本文選題：新媒體 + 信息質(zhì)量��； 參考：《江蘇大學(xué)》2017年碩士論文

【摘要】：隨著信息技術(shù)的發(fā)展,互聯(lián)網(wǎng)、局域網(wǎng)、無線通訊網(wǎng)、衛(wèi)星等信息傳播渠道不斷豐富,媒體形式也在發(fā)生著顯而易見的轉(zhuǎn)變。新媒體是以網(wǎng)絡(luò)信息技術(shù)為動(dòng)力,以互聯(lián)網(wǎng)、局域網(wǎng)、無線通訊網(wǎng)、衛(wèi)星等為信息傳播渠道,以信息門戶網(wǎng)站、在線即時(shí)通訊、社交網(wǎng)站等為媒介形式,能夠不斷深化人與人之間的信息關(guān)系,且隨著網(wǎng)絡(luò)信息技術(shù)的進(jìn)步而不斷發(fā)展的信息傳播媒介。新媒體的開放性和互聯(lián)網(wǎng)的匿名性,雖然顯著提高了受眾的信息參與空間,但也加劇了信息風(fēng)險(xiǎn),新媒體信息質(zhì)量現(xiàn)狀堪憂。優(yōu)質(zhì)信息隨著新媒體不斷傳播的同時(shí),大量劣質(zhì)信息也隨著新媒體信息技術(shù)的東風(fēng)大行其道,新媒體信息質(zhì)量研究具有一定的現(xiàn)實(shí)意義與實(shí)踐價(jià)值。首先,本文明確了新媒體、新媒體信息和新媒體信息質(zhì)量的基本概念和特征,界定了新媒體信息質(zhì)量和傳統(tǒng)媒體信息質(zhì)量的區(qū)別,判定了優(yōu)質(zhì)信息與劣質(zhì)信息的內(nèi)涵。其次,本文通過認(rèn)知-情感理論,認(rèn)識(shí)信息受眾在新媒體信息質(zhì)量管理中扮演的重要角色;通過超Y理論,了解政府和新媒體平臺(tái)的管理模式對(duì)新媒體信息質(zhì)量的作用;通過“把關(guān)人”理論,明確了信息受眾、新媒體平臺(tái)和政府是新媒體信息的“把關(guān)人”;結(jié)合認(rèn)知-情感理論、超Y理論和“把關(guān)人”理論,把握環(huán)境氛圍對(duì)新媒體信息質(zhì)量的影響。第三,本文基于扎根理論,立足于248篇新媒體信息質(zhì)量相關(guān)的原始材料,采用Strauss的三步扎根理論編碼方法,逐步進(jìn)行開放性編碼,主軸編碼和選擇性編碼,尋找新媒體信息質(zhì)量的影響因素,并探索他們之間的影響路徑,構(gòu)建新媒體信息質(zhì)量的影響因素模型。第四,本文立足于扎根理論的研究結(jié)果,設(shè)計(jì)并發(fā)放問卷,通過回歸分析,中介效應(yīng)檢驗(yàn)和調(diào)節(jié)效應(yīng)檢驗(yàn)對(duì)初始模型進(jìn)行了簡單的定量分析。研究結(jié)果顯示,環(huán)境、管理力度和信息素養(yǎng)是新媒體信息質(zhì)量的影響因素,涵蓋了新媒體信息產(chǎn)生與傳播的方方面面,對(duì)新媒體信息質(zhì)量起著重要的作用。新媒體信息質(zhì)量影響因素之間的關(guān)系顯示,環(huán)境能夠?qū)π畔①|(zhì)量產(chǎn)生直接的積極影響,也能夠通過管理力度和信息素養(yǎng)對(duì)信息質(zhì)量產(chǎn)生間接影響;管理力度和信息素養(yǎng)對(duì)信息質(zhì)量具有顯著而直接的積極影響;當(dāng)政府和新媒體平臺(tái)管理力度增強(qiáng),信息素養(yǎng)對(duì)環(huán)境的依賴降低,而對(duì)信息質(zhì)量的促進(jìn)作用增強(qiáng)。最終,本文根據(jù)前文研究結(jié)論,分別從新媒體信息環(huán)境管理機(jī)制的建立健全、新媒體信息素養(yǎng)管理機(jī)制的建立健全和新媒體信息受眾信息素養(yǎng)的自主提高三方面提出建議。
[Abstract]:With the development of information technology, the Internet, local area network, wireless communication network, satellite and other information dissemination channels are constantly rich, media forms are also taking place obvious changes. The new media is driven by network information technology, with the Internet, local area network, wireless communication network, satellite and so on as the information dissemination channel, with the information portal website, on-line instant communication, social network and so on as the media form. The information media which can deepen the information relationship between people and develop continuously with the progress of network information technology. The openness of the new media and the anonymity of the Internet, although significantly improve the audience's information participation space, but also aggravate the information risk, new media information quality is worrying. With the continuous dissemination of high quality information, a large number of inferior information is also popular with the new media information technology. The research on the quality of new media information has certain practical significance and practical value. Firstly, this paper defines the basic concepts and characteristics of new media, new media information and new media information quality, defines the difference between new media information quality and traditional media information quality, and determines the connotation of high quality information and inferior information. Secondly, through the theory of cognitive-emotion, this paper recognizes the important role that the information audience plays in the management of the new media information quality, and through the super Y theory, we understand the role of the government and the management mode of the new media platform on the new media information quality. Through the "gatekeeper" theory, it is clear that the information audience, the new media platform and the government are the gatekeepers of the new media information, and combined with the cognitive-emotion theory, the super-Y theory and the "gatekeeper" theory, Grasp the impact of environmental atmosphere on the quality of new media information. Thirdly, based on the rooted theory and the original materials related to the quality of 248 new media information, this paper adopts Strauss's three-step rooted theory coding method to carry out open coding, spindle coding and selective coding step by step. To find the influencing factors of information quality of new media, and to explore the influence path between them, and to construct the model of influencing factors of information quality of new media. Fourthly, based on the research results of rooted theory, this paper designs and issues questionnaires, and makes a simple quantitative analysis of the initial model through regression analysis, intermediary effect test and adjustment effect test. The results show that the environment, management and information literacy are the influence factors of the new media information quality, covering all aspects of the new media information generation and dissemination, and play an important role in the new media information quality. The relationship between the influencing factors of new media information quality shows that the environment can have a direct positive impact on the information quality, but also can indirectly affect the information quality through the management strength and information literacy; Management and information literacy have a significant and direct positive impact on the quality of information. When the government and new media platform management is strengthened, the dependence of information literacy on the environment is reduced, and the promotion of information quality is enhanced. Finally, according to the previous research conclusions, this paper respectively from the establishment of new media information environment management mechanism, new media information literacy management mechanism and new media information literacy of the independent improvement of three aspects of the recommendations.
【學(xué)位授予單位】：江蘇大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：G206

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