本文選題：大眾傳播　切入點：會話含義　出處：《山東大學(xué)》2017年碩士論文

【摘要】：大眾傳播中存在著大量的"會話含義"現(xiàn)象,案例不勝枚舉。傳播學(xué)家施拉姆認為,在大眾傳播過程中,傳播主體通過訊息的傳受而相互作用,在傳播過程中的雙方往往在依次扮演著不同的角色,諸如譯碼者、解釋者和編碼者等。那么,大眾傳播過程表現(xiàn)為符號作品的流通,但本質(zhì)上是符號作品意義的交換。而會話含義不僅影響著傳播主體對符號作品的意義解讀,還進一步影響著大眾傳播中傳播效果的呈現(xiàn)。會話含義理論研究的拓展和傳播學(xué)實踐的需要使得對"會話含義"的研究必須打破語用學(xué)壁壘,會話含義不僅是語用學(xué)的課題,而且是傳播學(xué)的課題。尚未有人系統(tǒng)研究大眾傳播中的"會話含義",但這卻是傳播學(xué)研究中不可忽視的問題。首先,本文重新規(guī)定了大眾傳播中"會話含義"的內(nèi)涵與外延。大眾傳播中的會話含義不再局限于人際中的言語交流,其形式更為豐富,呈現(xiàn)不同的特點。語用學(xué)中的會話含義的定義已不能完全適用于大眾傳播中的會話含義概念。在大眾傳播中,傳播主體應(yīng)是會話含義的推導(dǎo)主體,在會話含義推導(dǎo)中,社會場景是重要的因素。會話含義指的是,在特定的社會場景中,傳播主體推導(dǎo)出來的符號作品的規(guī)約意義之外的意義。其次,本文從真實的大眾傳播案例出發(fā),論證了大眾傳播中存在著大量的"會話含義"現(xiàn)象,并對大眾傳播中"會話含義"的分類和特點進行了論述�；诜枌W(xué)的分類方法,將會話含義分為基于語言符號的會話含義以及基于非語言符號的會話含義;從對社會場景的依賴性出發(fā),將會話含義分為一般會話含義以及特殊會話含義,不同的會話含義有著不同的特點。會話含義必須在特定的社會場景中才能生成,社會場景是會話含義生成的重要因素。與"社會場景"相類似的概念,如"情景"、"語境"等內(nèi)涵不定,在具體使用時隨意性很大,沒有形成科學(xué)的共識。本文借助心理學(xué)、語用學(xué)和傳播學(xué)的視角,揭示傳播過程中"社會場景"本質(zhì)屬性,同時深入論證了"社會場景是傳播主體的心理場"這一觀點,并分析了社會場景的動態(tài)性特征。最后,本文對會話含義的動態(tài)性進行了解讀。大眾傳播是一個動態(tài)的過程,社會場景具有動態(tài)性特征,那么對會話含義的分析必須也是動態(tài)的。本文認為,會話含義的動態(tài)性體現(xiàn)在:會話含義在大眾傳播過程中是動態(tài)變化的;會話含義和規(guī)約含義歷時的動態(tài)轉(zhuǎn)化,并構(gòu)建了 "傳播主體動態(tài)解讀會話含義的模式"以及"大眾傳播作品意義演變模式",為大眾傳播作品的意義演變、傳播效果的呈現(xiàn)作出了理論上的支撐。
[Abstract]:There are a large number of "conversational implicature" phenomena in mass communication, and there are numerous cases. Schram, a communicator, believes that in the process of mass communication, the subject of communication interacts with each other through the transmission of information. In the process of communication, the two sides often play different roles in turn, such as decoder, interpreter and encoder. But in essence, it is the exchange of the meaning of the symbolic works, and the conversational implicature not only affects the interpretation of the meaning of the symbolic works by the main body of communication, The expansion of conversational implicature theory and the need of communication practice make the study of conversational implicature must break down the barrier of pragmatics. Conversational implicature is not only a subject of pragmatics. And it is the subject of communication. No one has systematically studied the "conversational implicature" in mass communication, but this is a problem that can not be ignored in the study of communication. First of all, This paper redefines the connotation and extension of "conversational implicature" in mass communication. The conversational implicature in mass communication is no longer confined to interpersonal verbal communication, and its forms are more abundant. The definition of conversational implicature in pragmatics can no longer be fully applied to the concept of conversational implicature in mass communication. In mass communication, the subject of communication should be the subject of derivation of conversational implicature, and in the derivation of conversational implicature. Social scene is an important factor. Conversational implicature refers to the meaning other than the statutory meaning of the symbolic works derived from the communication subject in a specific social scene. Secondly, this paper starts from the real mass communication case. This paper demonstrates the existence of a large number of "conversational implicature" in mass communication, and discusses the classification and characteristics of "conversational implicature" in mass communication. The conversational implicature is divided into the conversational implicature based on linguistic symbols and the conversational implicature based on non-verbal symbols, and the conversational implicature is divided into general conversational implicature and special conversational implicature from the dependence of social scenes. Different conversational implicature have different characteristics. Conversational implicature must be generated in a specific social scene, which is an important factor in conversational implicature generation. Such as "situation", "context" and so on, which have not formed a scientific consensus. This paper reveals the nature of "social scene" in the process of communication through the perspectives of psychology, pragmatics and communication. At the same time, it demonstrates the view that social scene is the psychological field of communication subject, and analyzes the dynamic characteristics of social scene. Finally, this paper interprets the dynamic nature of conversational implicature. Mass communication is a dynamic process. The analysis of conversational implicature must also be dynamic if the social scene is dynamic. This paper holds that the dynamic nature of conversational implicature is that conversational implicature is dynamic in the process of mass communication; The dynamic transformation of conversational implicature and canonical implicature, and the construction of "the mode of dynamic interpretation of conversational implicature by communicators" and "the evolvement mode of the meaning of mass communication works", which is the meaning evolution of mass communication works. The presentation of communication effect provides theoretical support.
【學(xué)位授予單位】：山東大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：G206

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