【摘要】：2015年以來(lái),網(wǎng)絡(luò)視頻直播驟然火爆,直播迅速進(jìn)入大眾視野,而2016年被稱為視頻“直播元年”——直播平臺(tái)大爆發(fā)。已經(jīng)發(fā)展成熟的傳統(tǒng)媒體也紛紛轉(zhuǎn)向視頻直播的競(jìng)爭(zhēng)以尋找轉(zhuǎn)型機(jī)會(huì)。互聯(lián)網(wǎng)視頻直播既兼具了傳統(tǒng)廣播電視和互聯(lián)網(wǎng)特性,促使其與綜藝節(jié)目具有天然結(jié)合的前提條件。在網(wǎng)絡(luò)自制綜藝大規(guī)模井噴的2016年,直播類綜藝更是以表現(xiàn)不俗,證明了直播+綜藝結(jié)合的成功。而在整個(gè)網(wǎng)絡(luò)直播的市場(chǎng)規(guī)�？焖俪砷L(zhǎng)的同時(shí),網(wǎng)絡(luò)直播市場(chǎng)也充斥著各種亂象。本文對(duì)我國(guó)當(dāng)前直播行業(yè)的發(fā)展和直播類網(wǎng)絡(luò)綜藝的現(xiàn)狀、問題進(jìn)行總結(jié)分析,力求使行業(yè)內(nèi)和普通受眾對(duì)網(wǎng)絡(luò)直播綜藝有一個(gè)較為清醒和全面的認(rèn)識(shí),為網(wǎng)絡(luò)直播綜藝節(jié)目的制作、節(jié)目存在的缺陷和發(fā)展前景的爭(zhēng)論提供討論依據(jù)。文中對(duì)我國(guó)現(xiàn)有網(wǎng)絡(luò)直播綜藝競(jìng)爭(zhēng)現(xiàn)狀的分析和具體案例的剖析,對(duì)我國(guó)現(xiàn)有直播綜藝存在問題、盈利模式的討論和用戶結(jié)構(gòu)分析,對(duì)直播類綜藝節(jié)目的制作和良性發(fā)展具有一定啟發(fā)意義。
[Abstract]:Since 2015, live online video has exploded, rapidly reaching public view, and 2016 is known as the "first year of live video"-the explosion of live broadcast platform. The traditional media, which has developed and matured, have turned to the competition of live video one after another in order to seek opportunities for transformation. Internet video broadcasting has the characteristics of both traditional radio and television and the Internet, which makes it have a natural combination with variety programs. In 2016, a large-scale blowout of self-made variety art on the Internet, the performance of live variety art is not vulgar, which proves the success of the combination of live variety art. While the market scale of the whole webcast is growing rapidly, the webcast market is also full of all kinds of chaos. This paper summarizes and analyzes the current development of live broadcasting industry and the current situation and problems of live broadcast network variety arts, and tries to make the industry and ordinary audience have a more sober and comprehensive understanding of the network broadcast variety arts. It provides the basis for the production of webcast variety show, the defects of the program and the controversy of the development prospect. In this paper, the author analyzes the current situation and concrete cases of the competition of live network variety arts in our country, discusses the existing problems, discusses the profit model and analyzes the structure of users. Live-broadcast variety show production and healthy development has a certain enlightening significance.
【學(xué)位授予單位】：南昌大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：G222

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本文編號(hào)：2193548