本文選題：數(shù)據(jù)新聞 + 新媒體�。� 參考：《北京外國(guó)語(yǔ)大學(xué)》2017年碩士論文

【摘要】：當(dāng)今世界,大數(shù)據(jù)時(shí)代的到來(lái)給包括新聞傳播業(yè)在內(nèi)的各行各業(yè)都帶來(lái)了巨大的改變。數(shù)據(jù)新聞這種以數(shù)據(jù)為核心的新聞報(bào)道應(yīng)運(yùn)而生,并逐漸成為未來(lái)新聞發(fā)展的方向之一。而新媒體平臺(tái)傳播方式多樣、互動(dòng)性強(qiáng)等特點(diǎn)又為數(shù)據(jù)新聞的發(fā)展提供了更廣闊的空間。在這樣的大背景中,傳統(tǒng)媒體如何應(yīng)對(duì)新媒體環(huán)境下數(shù)據(jù)新聞帶來(lái)的機(jī)遇與挑戰(zhàn),成為影響其更好地發(fā)展的重要因素。這幾年隨著數(shù)據(jù)新聞迅速發(fā)展,相關(guān)的研究也如雨后春筍般崛起。然而,這些研究同質(zhì)性較高,且存在盲點(diǎn)。目前還很少有論文從傳統(tǒng)媒體如何在其新媒體平臺(tái)發(fā)展數(shù)據(jù)新聞這個(gè)角度出發(fā)進(jìn)行研究的。因此,本文以《新京報(bào)》"圖個(gè)明白"欄目為研究案例,選擇了欄目中2015年1月1日至2016年10月31日的數(shù)據(jù)新聞進(jìn)行分析,旨在呈現(xiàn)該報(bào)在其新媒體平臺(tái)數(shù)據(jù)新聞生產(chǎn)的現(xiàn)狀,從而為該報(bào)及相關(guān)傳統(tǒng)媒體更好地發(fā)展數(shù)據(jù)新聞提供借鑒參考�；跀�(shù)據(jù)新聞生產(chǎn)模型、框架理論、視覺(jué)傳播理論和雙重編碼理論,本文主要采用了內(nèi)容分析和深度訪談的方法來(lái)分析《新京報(bào)》在其新媒體平臺(tái)數(shù)據(jù)新聞的生產(chǎn)現(xiàn)狀。本文通過(guò)對(duì)"圖個(gè)明白"欄目436篇數(shù)據(jù)新聞樣本從制作準(zhǔn)備環(huán)節(jié)、具體內(nèi)容選擇以及可視化呈現(xiàn)特點(diǎn)三個(gè)方面出發(fā)進(jìn)行內(nèi)容分析,并對(duì)欄目的主要負(fù)責(zé)人就欄目的生產(chǎn)流程、團(tuán)隊(duì)構(gòu)成、數(shù)據(jù)獲取、話題選擇及呈現(xiàn)方式等進(jìn)行深度訪談后發(fā)現(xiàn),該報(bào)在新媒體平臺(tái)的數(shù)據(jù)新聞生產(chǎn)過(guò)程中呈現(xiàn)出四大進(jìn)步性:結(jié)合傳統(tǒng)媒體和新媒體的優(yōu)勢(shì)積極進(jìn)行數(shù)據(jù)新聞生產(chǎn)、注重選題實(shí)效和多元性并且新聞貼近普通民眾、力求用數(shù)據(jù)塑造客觀報(bào)道、運(yùn)用多種視覺(jué)元素讓報(bào)道活起來(lái)。但是,在存在優(yōu)點(diǎn)的同時(shí),該報(bào)在人員組成、技術(shù)水平、數(shù)據(jù)來(lái)源以及數(shù)據(jù)價(jià)值挖掘等方面仍存在較大的提升空間。從結(jié)構(gòu)上而言,本文共分為六個(gè)部分。第一部分引言著重說(shuō)明了該研究的背景、研究目的和研究意義,并簡(jiǎn)單介紹了研究對(duì)象《新京報(bào)》"圖個(gè)明白"欄目。第二部分文獻(xiàn)綜述主要從概念梳理、研究回顧和理論框架三個(gè)方面展開(kāi),為后續(xù)研究奠定了理論基礎(chǔ)。該部分對(duì)數(shù)據(jù)新聞和新媒體平臺(tái)兩個(gè)概念進(jìn)行了較為詳細(xì)全面的梳理,并對(duì)國(guó)內(nèi)外與數(shù)據(jù)新聞相關(guān)的研究進(jìn)行了回顧和總結(jié)。理論框架部分則著重整理了數(shù)據(jù)新聞生產(chǎn)模型、框架理論、視覺(jué)傳播理論和雙重編碼理論。第三部分研究方法主要介紹了本文使用的個(gè)案分析法、內(nèi)容分析法和深度訪談法,并涉及了內(nèi)容編碼的信度檢驗(yàn)問(wèn)題,旨在為本研究提供正確的方法指導(dǎo)。第四部分至第六部分為研究發(fā)現(xiàn)、分析與結(jié)論部分,其內(nèi)容存在一定的遞進(jìn)關(guān)系。第四部分從內(nèi)容分析和深度訪談兩個(gè)大角度呈現(xiàn)了研究發(fā)現(xiàn)。第五部分則在研究發(fā)現(xiàn)的基礎(chǔ)上,對(duì)《新京報(bào)》新媒體平臺(tái)的數(shù)據(jù)新聞生產(chǎn)實(shí)踐中呈現(xiàn)出的優(yōu)缺點(diǎn)進(jìn)行了歸納總結(jié)并提出了發(fā)展展望。而第六部分從更為宏觀的層面對(duì)研究結(jié)果進(jìn)行了解讀與闡釋。
[Abstract]:In today's world, the arrival of the era of big data has brought great changes to all walks of life, including the news and communication industry. The data news, which is the core of the news, has emerged as the times require, and has gradually become one of the direction of the future news development. The diversity of the new media platform and the strong interaction of the new media platform are the data news. In this context, how the traditional media should deal with the opportunities and challenges of the data news in the new media environment has become an important factor affecting its better development. With the rapid development of the data news in recent years, the related research has sprung up like bamboo shoots after the rain. However, these studies are homogeneity. At present, there are few papers on how to develop data news from the traditional media on its new media platform. Therefore, this article takes the "new Beijing newspaper > figure understanding" column as the research case, and selects the data news from January 1, 2015 to October 31, 2016 in the column. Based on the data news production model, the frame theory, the visual communication theory and the double coding theory, the paper mainly uses the method of internal volume analysis and deep interview to analyze the new Beijing newspaper. Based on the production status of the data news on the new media platform, this paper analyzes the content of 436 data news samples from the three aspects of the production preparation, the selection of the specific content and the visual presentation characteristics, and the main head of the column on the column production process, team composition, data acquisition, and topic. After in-depth interviews with the selection and presentation, the paper finds that the newspaper presents four great progressiveness in the process of data news production in the new media platform: combining the advantages of traditional media and new media actively to produce data news production, focusing on the effectiveness and diversity of the topic, and the news is close to the common people, and strives to use data to shape objective reports, A variety of visual elements are used to make reports alive. However, in the presence of advantages, the newspaper still has a larger room for promotion in terms of personnel composition, technical level, data sources and data value mining. In structure, this paper is divided into six parts. The first part of the paper focuses on the background of the study, the purpose of the study and the purpose of the study. The second part of the literature review mainly from the concept of combing, research review and the theoretical framework of three aspects to lay a theoretical foundation for the follow-up research. This part of the data news and the new media flat two concepts have been more detailed and comprehensive. The research on the data news related at home and abroad is reviewed and summarized. The theoretical framework focuses on the data news production model, the framework theory, the visual communication theory and the double coding theory. The third part of the research method mainly introduces the case analysis method, the content analysis method and the depth interview method used in this paper. The reliability test of content coding is designed to provide the correct method guidance for this study. The fourth part to the sixth part is the research discovery, the analysis and the conclusion part, the content has a certain progressive relationship. The fourth part presents the research findings from two aspects of content analysis and in-depth interview. The fifth part is the basis for the study of the discovery. At the same time, the advantages and disadvantages of the data news production practice in the new Beijing newspaper > new media platform are summarized and the development prospect is put forward. The sixth part interprets and interprets the research results from the more macro level.
【學(xué)位授予單位】：北京外國(guó)語(yǔ)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類(lèi)號(hào)】：G210.7

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本文編號(hào)：1995377