本文選題：電視時(shí)事評(píng)論員 + 媒介功能　； 參考：《吉林大學(xué)》2016年碩士論文

【摘要】：新世紀(jì)以來(lái),伴隨著高新媒體技術(shù)和社交媒體的迅猛發(fā)展,基于網(wǎng)絡(luò)技術(shù)的新媒體憑借其“在場(chǎng)”與迅捷的優(yōu)勢(shì)成為了絕大部分突發(fā)新聞的首播媒介。曾經(jīng)是傳統(tǒng)媒體中“第一現(xiàn)場(chǎng)”的電視媒介必須在“時(shí)效性”之外強(qiáng)化“報(bào)道深度”,以體現(xiàn)和保持其主流媒介的地位。另一方面,中國(guó)有著不同于西方的傳播體制,作為黨的“喉舌”的新聞媒體必須發(fā)揮“輿論引導(dǎo)”的功能。而信息環(huán)境的開(kāi)放、受眾民主意識(shí)的增強(qiáng),以及社會(huì)轉(zhuǎn)型帶來(lái)的價(jià)值觀的多元甚至沖突,也給傳統(tǒng)主流媒體的輿論引導(dǎo)提出了新的、更高的要求。在電視媒介的象征資本中,時(shí)事評(píng)論員將電視媒介特有的“口語(yǔ)傳播”運(yùn)用于深度報(bào)道與新聞評(píng)論,易于大眾理解、接受;同時(shí)其“人格化傳播”的方式和個(gè)人化品牌可以拉近與受眾的心理距離,增強(qiáng)受眾對(duì)其觀點(diǎn)的認(rèn)同,可以起到獨(dú)特的社會(huì)整合功能、發(fā)揮“隱性宣傳”的輿論引導(dǎo)功能。然而當(dāng)下我國(guó)電視時(shí)事評(píng)論員不論是數(shù)量、社會(huì)影響力,還是其社會(huì)功能與媒介功能的發(fā)揮,都存在明顯的不足與缺失。究其原因,有認(rèn)知方面的誤區(qū)——將評(píng)論員個(gè)人化、個(gè)性化、人格化傳播與新聞媒介“黨的喉舌”角色相對(duì)立;也有實(shí)踐策略的失當(dāng)——將本應(yīng)符合大眾傳播規(guī)律的輿論引導(dǎo)化約為簡(jiǎn)單粗暴的灌輸式“宣教”。本文旨在理清中國(guó)大陸特定的傳播體制和社會(huì)心理思潮下、新媒介生態(tài)的背景下電視時(shí)事評(píng)論員的核心功能——即輿論引導(dǎo)與社會(huì)整合功能,以及充分發(fā)揮電視時(shí)事評(píng)論員功能的傳播策略。本文共分為五部分,在緒論部分闡述了我國(guó)電視時(shí)事評(píng)論員研究背景與研究意義,并對(duì)研究方法和研究方向進(jìn)行了說(shuō)明;本文第一章是對(duì)中國(guó)電視時(shí)事評(píng)論員的概述:在“時(shí)事評(píng)論”、“時(shí)事評(píng)論員”概念界定的基礎(chǔ)上,從電視媒介的“口語(yǔ)傳播”和電視時(shí)事評(píng)論員的“人格化傳播”兩方面闡述了電視時(shí)事評(píng)論員的概念與特征;梳理了中國(guó)電視時(shí)事評(píng)論員的產(chǎn)生、發(fā)展、現(xiàn)狀與不足,并對(duì)中外電視時(shí)事評(píng)論員進(jìn)行了比較分析;概述了中國(guó)特有的傳播體制、當(dāng)下中國(guó)的社會(huì)心理結(jié)構(gòu)以及新媒介生態(tài)這些現(xiàn)實(shí)背景對(duì)中國(guó)電視時(shí)事評(píng)論員核心功能的建構(gòu)。本文第二章分析了中國(guó)電視時(shí)事評(píng)論員核心功能之一:輿論引導(dǎo)功能。并嘗試在我國(guó)特定的傳播體制和社會(huì)背景下,探討其輿論引導(dǎo)功能的發(fā)揮機(jī)制及優(yōu)化策略。在此基礎(chǔ)上,還對(duì)評(píng)論員輿論引導(dǎo)功能所面臨的限定進(jìn)行了思考分析。本文第三章以社會(huì)學(xué)、傳播學(xué)等理論為基礎(chǔ),探究了中國(guó)電視時(shí)事評(píng)論員的社會(huì)整合功能。對(duì)社會(huì)整合功能及評(píng)論員在其中發(fā)揮的角色給予定位的同時(shí),詳盡分析了電視評(píng)論員是如何利用自身優(yōu)勢(shì)和媒體角色發(fā)揮“下情上達(dá)”、以及運(yùn)用評(píng)論員與受眾的“心理紐帶”,增強(qiáng)受眾對(duì)主流價(jià)值觀的認(rèn)同進(jìn)而起到社會(huì)整合作用。本文第五部即第四章主要闡釋了在新媒介生態(tài)下電視時(shí)事評(píng)論員新的發(fā)展空間、概念“泛化”以及功能轉(zhuǎn)化。
[Abstract]:Since the new century, with the rapid development of high and new media technology and social media, the new media based on network technology has become the most popular medium of news for the vast majority of the news. It was once the "first scene" in traditional media. On the other hand, China has a different communication system from the West. As the "mouthpiece" of the party, the news media must play the role of "public opinion guidance", the opening of the information environment, the enhancement of the audience's democratic consciousness, and the pluralism and conflict of the values brought by the social transformation. In the symbolic capital of the television media, the current affairs commentators use the "oral communication" specific to the television media in depth reports and news reviews, which are easy to understand and accept. At the same time, the way of "personal communication" and the personalization brand can be drawn close and accepted. The psychological distance of the crowd, enhance the audience's recognition of their views, can play a unique social integration function and play the role of "recessive propaganda". However, there are obvious deficiencies and deficiencies in the current TV commentators, whether they are the quantity, social influence, social function and media power. There are cognitive misunderstandings - personalization, individualization and personalization of commentators, which are relative to the role of the media "the mouthpiece of the party", and the misconduct of practical strategies - guiding public opinion that should be consistent with the law of mass communication into a simple and rough instilled "propaganda". This article aims to clarify the specific transmission of China's mainland. Under the background of sowing system and social psychology, the core function of TV commentators under the background of new media ecology is the function of public opinion guidance and social integration, and the communication strategy of TV commentators' function fully. This paper is divided into five parts. In the introduction part, the research background and research of TV commentators in China are expounded. The first chapter of this article is an overview of Chinese TV commentators: on the basis of the definition of "current affairs commentator" and "current affairs commentator", the current review of TV media's "oral communication" and "personality transmission" of TV commentators are described in two aspects. The concept and characteristics of the staff, combing the emergence, development, current situation and deficiency of Chinese TV commentators, and making a comparative analysis of Chinese and foreign TV commentators, and summarizing the special communication system in China, the social psychological structure of China and the new media ecology and the core work of Chinese TV commentators. The second chapter of this article analyses one of the core functions of Chinese TV commentators: the function of public opinion guidance, and tries to explore the mechanism and optimization strategy of the guidance function of public opinion under the specific communication system and social background of China. On this basis, it also thinks about the limitation of the commentator's guiding function of public opinion. The third chapter, based on the theory of sociology and communication, explores the social integration function of Chinese TV commentators. At the same time, the author gives a detailed analysis of how TV commentators use their own advantages and media roles to make use of their own advantages and media roles at the same time. And using the "psychological bond" of the commentators and the audience to enhance the audience's recognition of the mainstream values and thus play the role of social integration. The fifth chapter and fourth chapters mainly explain the new development space for the TV commentators under the new media ecology, and the concept "generalization" and function transformation.

【學(xué)位授予單位】：吉林大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2016
【分類號(hào)】：G222

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