淺析敘事框架下媒體對(duì)醫(yī)生形象的塑造——以廣州“八毛門”為例
發(fā)布時(shí)間:2018-04-01 18:49
本文選題:敘事 切入點(diǎn):媒體 出處:《新聞研究導(dǎo)刊》2017年02期
【摘要】:隨著中國(guó)新聞業(yè)的自主營(yíng)業(yè)化、市場(chǎng)化,不少媒體為迎合受眾、贏得廣告商的青睞,在報(bào)道新聞時(shí)日漸趨于低俗化、煽情化,作為新聞報(bào)道最重要的公正、客觀原則在一定程度上被忽略了,甚至還造成不少的新聞失實(shí)。2011年9月,部分媒體對(duì)深圳"八毛門"事件的不當(dāng)報(bào)道就是市場(chǎng)與新聞客觀性角逐的表現(xiàn)。不管是"英雄"還是"庸醫(yī)",醫(yī)患糾紛案件經(jīng)媒體報(bào)道演變?yōu)獒t(yī)療公共衛(wèi)生事件,雖然醫(yī)患關(guān)系的緊張并非全是媒體的責(zé)任,但媒體有失公正的報(bào)道誤導(dǎo)了受眾對(duì)于醫(yī)生形象的認(rèn)知。
[Abstract]:With the independent operation and marketization of Chinese journalism, many media, in order to cater to the audience and win the favor of advertisers, tend to be vulgar and emotional in reporting news, as the most important justice of news reporting. The objective principle was ignored to some extent, and even caused a lot of misinformation. In September 2011, The improper reporting by some media of the "Baimomen" incident in Shenzhen is a manifestation of the competition between the market and the objectivity of the news. Whether it is a "hero" or a "quack doctor," the doctor-patient dispute case has evolved into a medical public health event through media reports. Although the tension between doctors and patients is not entirely the responsibility of the media, the media's unfair reports mislead the audience's perception of the doctor's image.
【作者單位】: 貴州民族大學(xué)傳媒學(xué)院;
【分類號(hào)】:R192.3;G206.3
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本文編號(hào):1696812
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