【摘要】：隨著數(shù)字技術(shù)的發(fā)展,新興媒體層出不窮,不斷改變著人們的日常生活。新媒體環(huán)境下,人際交互方式由傳統(tǒng)的面對(duì)面、一對(duì)多交互向虛擬化、一對(duì)一、多對(duì)多交互方式發(fā)展,呈現(xiàn)不同于傳統(tǒng)媒體時(shí)代的新面貌。本文主要研究新媒體環(huán)境下影響人際交互的因素,探討人際交互的方式和策略。首先,本文對(duì)新媒體和人際交互的相關(guān)概念與理論進(jìn)行了解讀,在依據(jù)其交互特性將新媒體分為網(wǎng)絡(luò)新媒體、自媒體、移動(dòng)新媒體三類進(jìn)行特征分析。其次,從傳播學(xué)出發(fā),基于傳播主體、傳播內(nèi)容、傳播途徑與傳播受眾四個(gè)維度,對(duì)人際交互進(jìn)行解讀。第三,通過(guò)對(duì)傳統(tǒng)媒體環(huán)境下,上述四個(gè)維度的發(fā)展策略及其表現(xiàn)出來(lái)的不足,總結(jié)歸納出人際交互的四個(gè)維度在新媒體環(huán)境下的策略。第四,設(shè)計(jì)一個(gè)新媒體交互實(shí)例,將提出的人際交互的策略應(yīng)用其中,通過(guò)實(shí)例后臺(tái)數(shù)據(jù)與問(wèn)卷調(diào)查數(shù)據(jù)進(jìn)行數(shù)據(jù)分析,驗(yàn)證所提的新媒體環(huán)境下人際交互策略的有效性。新媒體是一把雙刃劍,在逐漸改變?nèi)藗兩畹耐瑫r(shí)也給人們帶來(lái)一些了麻煩。本文在最后對(duì)新媒體的負(fù)面影響進(jìn)行了簡(jiǎn)單的論述,并提出了本文研究的不足之處,展望了未來(lái)新媒體環(huán)境下人際交互的新發(fā)展。
[Abstract]:With the development of digital technology, new media emerge in endlessly, changing people's daily life constantly. In the new media environment, the interpersonal interaction mode develops from traditional face-to-face, one-to-many interaction to virtualization, one-to-one, many-to-many interaction, and presents a new look different from the traditional media era. This paper mainly studies the factors that affect interpersonal interaction in the new media environment, and discusses the ways and strategies of interpersonal interaction. Firstly, this paper interprets the related concepts and theories of new media and interpersonal interaction. According to its interactive characteristics, the new media is divided into three categories: network new media, self-media and mobile new media. Secondly, based on the four dimensions of communication subject, communication content, communication approach and communication audience, the author interprets interpersonal interaction. Third, through the traditional media environment, the above four dimensions of development strategies and their shortcomings, summed up the four dimensions of interpersonal interaction in the new media environment strategies. Fourthly, a new media interaction example is designed, in which the proposed interpersonal interaction strategy is applied. The effectiveness of the proposed interpersonal interaction strategy under the new media environment is verified by analyzing the data from the background data and questionnaire data. New media is a double-edged sword, gradually changing people's lives, but also brought some trouble to people. At the end of this paper, the negative effects of new media are briefly discussed, the shortcomings of this study are pointed out, and the new development of interpersonal interaction in the new media environment is prospected.
【學(xué)位授予單位】：華中師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：G206

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