發(fā)布時(shí)間：2018-05-04 09:27

  本文選題：粉絲網(wǎng)絡(luò)通用語 + 模因論��； 參考：《首都體育學(xué)院》2017年碩士論文

【摘要】：近十年,互聯(lián)網(wǎng)技術(shù)日新月異、快速更迭,與粉絲經(jīng)濟(jì)聯(lián)袂共舞,搭臺唱戲。當(dāng)粉絲利用先進(jìn)的互聯(lián)網(wǎng)技術(shù),突破了空間和地域的限制,在網(wǎng)絡(luò)上集結(jié)成為網(wǎng)絡(luò)粉絲群體,互相之間進(jìn)行交流和傳播之時(shí),逐漸就產(chǎn)生了一些約定俗成的,含義隱晦而微妙的,只有網(wǎng)絡(luò)粉絲群體才知曉內(nèi)涵的詞匯。雖然這些詞匯目前使用的人群較小眾,但其作為新出現(xiàn)的一種特殊的網(wǎng)絡(luò)語言,具有不斷延伸、滲透至現(xiàn)實(shí)生活中的趨勢,因此對這些詞匯進(jìn)行梳理、并對其傳播進(jìn)行研究是十分必要的。模因論作為20世紀(jì)70年代出現(xiàn)的新興理論,是社會(huì)語用學(xué)三大理論之一,近年也常被用在傳播學(xué),尤其是對網(wǎng)絡(luò)語言傳播的研究中。模因是指文化傳播的最小單位,一切可以通過模仿而被傳播的東西都可以稱之為“模因”。本次研究運(yùn)用了文獻(xiàn)研究法、觀察法、問卷調(diào)查法等研究方法,主要從模因論的視角并結(jié)合傳播學(xué)、社會(huì)心理學(xué)等相關(guān)理論,對粉絲網(wǎng)絡(luò)通用語的傳播展開研究。粉絲網(wǎng)絡(luò)通用語是一種主要在網(wǎng)絡(luò)粉絲群體中傳播通用,可能延伸至現(xiàn)實(shí)生活中的,對人們的交際行為產(chǎn)生一定影響的網(wǎng)絡(luò)語言,具有小眾性、隱晦性、去流行性和形象性的特點(diǎn)。粉絲網(wǎng)絡(luò)通用語需經(jīng)過模因傳播的同化、記憶、表達(dá)和傳輸四階段,并在粉絲群體的各個(gè)成員之間相互模仿才能成功傳播,因此,粉絲網(wǎng)絡(luò)通用語可稱之為一個(gè)個(gè)模因。它作為粉絲群體溝通的工具不僅推動(dòng)了粉絲文化的發(fā)展,其自身也是粉絲文化在語言文字方面的具體表現(xiàn)。粉絲個(gè)體對于偶像的追逐、對伙伴的需求及對認(rèn)同的渴望是促進(jìn)其傳播的關(guān)鍵動(dòng)因,粉絲群體和社會(huì)也對其傳播起到推動(dòng)作用,并最終在認(rèn)知、情感與行為上產(chǎn)生了不同的傳播效果。從宏觀上看,粉絲網(wǎng)絡(luò)通用語的傳播機(jī)制既存在個(gè)體與群體間的橫向傳播,也存在如同基因繼承一般的代際縱向傳播。只有監(jiān)管部門、粉絲群體以及大眾傳播媒介三方協(xié)同發(fā)力,才能實(shí)現(xiàn)粉絲網(wǎng)絡(luò)通用語的優(yōu)化傳播。
[Abstract]:In the past ten years, Internet technology is changing rapidly, dancing with fan economy. When fans make use of advanced Internet technology, break through space and geographical restrictions, gather on the network to become network fans, and communicate and spread among themselves, they gradually produce some conventional ones. The meaning is subtle and subtle, only the network fans know the meaning of the vocabulary. Although these words are currently used in a relatively small number of people, as a new and special network language, they have a tendency to extend and penetrate into real life, so they are combed out. It is necessary to study its dissemination. As a new theory in 1970s, memetics is one of the three theories of social pragmatics, and it is often used in communication, especially in the study of network language communication in recent years. Meme is the smallest unit of cultural communication. Everything that can be spread through imitation can be called "meme". This study uses literature research method, observation method, questionnaire survey and other research methods, mainly from the perspective of memetics and combined with communication, social psychology and other related theories, the spread of fan network common language is studied. Fan network common language is a kind of network language which mainly spreads in the network fan group, may extend to the real life, has certain influence to the people's communication behavior, has the minority nature, the obscurity. The characteristic of defluence and visualization. The common language of fan network needs to be assimilated, memorized, expressed and transmitted through meme communication, and can be successfully propagated by imitating each other among the members of fan group. Therefore, the common language of fan network can be called a meme. As a communication tool for fans, it not only promotes the development of fan culture, but also represents the language and characters of fan culture. The individual fans' pursuit of idols, the demand for partners and the desire for identity are the key factors to promote their communication, and the fan groups and society also play a role in promoting their communication, and finally in the cognition. There are different communication effects between emotion and behavior. From the macro point of view, the communication mechanism of fan network general-purpose language exists not only between individuals and groups, but also between generations, which is similar to genetic inheritance. Only the supervision department, the fan group and the mass media work together to optimize the communication of the universal language on the fan network.
【學(xué)位授予單位】：首都體育學(xué)院
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：G206

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