發(fā)布時間：2018-10-25 10:53

【摘要】：本文分析了個性化新聞內(nèi)容推送在新聞生產(chǎn)和受眾兩個層面對新聞業(yè)態(tài)的重塑,以及個性化新聞推送機(jī)制未來的發(fā)展路徑與技術(shù)重點(diǎn)。個性化推送有望通過基于用戶的社交數(shù)據(jù)和相關(guān)關(guān)系"定義"潛在需求,走出"繭房"效應(yīng)。而新聞同質(zhì)化的問題,也可通過"聊新聞"等基于人工智能的人機(jī)交互模式對個性化精準(zhǔn)信息服務(wù)起到擴(kuò)張和挖掘作用。此外,與物聯(lián)網(wǎng)技術(shù)深度融合下的信息增值服務(wù)將是個性化新聞推送發(fā)展的另一趨勢。
[Abstract]:This paper analyzes how personalized news content push reshapes the news format at the two levels of news production and audience, as well as the development path and technical emphasis of personalized news push mechanism in the future. Personalized push is expected to "define" potential needs through user-based social data and related relationships, and move out of the cocoon effect. The homogenization of news can also expand and excavate the personalized accurate information service through the human-computer interaction mode based on artificial intelligence such as "chat news". In addition, the further integration of information value-added services with the Internet of things technology will be another trend of personalized news push development.
【作者單位】： 北京師范大學(xué)新聞傳播學(xué)院;中國人民大學(xué)新聞與社會發(fā)展研究中心;
【分類號】：G210.7
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本文編號：2293497