本文選題：大數(shù)據(jù) + 財經(jīng)新聞可視化��； 參考：《江西財經(jīng)大學》2017年碩士論文

【摘要】：大數(shù)據(jù)時代,每個人都不可避免地身處信息洪流當中,數(shù)據(jù)在新聞生產(chǎn)過程中成為新寵,不但繁雜多樣而且日益重要,在財經(jīng)新聞中,尤其如此。財經(jīng)新聞無論在國家發(fā)展還是在人民日常生活中日益扮演著重要的角色,但是財經(jīng)新聞是專業(yè)新聞,不但專業(yè)性強而且數(shù)據(jù)繁雜、多樣。廣大民眾接觸財經(jīng)新聞,往往會遇到財經(jīng)知識與抽象數(shù)據(jù)這兩大攔路虎。一直以來,通俗、簡潔、直觀都是財經(jīng)新聞傳播需要解決而未能很好解決的問題。在大數(shù)據(jù)時代,隨著數(shù)據(jù)的愈加繁復多樣,這一問題更為凸顯。而借助于大數(shù)據(jù)與圖形圖像技術(shù)的可視化技術(shù),在一定程度上可以有效地解決財經(jīng)新聞傳播的數(shù)據(jù)性、簡潔性、高效性等特點的要求。財經(jīng)新聞可視化的傳播不僅有著理論基礎,比如視覺理論,也有技術(shù)基礎,包括大數(shù)據(jù)及其挖掘技術(shù)、圖形圖像技術(shù)。而伴隨著數(shù)據(jù)和信息量的海量增長,信息的碎片化、垃圾信息充斥的問題也越來越嚴重,要想在眾多的信息當中找出最有價值的信息并且有效地傳遞給受眾,數(shù)據(jù)挖掘與處理、數(shù)據(jù)信息的可視化傳播成為一種現(xiàn)實需求。再者,隨著人們參與經(jīng)濟活動頻率的提高,在與經(jīng)濟活動有關(guān)的信息呈現(xiàn)海量增長的態(tài)勢下,受眾對財經(jīng)新聞報道也提出了新的要求:在充滿數(shù)據(jù)、信息含量大、專業(yè)性強的財經(jīng)新聞中提高閱讀效率。這些是財經(jīng)新聞可視化傳播的現(xiàn)實要求�！缎l(wèi)報》是財經(jīng)新聞可視化的先驅(qū),其在數(shù)據(jù)挖掘與處理、可視化實踐等方面,為財經(jīng)新聞可視化發(fā)展提供了豐富經(jīng)驗與積極借鑒,其探索的可視化方式,為財經(jīng)新聞可視化發(fā)展提供了基礎條件、開創(chuàng)了現(xiàn)實路徑。從《衛(wèi)報》的可視化實踐探索與傳媒發(fā)展現(xiàn)狀的綜合分析來看,當前財經(jīng)新聞可視化發(fā)展面臨著“專業(yè)人才緊缺、侵犯隱私與涉密、數(shù)據(jù)壟斷、制作周期長影響新聞時效”等方面的問題。要有效解決這些問題,我們需要從加強專業(yè)人才培養(yǎng)、從法律道德與技術(shù)層面著手保護隱私與機密、促進開放拓展數(shù)據(jù)采集渠道、提高制作效率等方面著手努力。
[Abstract]:In the era of big data, everyone is inevitably in the information flow. Data is a new favorite in the process of news production. It is not only complex and increasingly important, especially in the financial news. Financial news is playing an important role in the development of the country or in the daily life of the people, but the financial news is special. Business news is not only professional but also complicated and diverse. The general public has two barriers to financial and economic knowledge and abstract data. All the time, popular, concise, and intuitive are the questions that the financial news dissemination needs to be solved. In the big data age, with the more complex and multiplex of the data, With the help of the visualization technology of large data and graphic image technology, it can effectively solve the characteristics of the data, simplicity and efficiency of financial news dissemination. The communication of financial news visualization not only has the theoretical basis, such as the visual theory, but also the technical basis, including the large number. According to its mining technology, graphics and image technology, with the mass growth of data and information, the fragmentation of information and the problem of garbage information are becoming more and more serious. In order to find the most valuable information in a large number of information and transmit it to the audience effectively, data mining and processing, the visual communication of data information becomes In addition, with the increasing frequency of people's participation in economic activities, in the situation of massive growth in information related to economic activities, the audience has also raised new requirements for financial news reports: improving the efficiency of reading in the financial news full of data, information content and professionalism. These are the visualization of financial news. The "Guardian" is the pioneer of the visualization of financial news. It has provided rich experience and positive reference for the visual development of financial news in the aspects of data mining and processing and visual practice. The visualization method of its exploration provides the basic conditions for the visual development of financial news and creates a realistic path. In view of the comprehensive analysis of the current situation of visual practice and media development and the current situation of media development, the current development of financial news visualization is faced with the problems of "the shortage of professional talents, the invasion of privacy and the secret, the monopoly of data, the long influence of the time of the production of news". To solve these questions effectively, we need to strengthen the training of professional talents from the law. At the moral and technical level, efforts are being made to protect privacy and confidentiality, to promote open access to data collection channels, and to improve production efficiency.
【學位授予單位】：江西財經(jīng)大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：G210.7

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本文編號：1996323