發(fā)布時間：2018-11-16 07:59

【摘要】：微博"大V"話語權(quán)與現(xiàn)實社會中的既有話語權(quán)存在同構(gòu)關(guān)系。微博賦予所有用戶平等信息發(fā)布權(quán),并不意味著他們擁有平等話語權(quán),"大V"與微博草根用戶相比占有優(yōu)勢地位,這成為其在微博場開展輿論引導(dǎo)、議程設(shè)置的重要基礎(chǔ)和前提。草根用戶往往重視"大V"所扮演和承擔(dān)的社會角色,對這一群體擁有較高期待,為此,"大V"應(yīng)選擇性地為草根"代言",自覺承擔(dān)相應(yīng)的社會責(zé)任,成為合格的把關(guān)人和輿論領(lǐng)袖,營造社會進(jìn)步輿論,滿足公眾期待。
[Abstract]:Weibo's "Big V" discourse right has isomorphic relationship with the existing discourse right in real society. Weibo has given all users equal rights to publish information, which does not mean that they have equal rights to speak. "Big V" has an advantage over the grassroots users of Weibo, which has become its public opinion guide in the field of Weibo. The important foundation and premise of agenda setting. Grassroots users often attach importance to the social role played by "Big V" and have a high expectation of this group. For this reason, "Big V" should selectively speak for the grassroots and consciously assume the corresponding social responsibility. Become qualified gatekeepers and opinion leaders, build social progress public opinion, meet the public expectations.
【作者單位】： 南京師范大學(xué)輿情與危機管理研究所;
【基金】：國家社會科學(xué)基金項目“新浪‘大V’傳播行為與失范應(yīng)對研究”(批準(zhǔn)號:14BXW029)的階段性成果
【分類號】：G206
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本文編號：2334926