本文選題：電視誦讀 + 文字性口語　； 參考：《現(xiàn)代傳播(中國傳媒大學(xué)學(xué)報)》2017年07期

【摘要】："訴諸情感""情感傳播"歷來是電視人文節(jié)目的傳播特質(zhì),但在積極情感日漸消弭的"后情感社會",情感傳播效力走低。近來電視誦讀類節(jié)目的情感類型學(xué)開始清晰,從過去單向度的"抒情傳統(tǒng)"轉(zhuǎn)向場景化的"敘事傳統(tǒng)",以"文字性口語"抵達"情感共同體"的范式重構(gòu)。剖析電視誦讀節(jié)目的情感運作、致效機制與情感限度,是對電視美育是何、為何以及何為的傳播再思考。同時,廣播電視"次生口語文化"這一方法論的實踐與研究有待進一步深入。
[Abstract]:"appealing to emotion" and "emotional communication" have always been the characteristics of TV humanistic programs, but in the "post-emotional society" where positive emotions are gradually eliminated, the effect of emotional communication is low. Recently, the affective typology of TV reading programs has become clear, from the former unidirectional "lyric tradition" to the "narrative tradition", and to the paradigm of "written oral language" to "emotional community". The analysis of the emotional operation, the mechanism of effect and the limit of emotion of TV reading programs is a rethinking of what aesthetic education is, why and what it is. At the same time, the practice and research of the methodology of radio and television "secondary spoken language culture" need to be further studied.
【作者單位】： 吉首大學(xué)文學(xué)與新聞傳播學(xué)院;
【基金】：教育部重大課題攻關(guān)項目“大眾傳媒在文化建設(shè)中的功能和作用機制研究”(項目編號:12JD020) 國家社科基金項目“中國禮文化傳播與認同建構(gòu)研究”(項目編號:16BXW044) 湖南社科基金“電視節(jié)慶儀式化傳播中的認同問題研究”(項目編號:14YBA314)的研究成果
【分類號】：G222
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本文編號：1936179