移動(dòng)付費(fèi)時(shí)代的內(nèi)容消費(fèi)與生產(chǎn)趨勢(shì)
發(fā)布時(shí)間:2018-05-25 17:58
本文選題:白熱化競(jìng)爭(zhēng) + 生產(chǎn)趨勢(shì) ; 參考:《青年記者》2017年21期
【摘要】:正傳統(tǒng)媒體的品牌優(yōu)勢(shì)和專(zhuān)業(yè)優(yōu)勢(shì)完全契合新一輪內(nèi)容付費(fèi)盈利模式中的內(nèi)容生產(chǎn)特點(diǎn),和付費(fèi)內(nèi)容基因具有相當(dāng)高的匹配度。移動(dòng)傳播技術(shù)的成熟使互聯(lián)網(wǎng)內(nèi)容的生產(chǎn)和消費(fèi)模式持續(xù)發(fā)生變化,先是直播平臺(tái)成熟引發(fā)的行業(yè)內(nèi)白熱化競(jìng)爭(zhēng)和社會(huì)話題熱度飆升,再是內(nèi)容付費(fèi)嶄露頭角,并逐步呈現(xiàn)出愈演愈烈的態(tài)勢(shì),付費(fèi)模式從內(nèi)容生產(chǎn)格局的邊緣位置向中心
[Abstract]:The brand advantages and professional advantages of traditional media are fully in line with the characteristics of content production in the new pay-for-profit model, and have a high matching degree with the paid content gene. The maturity of mobile communication technology has continuously changed the production and consumption patterns of Internet content. First, the popularity of competition and social topics in the industry caused by the maturity of the live broadcast platform has soared, and then the content payment has come to the fore. And gradually showing a growing trend, the payment model from the edge of the content production pattern to the cente
【作者單位】: 中國(guó)傳媒大學(xué)傳播研究院;
【分類(lèi)號(hào)】:G206
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相關(guān)期刊論文 前1條
1 李莎;;白熱化競(jìng)爭(zhēng)中省級(jí)衛(wèi)視的突圍之道[J];新聞世界;2013年06期
,本文編號(hào):1934143
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