【摘要】：[目的/意義]輿論引導(dǎo)是媒體宣傳工作的重要組成部分,但在復(fù)雜的網(wǎng)絡(luò)輿論環(huán)境中,以散亂自由信息為主的環(huán)境噪聲,往往會對輿論觀點的引導(dǎo)過程產(chǎn)生干擾。[方法/過程]為了揭示噪聲干擾下的網(wǎng)絡(luò)輿論觀點引導(dǎo)機理,首先對微博媒體和環(huán)境噪聲進行特征分析,并在此基礎(chǔ)上構(gòu)建噪聲干擾下的網(wǎng)絡(luò)輿論觀點引導(dǎo)模型,最后通過仿真實驗研究媒體引導(dǎo)、噪聲干擾以及二者協(xié)同作用對輿論觀點演化的影響差異。[結(jié)果/結(jié)論]實驗結(jié)果表明,媒體對輿論觀點演化的引導(dǎo)過程有顯著效果;噪聲不僅會干擾節(jié)點間的觀點交互,還會影響媒體對輿論的引導(dǎo)過程,弱化媒體引導(dǎo)作用。
[Abstract]:[purpose / significance] Public opinion guidance is an important part of media propaganda work, but in the complex network public opinion environment, the environmental noise, which is dominated by scattered and free information, often interferes with the guiding process of public opinion. [method / process] in order to reveal the mechanism of network opinion guidance under noise interference, the characteristics of Weibo media and environmental noise are analyzed firstly, and then the network opinion guidance model under noise interference is constructed. Finally, the influence of media guidance, noise interference and their synergism on the evolution of public opinion is studied through simulation experiments. [results / conclusion] the experimental results show that the media has a remarkable effect on the evolution of public opinion, and that noise not only interferes with the interaction of opinions between nodes, but also affects the process of media guiding public opinion and weakens the role of media guidance.
【作者單位】： 哈爾濱工業(yè)大學(xué)人文社科與法學(xué)學(xué)院;南京郵電大學(xué)管理學(xué)院;
【基金】：國家自然科學(xué)基金項目“互聯(lián)網(wǎng)輿情演化中群體行為協(xié)同演進模型研究”(編號:71271120)研究成果之一
【分類號】：G206

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