本文選題：《人民日報》 + 體育科技��； 參考：《北京體育大學(xué)》2016年碩士論文

【摘要】：體育科技不管是在競技體育還是在學(xué)校體育、群眾體育中,都有著十分重要的作用。體育科技報道更是傳播體育科技信息的有效手段�！度嗣袢請蟆纷鳛橹泄仓醒霗C關(guān)報,在我國甚至在世界上都有一定的影響力和權(quán)威性�！度嗣袢請蟆返捏w育科技報道不僅能夠傳播我國體育科技信息,還會影響人們對體育科技的認(rèn)知。本文運用文獻(xiàn)資料法、內(nèi)容分析法、專家訪談法,從歷史背景、報道數(shù)量、報道領(lǐng)域、報道主題四個維度,對改革開放以來《人民日報》的體育科技報道進(jìn)行了研究。研究表明,改革開放以來《人民日報》的體育科技報道可以劃分為四個階段：在萌芽階段(1978—1989),體育科技報道開始受到重視,但是數(shù)量較少,很多報道還是不夠科學(xué)；在發(fā)展階段(1990—1996),體育科技報道報道數(shù)量開始增多,科學(xué)性仍不高；在高峰階段(1997—2008),體育科技報道數(shù)量上達(dá)到頂峰,體育科技報道的科學(xué)性大大加強,《人民日報》的媒介功能也逐漸完善；在平穩(wěn)階段(2009—2014),體育科技報道報道數(shù)量回落,但在報道的科學(xué)性和創(chuàng)新性上,均有所提升。報道領(lǐng)域也呈現(xiàn)階段性變化：提高競技水平領(lǐng)域的科技報道比重不斷下降,增強國民體質(zhì)領(lǐng)域和促進(jìn)體育產(chǎn)業(yè)發(fā)展領(lǐng)域的報道則不斷上升。在不同階段,四個領(lǐng)域的報道主題、報道重點、報道科學(xué)性等方面也出現(xiàn)階段性的變化。改革開放以來,《人民日報》體育科技報道在體育科技政策的傳播、體育科技信息推廣、體育科技熱點的推廣等方面起到了一定的作用,但也存在數(shù)量較少,報道滯后、缺乏整體規(guī)劃,報道不科學(xué)問題和媒介功能缺失等問題。造成這些問題的主要原因是新聞工作者科學(xué)素養(yǎng)不高、媒體對體育科技報道不夠重視、體育科研人員傳播主體話語缺失、我國體育科技水平的局限性。針對這些問題,《人民日報》可以采取定期開展體育科技報道的培訓(xùn)、讓更多專家話語介入、給體育科技報道安排固定版面等措施。
[Abstract]:Sports science and technology play a very important role in sports, school sports and mass sports. Sports science and technology reporting is an effective means of disseminating sports science and technology information. < People's Daily > as the organ of the CPC Central Committee, The sports science and technology report of < People's Daily > can not only spread the information of sports science and technology in our country, but also affect people's cognition of sports science and technology. Based on the methods of literature, content analysis and expert interview, this paper studies the sports science and technology reports of < People's Daily > since the reform and opening up from the four dimensions of historical background, number of reports, areas of reports and reporting themes. The research shows that the sports science and technology report of < People's Daily > can be divided into four stages since the reform and opening up: in the budding stage from 1978 to 1989, sports science and technology report began to be paid attention to, but the quantity is relatively small, many reports are still not scientific enough; In the stage of development from 1990 to 1996, the number of sports science and technology reports began to increase, but the scientific nature was still not high, and in the peak stage, the number of sports science and technology reports reached its peak in 1997-2008. The scientific nature of sports science report was greatly strengthened, and the media function of < People's Daily > was gradually improved, and in the steady stage, the number of sports science and technology reports dropped down, but the science and innovation of sports science and technology reports were improved. In the field of reporting, the proportion of science and technology reports in the field of competitive level has been decreasing, while that in the field of strengthening national physique and promoting the development of sports industry has been on the rise. In different stages, the four areas of the report theme, reporting focus, reporting scientific and other aspects have also undergone periodic changes. Since the reform and opening up, sports science and technology reports have played a certain role in sports science and technology policy dissemination, sports science and technology information promotion, sports science and technology hot spots, etc. Lack of overall planning, unscientific reporting and lack of media function and other issues. The main reasons for these problems are that the journalists' scientific literacy is not high, the media do not pay enough attention to the sports science and technology reports, the sports researchers' communication subject words are missing, and the sports science and technology level of our country is limited. In view of these problems, People's Daily can carry out regular training on sports science and technology report, let more experts' words intervene, arrange fixed layout for sports science and technology report, and so on.
【學(xué)位授予單位】：北京體育大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2016
【分類號】：G212;G80-05

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本文編號：1907991