本文選題：公益微信平臺 + 教育�。� 參考：《新聞傳播》2017年03期

【摘要】：通過一年多的探索,黑龍江日報(bào)報(bào)業(yè)集團(tuán)《生活報(bào)》公益微信平臺"生活報(bào)教育頻道",通過發(fā)布原創(chuàng)學(xué)校教育動(dòng)態(tài)、高端校長訪談、中小學(xué)生作文、身邊好教師等專欄信息,贏得了學(xué)校和社會(huì)的廣泛認(rèn)可,對于承攬《生活報(bào)》教育廣告起到助推作用,實(shí)現(xiàn)了真正意義上的廣告增量。
[Abstract]:Through more than a year of exploration, Heilongjiang Daily newspaper Group, "Life News Education Channel," a public welfare WeChat platform, has published columns on the trends of original school education, interviews with high-end principals, compositions of primary and middle school students, and good teachers around. It has won the wide recognition of school and society, played a role in promoting and realizing the real increment of the advertisement in the sense of "living newspaper".
【作者單位】： 黑龍江日報(bào)報(bào)業(yè)集團(tuán);
【分類號】：G219.2
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本文編號：1969209