本文關(guān)鍵詞： 彈幕視頻 互動 互動儀式　出處：《華中師范大學(xué)》2016年碩士論文　論文類型：學(xué)位論文

【摘要】：網(wǎng)絡(luò)視頻是受眾獲取信息、進行觀影休閑的重要途徑,彈幕視頻依托于彈幕播放器技術(shù),使得用戶可以一邊觀看視頻一邊發(fā)送彈幕評論,用戶的評論隨著視頻的播放即時呈現(xiàn)在屏幕上。隨著傳統(tǒng)視頻網(wǎng)站對彈幕技術(shù)的推廣運用,彈幕視頻這一新型的互動方式逐漸被大眾熟知。彈幕技術(shù)在業(yè)界方興未艾,學(xué)界對于彈幕視頻的研究也有待完善。本文以用戶通過彈幕視頻進行互動作為研究視角,對彈幕視頻這一新型的互動方式進行了具體的研究和分析。本文從互動儀式鏈、符號學(xué)等理論中汲取觀點,在思辨分析的同時,借助調(diào)查問卷、內(nèi)容分析等量化分析方法,對彈幕視頻用戶的互動行為、互動結(jié)果等進行闡釋。本文大致可以分為以下四個部分：第一部分對彈幕的相關(guān)概念進行了概述,梳理了彈幕以及彈幕視頻的發(fā)展歷程,列舉了專業(yè)彈幕網(wǎng)站和引進彈幕技術(shù)的傳統(tǒng)視頻網(wǎng)站的彈幕產(chǎn)品,并對這些產(chǎn)品的特點進行對比分析。第二部分介紹了用戶是在視頻這一平臺上進行彈幕互動的,彈幕播放器是彈幕視頻平臺的技術(shù)支撐,用戶的互動行為需要遵循一定的互動規(guī)則,并結(jié)合網(wǎng)絡(luò)問卷的調(diào)查結(jié)果對彈幕視頻互動的主體——用戶的特點進行概括。第三部分對用戶的彈幕互動行為進行分析,認(rèn)為用戶在某一特定時間通過登錄各自的ID賬號聚集在某一互動平臺上,出于對共同焦點的關(guān)注,他們以閱讀和發(fā)送彈幕的方式補充視頻信息,分享觀影感受,進行評論與吐槽,用戶之間的互動行為,屬于一種互動儀式；用戶的彈幕視頻互動形式包括：用戶與視頻的互動、用戶之間互動、用戶與創(chuàng)作者之間的互動；用戶互動的內(nèi)容可以分為與視頻內(nèi)容相關(guān)的互動和與視頻內(nèi)容無關(guān)的互動。第四部分是對用戶彈幕視頻互動的結(jié)果進行分析,用戶每一次的彈幕視頻互動是一次互動儀式,在互動中用戶收獲了代表群體的“神圣物”,獲得了情感能量和身份符號,體驗到了自我表達的滿足感和一種群體歸屬感、團結(jié)感,而這些收獲也是用戶進行下一次互動儀式的“成本”和“驅(qū)力”,在情境轉(zhuǎn)換中,用戶不斷開始新的互動儀式,即不斷地通過彈幕視頻進行互動交流,由此形成彈幕視頻互動的互動儀式鏈。同時,彈幕視頻用戶的互動行為也產(chǎn)生了一些不良影響,因而本文提出完善法律、改良彈幕技術(shù)、提高用戶素養(yǎng)等應(yīng)對策略,來引導(dǎo)彈幕視頻健康發(fā)展。
[Abstract]:Network video is an important way for the audience to obtain information and watch the film. The projectile video depends on the projectile player technology, which enables users to send projectile comments while watching the video. Users' comments are instantly displayed on the screen as video plays. With the spread and use of projectile technology by traditional video websites, projectile video is becoming widely known as a new type of interaction. Projectile technology is in the ascendant in the industry. The academic research on projectile video also needs to be perfected. This paper takes the user interaction through projectile video as the research angle, and makes a concrete research and analysis on projectile video as a new type of interactive mode. In the theory of semiotics and other theories, the interactive behavior of projectile video users is studied by means of quantitative analysis methods such as questionnaire, content analysis and so on. This paper can be divided into the following four parts: the first part summarizes the related concepts of the projectile screen, combs the development course of the projectile screen and the projectile video. This paper enumerates the projectile products of professional projectile websites and traditional video websites with the introduction of projectile technology, and makes a comparative analysis of the characteristics of these products. The second part introduces that the users interact with each other on the platform of video. The projectile player is the technical support of the projectile video platform. The interactive behavior of the user needs to follow certain interaction rules. And combined with the results of the online questionnaire to summarize the characteristics of the main body of project-screen video interaction-user. The third part analyzes the interactive behavior of the user. It is believed that users gather on an interactive platform by logging in their ID accounts at a particular time. Out of common focus, they supplement video information by reading and sending bullet screens, and share their views and experiences. The interactive behavior between users belongs to an interactive ceremony, which includes the interaction between the user and the video, the interaction between the user and the video, the interaction between the user and the creator, the interaction between the user and the creator, the interaction between the user and the video, and the interaction between the user and the creator. The content of user interaction can be divided into video content related interaction and video content independent interaction. Part 4th is an analysis of the results of user screen video interaction, each user interaction is an interactive ceremony. In the process of interaction, the user acquires the "sacred things" that represent the group, obtains emotional energy and identity symbols, and experiences the satisfaction of self-expression and a sense of belonging and solidarity. These gains are also the "cost" and "drive" of the user's next interactive ceremony, in which the user constantly begins a new interactive ritual, which is to interact with each other through a projectile video. At the same time, the interactive behavior of projectile video users also has some adverse effects. Therefore, this paper puts forward some countermeasures, such as perfecting the law, improving the projectile technology and improving the user's accomplishment, etc. To guide the sound development of projectile video.
【學(xué)位授予單位】：華中師范大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2016
【分類號】：G206

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本文編號：1546275