【摘要】：在當(dāng)代中國的傳播學(xué)和傳媒學(xué)領(lǐng)域里,“泛媒體論”是一個(gè)司空見慣的學(xué)術(shù)思潮。在學(xué)術(shù)著述和高校教材中,“泛媒體論”就是將技術(shù)性的信息栽體或者將互聯(lián)網(wǎng)的技術(shù)衍生物泛化為“體制性、機(jī)構(gòu)性的媒體”的一種學(xué)術(shù)話語現(xiàn)象。中文學(xué)術(shù)話語體系中出現(xiàn)的“泛媒體論”,“跨語傳播”是其文化背景,西方傳播學(xué)是其理論根源,互聯(lián)網(wǎng)擴(kuò)張是其技術(shù)根源。在“新技術(shù)革命”的語境下,“新媒體”是“泛媒體論”對(duì)媒介形態(tài)和信息方式的一種誤讀,正是這種誤讀卻加深了“媒體”概念被泛化的程度;在“新媒體革命”的語境下,“自媒體”則是“泛媒體論”轉(zhuǎn)譯“wemedia”或“wethemedia”等學(xué)術(shù)命題所生發(fā)出的一種“零概念”性“偽媒體”,旨在奪取“媒體話語權(quán)”,進(jìn)而危及合法的“傳播體制”和穩(wěn)定的“傳播秩序”。
[Abstract]:Pan-media theory is a common academic trend in the field of communication and media in contemporary China. In academic writings and college textbooks, "pan-media theory" is a phenomenon of academic discourse, in which the technical information is planted or the technical derivatives of the Internet are generalized into "institutional and institutional media". The "pan-media theory" in the Chinese academic discourse system, "interlingual communication" is its cultural background, Western communication is its theoretical origin, and the expansion of the Internet is its technical origin. In the context of "new technology revolution", "new media" is a kind of misreading of media form and information mode by "pan-media theory", but it is this kind of misreading that deepens the generalization of the concept of "media". In the context of "new media revolution", "self-media" is a kind of "zero concept" pseudo-media "which is produced by" pan-media theory "translation of academic propositions such as" wemedia "or" wethemedia ", aiming at seizing" media discourse power ". Thus endangers the legal "communication system" and the stable "communication order".
【作者單位】： 蘭州大學(xué)新聞與傳播學(xué)院;
【分類號(hào)】：G206.3
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本文編號(hào)：2362607