本文選題：移動社交網(wǎng)絡(luò) + 網(wǎng)絡(luò)謠言��； 參考：《江西財(cái)經(jīng)大學(xué)》2017年碩士論文

【摘要】：謠言嚴(yán)重?cái)_亂我們?nèi)粘Ｉ钪刃?也給國家政府管控帶來巨大難題。尤其是近年來,我國手機(jī)網(wǎng)民規(guī)模呈直線式增長,網(wǎng)絡(luò)用戶愈發(fā)青睞于微信等移動社交網(wǎng)絡(luò)來通信或者獲取網(wǎng)絡(luò)新聞等,致使移動社交網(wǎng)絡(luò)謠言傳播頗為廣泛,移動社交網(wǎng)絡(luò)謠言治理面臨巨大壓力。網(wǎng)絡(luò)謠言給國家和社會帶來巨大影響�？茖W(xué)地調(diào)控移動社交網(wǎng)絡(luò)謠言的傳播,減小網(wǎng)絡(luò)謠言負(fù)面影響,防范可能的謠言危機(jī),為政府信息管理工作提供必要幫助。從而有效地引導(dǎo)和治理網(wǎng)絡(luò)輿情,及時發(fā)現(xiàn)和治理基于移動社交網(wǎng)絡(luò)的群體性、突發(fā)性等輿情事件,保障社會和諧發(fā)展。網(wǎng)絡(luò)謠言在移動社交網(wǎng)絡(luò)傳播過程中表現(xiàn)出復(fù)雜性、非線性等特征。因此,本文首先在定性地介紹了網(wǎng)絡(luò)謠言熱度概念基礎(chǔ)之上,采用系統(tǒng)動力學(xué)的方法,通過整合網(wǎng)民子系統(tǒng)、事件子系統(tǒng)、平臺子系統(tǒng)和政府作用子系統(tǒng),從而構(gòu)建出移動社交網(wǎng)絡(luò)謠言的系統(tǒng)動力學(xué)模型。并以“搶孩子”網(wǎng)絡(luò)謠言事件為例,利用仿真軟件VENSIM-PL對其該模型進(jìn)行仿真,并驗(yàn)證模型的有效性。繼而,從網(wǎng)民、事件本身、移動社交平臺和政府作用角度對網(wǎng)絡(luò)謠言熱度進(jìn)行靈敏度分析,以網(wǎng)絡(luò)謠言熱度為聚焦點(diǎn),探究出各個影響因素在移動社交網(wǎng)絡(luò)環(huán)境下,對網(wǎng)絡(luò)謠言熱度的量化影響大小。模型仿真結(jié)果表明,網(wǎng)民獵奇心理、事件傳播的渠道、移動社交平臺的內(nèi)容審核不過關(guān)和政府的響應(yīng)速度對網(wǎng)絡(luò)謠言影響更大。接著,結(jié)合仿真分析結(jié)果,為降低謠言熱度,在網(wǎng)民、事件本身、移動社交平臺和政府作用層次分別提出了管理對策建議。最后,對全文進(jìn)行總結(jié)回顧和針對現(xiàn)有研究的一些不足之處進(jìn)行展望與改進(jìn)。本文采用系統(tǒng)動力學(xué)的方法,模擬謠言在移動社交網(wǎng)絡(luò)環(huán)境下熱度值變化,探究了相關(guān)因素作用的大小,從而為政府信息管理部門治理網(wǎng)絡(luò)謠言,應(yīng)對謠言危機(jī)提供了一條可借鑒的思路。
[Abstract]:Rumors have seriously disrupted our daily life order and brought huge problems to the control and control of the national government. In recent years, the scale of mobile Internet users in our country has been increasing linearly, and the Internet users are becoming more and more popular with WeChat and other mobile social networks to communicate or obtain network news, which makes the mobile social network rumor widely spread, mobile society. Network rumor management is facing great pressure. Network rumors have great impact on the state and society. It can scientifically control the spread of rumor in mobile social networks, reduce the negative impact of Internet rumors, prevent possible rumor crisis, and provide necessary help for government information management. Therefore, it can effectively guide and control network public opinion and discover timely. And harnessing the mass and unexpected public opinion events based on the mobile social network to ensure the harmonious development of the society. The network rumors are characterized by complexity and nonlinearity during the communication process of the mobile social network. The system dynamics model of the mobile social network rumor is constructed with the Internet user subsystem, the event subsystem, the platform subsystem and the government function subsystem, and the simulation software VENSIM-PL is used to simulate the model, and the validity of the model is verified. Then, from the netizen and the event itself, The sensitivity analysis of the network rumor heat is carried out by the mobile social platform and the government role, with the focus on the network rumor heat, and the quantitative influence of the influence factors on the network rumor heat is explored in the mobile social network environment. The model simulation results show that the network people hunt for strange psychology, the channel of the event spread, and the mobile social peace. In order to reduce the heat of the rumor, the management countermeasures and suggestions are put forward to reduce the heat of the rumor, the netizen, the event itself, the mobile social platform and the level of government function. Finally, a review of the whole text and some shortcomings of the existing research are made. This paper uses the method of system dynamics to simulate the change of the heat value of rumor in the mobile social network environment, and explores the role of the related factors, thus providing a reference for government information management department to govern the network rumor and deal with the rumor crisis.
【學(xué)位授予單位】：江西財(cái)經(jīng)大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：G206

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本文編號：1965000