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《歡樂中國(guó)人》的創(chuàng)新模式和節(jié)目推廣路徑

發(fā)布時(shí)間:2018-05-27 00:39

  本文選題:《歡樂中國(guó)人》 + 普通人真人秀; 參考:《中國(guó)廣播電視學(xué)刊》2017年07期


【摘要】:真人秀節(jié)目在我國(guó)發(fā)展已有十余年,同質(zhì)化問題較為突出,亟需創(chuàng)新。央視《歡樂中國(guó)人》在真人秀創(chuàng)作模式上進(jìn)行了新的嘗試。在主題設(shè)計(jì)上,通過典型的家庭故事,彰顯家庭、家教、家風(fēng);在節(jié)目人員安排上,明星和普通人搭配,有利于吸引眼球;在節(jié)目選題上,打破了傳統(tǒng)真人秀節(jié)目的常規(guī),不斷深入日常生活的各個(gè)領(lǐng)域!稓g樂中國(guó)人》作為綜藝節(jié)目,借鑒了新聞的客觀表現(xiàn)手法,并通過新聞話題引起關(guān)注。在節(jié)目推廣方面,傳統(tǒng)媒體和新媒體聯(lián)動(dòng),立體化地打造節(jié)目品牌。
[Abstract]:Reality TV programs have been developing for more than ten years in China. CCTV Joy Chinese has made a new attempt on the creation mode of reality TV show. In terms of theme design, through typical family stories, the family, family education, and family style are highlighted; in the arrangement of program personnel, the stars and ordinary people are matched to attract attention; in the selection of topics, the routine of traditional reality shows has been broken. "Happy Chinese", as a variety show, draws attention from the objective expression of news and draws attention through news topics. In the program promotion, traditional media and new media linkage, three-dimensional program brand.
【作者單位】: 西南政法大學(xué)新聞傳播學(xué)院;
【分類號(hào)】:G222
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本文編號(hào):1939661

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