本文選題：網(wǎng)絡(luò)慈善事件 + 分析框架��； 參考：《情報(bào)雜志》2017年08期

【摘要】：[目的/意義]網(wǎng)民參與慈善引發(fā)的網(wǎng)絡(luò)慈善熱點(diǎn)事件日益增多,社會影響廣泛。理解網(wǎng)絡(luò)慈善行為及慈善事件傳播的邏輯,亟需構(gòu)建分析框架探尋網(wǎng)絡(luò)慈善事件傳播的機(jī)理。[方法/過程]考量網(wǎng)絡(luò)慈善事件的現(xiàn)實(shí)影響因素,通過梳理慈善動(dòng)機(jī)、網(wǎng)絡(luò)傳播和集體行動(dòng)等方面研究,可知"情感動(dòng)員""集體演出"和"意義構(gòu)建"三要素可構(gòu)成解釋網(wǎng)絡(luò)慈善事件傳播的框架。[結(jié)果/結(jié)論]通過對"羅一笑"刷屏事件的分析與解構(gòu),可知這三要素之間的互相影響是引發(fā)和傳播網(wǎng)絡(luò)慈善熱點(diǎn)事件的關(guān)鍵,而在誘導(dǎo)分享的催化作用下,可加速網(wǎng)絡(luò)慈善事件爆發(fā)性傳播。
[Abstract]:Objective / meaning: the online philanthropy caused by netizens' participation in charity is increasing day by day, and the social impact is extensive. In order to understand the logic of network philanthropy and the spread of charitable events, it is urgent to construct an analytical framework to explore the mechanism of network philanthropy communication. [methods / process] considering the realistic factors that influence the online philanthropy, by combing the philanthropic motivation, network communication and collective action, etc., It can be concluded that "emotional mobilization" and "collective performance" and "meaning construction" constitute the framework to explain the spread of network charitable events. [results / conclusion] based on the analysis and deconstruction of the "Luo Yixiao" scrubbing event, we can see that the interaction between these three elements is the key to initiate and spread the network charity hot spot events, and under the catalysis of inducing and sharing, Can accelerate the outbreak of network philanthropy transmission.
【作者單位】： 中國政法大學(xué)政治與公共管理學(xué)院;
【基金】：2014年度全國社會科學(xué)基金一般項(xiàng)目“網(wǎng)絡(luò)傳播條件下維護(hù)主流意識形態(tài)安全研究”(編號:14BDJ058)
【分類號】：G206

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