【摘要】：隨著媒體融合的進(jìn)程不斷深入,網(wǎng)絡(luò)視頻行業(yè)新現(xiàn)象和新特點(diǎn)層出不窮:一方面,用戶(hù)數(shù)量和市場(chǎng)規(guī)模不斷擴(kuò)大,產(chǎn)業(yè)運(yùn)營(yíng)日趨步入正軌,相關(guān)規(guī)范引導(dǎo)政策不斷完善;另一方面,網(wǎng)絡(luò)視頻的形態(tài)亦在不斷推陳出新,短視頻、直播等新形態(tài)在近兩年來(lái)持續(xù)風(fēng)靡,使網(wǎng)絡(luò)視頻的概念內(nèi)涵日益豐富多樣。基于2016年網(wǎng)絡(luò)視聽(tīng)產(chǎn)業(yè)的新變化,北京大學(xué)視聽(tīng)傳播研究中心組織了第四次中國(guó)網(wǎng)絡(luò)視頻滿(mǎn)意度調(diào)查。本次調(diào)查進(jìn)一步優(yōu)化了語(yǔ)義分析技術(shù)并提升博雅榜滿(mǎn)意度評(píng)估體系對(duì)于網(wǎng)絡(luò)視頻的適應(yīng)性,對(duì)網(wǎng)絡(luò)視頻的年度發(fā)展?fàn)顩r進(jìn)行了科學(xué)評(píng)估與趨勢(shì)分析。
[Abstract]:With the continuous deepening of media integration, new phenomena and new characteristics of the network video industry emerge in endlessly: on the one hand, the number of users and market scale is expanding, the industrial operation is getting on the right track day by day, and the related standard guiding policies are constantly improving; On the other hand, the form of network video is also constantly emerging, short video, live broadcast and other new forms of continuous popularity in the past two years, making the concept of network video connotation is increasingly rich and diverse. Based on the new changes in the online audio-visual industry in 2016, the Center for Audio-Visual Communication of Peking University organized the fourth China online Video satisfaction Survey. This survey further optimizes the semantic analysis technology and improves the adaptability of the evaluation system to the network video, and carries on the scientific evaluation and the trend analysis to the network video's annual development situation.
【作者單位】： 北京大學(xué)新聞與傳播學(xué)院;北京大學(xué)視聽(tīng)傳播研究中心;
【分類(lèi)號(hào)】：G206
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本文編號(hào)：2289526