本文選題：媒體融合 + 廣播電臺(tái)文化活動(dòng)　； 參考：《東北師范大學(xué)》2017年碩士論文

【摘要】：今天,全球互聯(lián)網(wǎng)技術(shù)已取得飛速發(fā)展,互聯(lián)網(wǎng)深刻影響著人們的生活,尤其在傳媒領(lǐng)域更是產(chǎn)生致變效應(yīng),媒體融合的時(shí)代浪潮洶涌襲來。廣播電臺(tái)作為國家媒體,除了要在媒體融合中尋求自身可持續(xù)發(fā)展的方法,還擔(dān)負(fù)著傳播優(yōu)秀文化的責(zé)任和使命,而媒體融合恰好為文化傳播的內(nèi)容增添了更多活力,同時(shí)也為傳播文化和創(chuàng)新文化設(shè)置了各種融合的新渠道。與廣播電臺(tái)文化活動(dòng)傳統(tǒng)的內(nèi)容生產(chǎn)、傳播方式等方面結(jié)合,生產(chǎn)體驗(yàn)感,互動(dòng)更直接的全媒體產(chǎn)品之路成為首選。本文通過研究媒體融合背景下廣播電臺(tái)文化活動(dòng)模式,探究在文化活動(dòng)傳播中出現(xiàn)的問題,分析其原因并試圖尋求一種更具創(chuàng)新性的可操作化生產(chǎn)模式,使文化活動(dòng)有效傳播,廣播電臺(tái)可持續(xù)發(fā)展。本文通過文獻(xiàn)研究法與行動(dòng)研究法,將文化活動(dòng)模式的理論研究與工作實(shí)踐相結(jié)合。首先,通過文獻(xiàn)梳理、分析得出一個(gè)理論上可行的文化活動(dòng)生產(chǎn)模式,即由象征性互動(dòng)理論與四要素模式有機(jī)結(jié)合的模式。其次,以吉林人民廣播電臺(tái)文化活動(dòng)為切入點(diǎn),將其品牌文化活動(dòng)“吉林校園好聲音”作為行動(dòng)研究對(duì)象,分析其在媒體融合背景下文化活動(dòng)生產(chǎn)中出現(xiàn)的問題,并根據(jù)提出的模式設(shè)計(jì)行動(dòng)執(zhí)行方案,以此印證模式的可行性。經(jīng)過兩次實(shí)踐論證,不斷完善模式的設(shè)計(jì)。最后,歸納總結(jié)出一個(gè)科學(xué)有效的理論模式——雙提升互動(dòng)模式,該模式能夠提升廣播電臺(tái)文化活動(dòng)的傳播效果,同時(shí)為我國廣播電臺(tái)長足發(fā)展提供有益的思路。
[Abstract]:Today, the global Internet technology has made rapid development, the Internet has a profound impact on people's lives, especially in the field of media is causing change, the media integration of the era of surging waves. As the national media, radio stations, in addition to seeking their own sustainable development methods in media integration, are also charged with the responsibility and mission of disseminating excellent culture, and media integration has added more vitality to the content of cultural communication. At the same time for the dissemination of culture and innovative culture set up a variety of new channels of integration. Combining with the traditional content production and dissemination mode of radio cultural activities, the way of production experience, interaction and more direct interaction of all media products becomes the first choice. By studying the mode of radio station's cultural activities under the background of media integration, this paper probes into the problems in the communication of cultural activities, analyzes its causes and tries to seek a more innovative mode of operable production to make the cultural activities spread effectively. Radio station sustainable development. This paper combines the theoretical research of cultural activity with the practice of work through the methods of literature research and action research. First of all, by combing the literature, a theoretically feasible production model of cultural activities is obtained, that is, the model of organic combination of symbolic interaction theory and four-element model. Secondly, take the cultural activities of Jilin people's Radio Station as the breakthrough point, take the brand cultural activity "Jilin Campus good Voice" as the action research object, analyze its problems in the production of cultural activities under the background of media integration. And according to the proposed pattern design action implementation plan to verify the feasibility of the model. After two practical arguments, the design of the model has been improved. Finally, a scientific and effective theoretical model, dual promotion interaction model, is concluded, which can improve the communication effect of radio station's cultural activities, and at the same time provide beneficial ideas for the rapid development of Chinese radio station.
【學(xué)位授予單位】：東北師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：G229.24

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本文編號(hào)：1965618