機、重視優(yōu)化輿論環(huán)境。
[Abstract]:The image of a tourist destination is an important part of the tourism development of a region. The image of a tourist destination represents the degree of recognition of the tourist destination. A good image of a tourist destination can not only stimulate tourists' demand for tourism consumption and promote the development of tourism in the region, but also make tourists have a good impression on the whole region. The tourism report of China Tourism News is authoritative for tourism professionals and tourists, and tourism report plays an important role in the construction of tourism destination image. However, there is little research on the relationship between tourism reporting and tourism destination image construction in China. Therefore, the study of tourism report and tourism destination image construction has a strong practical significance. The tourism report of China Tourism Journal is very representative in the aspect of tourism communication, especially has an important influence on the construction of tourism destination image. In this paper, 3467 tourism reports from 2008 to 2016 were selected as the main research samples, and the methods of literature analysis, content analysis and sampling survey were used to carry out the research. Based on the analysis of the content, number, genre, region and mode of the tourism report of China Tourism Daily, it is found that the tourism report of China Tourism Daily has the advantages of wide coverage and great influence. However, there are limitations such as regional bias in reporting. Tourism destination image consists of cognitive image, emotional image and overall image. After carefully analyzing the influencing factors of tourism destination image in China at present, this paper starts from the composition factor of tourism destination image and the characteristics of tourism report in China Tourism News. It is concluded that the tourism report of China Tourism News has the characteristics of creating and maintaining the tourist destination image with the help of environment, cultural heritage and newspaper's own advantages when it constructs the tourist destination image. It is concluded from the analysis that the image construction of Chinese tourist destination has ignored the realistic context, overemphasized the traditional context, lacked the audience feedback, paid too much attention to the main position of the communicator, made little use of the new media, and relied too much on the traditional media. Lack of public opinion supervision, crisis management time is not strong and other issues; finally, the existing problems put forward suggestions: first, based on the reality, reasonable use of historical and cultural resources; second, attach importance to the audience, focus on creating the audience feedback mechanism; Third, integration of communication, comprehensive use of the new and old media platform; fourth, innovative content, focus on the dissemination of characteristic tourism brands; fifth, to prevent crises, pay attention to the optimization of public opinion environment.
【學位授予單位】：湘潭大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：G212
[Abstract]:The image of a tourist destination is an important part of the tourism development of a region. The image of a tourist destination represents the degree of recognition of the tourist destination. A good image of a tourist destination can not only stimulate tourists' demand for tourism consumption and promote the development of tourism in the region, but also make tourists have a good impression on the whole region. The tourism report of China Tourism News is authoritative for tourism professionals and tourists, and tourism report plays an important role in the construction of tourism destination image. However, there is little research on the relationship between tourism reporting and tourism destination image construction in China. Therefore, the study of tourism report and tourism destination image construction has a strong practical significance. The tourism report of China Tourism Journal is very representative in the aspect of tourism communication, especially has an important influence on the construction of tourism destination image. In this paper, 3467 tourism reports from 2008 to 2016 were selected as the main research samples, and the methods of literature analysis, content analysis and sampling survey were used to carry out the research. Based on the analysis of the content, number, genre, region and mode of the tourism report of China Tourism Daily, it is found that the tourism report of China Tourism Daily has the advantages of wide coverage and great influence. However, there are limitations such as regional bias in reporting. Tourism destination image consists of cognitive image, emotional image and overall image. After carefully analyzing the influencing factors of tourism destination image in China at present, this paper starts from the composition factor of tourism destination image and the characteristics of tourism report in China Tourism News. It is concluded that the tourism report of China Tourism News has the characteristics of creating and maintaining the tourist destination image with the help of environment, cultural heritage and newspaper's own advantages when it constructs the tourist destination image. It is concluded from the analysis that the image construction of Chinese tourist destination has ignored the realistic context, overemphasized the traditional context, lacked the audience feedback, paid too much attention to the main position of the communicator, made little use of the new media, and relied too much on the traditional media. Lack of public opinion supervision, crisis management time is not strong and other issues; finally, the existing problems put forward suggestions: first, based on the reality, reasonable use of historical and cultural resources; second, attach importance to the audience, focus on creating the audience feedback mechanism; Third, integration of communication, comprehensive use of the new and old media platform; fourth, innovative content, focus on the dissemination of characteristic tourism brands; fifth, to prevent crises, pay attention to the optimization of public opinion environment.
【學位授予單位】：湘潭大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：G212
【參考文獻】
相關期刊論文 前10條
1 張競文;;淺析西安城市品牌的構建與發(fā)展[J];西安社會科學(哲學社會科學版);2008年04期
2 胡曉云;章U，
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