發(fā)布時間：2018-01-28 23:40

  本文關鍵詞： 企業(yè)文化 傳媒 文化建設　出處：《東華大學》2017年碩士論文　論文類型：學位論文

【摘要】：如今市場變化迅速,環(huán)境復雜,想要取得更好的發(fā)展,企業(yè)文化的作用不可小覷。只有在企業(yè)文化的核心作用下,對員工行為進行調整,對企業(yè)的價值導向進行確定,促進觀念的轉變,從而轉變企業(yè)的經濟增長方式,完善組織架構,明確市場布局,調整產品結構,實現(xiàn)資源的合理配置,使管理更加科學,最終促使企業(yè)實現(xiàn)戰(zhàn)略轉型。所以,企業(yè)文化的個性化建設,成為研究的一個主要趨勢。本文通過實地調查訪談,對QD傳媒股份公司的企業(yè)文化現(xiàn)狀進行探索,從精神層、制度層、行為層和物質層四個方面,對QD傳媒股份公司的文化現(xiàn)狀進行闡述,并通過問卷調查法和訪談法,來探究公司目前在企業(yè)文化建設的各個層面存在的問題,查找問題產生的原因,進而針對問題提出策略,來對QD傳媒股份公司的企業(yè)文化進行重構和優(yōu)化,促進公司的向心力和凝聚力。通過研究,本文的結論如下:(1)作為企業(yè)文化的塑造人員,高層管理人員要堅持表率的作用,嚴格根據公司的制度規(guī)范自己的行為,從細節(jié)做起,親自踐行公司企業(yè)文化。(2)企業(yè)文化建設中,中層管理人員和基層管理人員負責具體的實施,連接了員工和公司高層。這個群體的語言和行為,對基層員工是否具有企業(yè)文化建設的信心有著最直接的關系,企業(yè)文化的建設能夠落到實處,受中、基層管理人員的影響非常大。而且由于中層管理人員和基層管理人員直接參與到業(yè)務的運營上,很容易忽視企業(yè)文化的管理,只強調業(yè)績的達成。還有些管理人員為了自身利益不受損,對企業(yè)文化的調整不支持。這個群體是特別容易出問題的。在企業(yè)文化建設中,要密切關注中層、基層管理人員的思想變化情況,保障企業(yè)文化建設的順利開展。(3)企業(yè)文化建設不是短期就能完成的,而且建設工作也不是很簡單。因此,要站在戰(zhàn)略的角度,扎實做好文件建設的基礎,一步一個腳印。企業(yè)文化建設不能斷斷續(xù)續(xù),要持續(xù)穩(wěn)定進行,固定化核心理念,不隨著管理人員的更換而調整或者變化。企業(yè)文化的建設要有始有終,不能開頭風風火火,到后期卻悄無聲息。企業(yè)文化的建設不能只停留在表面,文字上,墻壁上,而是要深入員工的內心。QD傳媒有限公司是一個綜合型的大型文化傳媒公司,主要業(yè)務包含了運營有線電視網絡,創(chuàng)業(yè)投資,制作發(fā)行電影電視節(jié)目,代理廣告服務,還在旅游行業(yè)、房地產行業(yè)和酒店運營行業(yè)都有所涉及,總部在鄭州,在北上廣深等城市都設立有下屬子公司。對QD傳媒股份有限公司的企業(yè)文化進行探索,對其他同類企業(yè)的文化建設具有一定的借鑒意義,共同促進我國傳媒行業(yè)的健康發(fā)展。
[Abstract]:Nowadays, the market changes rapidly, the environment is complex, want to achieve better development, the role of corporate culture can not be underestimated. Only in the core role of corporate culture, to adjust the behavior of employees. To determine the value orientation of enterprises, promote the change of ideas, so as to change the economic growth mode of enterprises, improve the organizational structure, clear the market layout, adjust the product structure, achieve the rational allocation of resources. Make the management more scientific, and ultimately promote the strategic transformation of enterprises. Therefore, the individualized construction of corporate culture has become a main trend of research. This paper explores the present situation of the corporate culture of QD Media Co., Ltd., and expounds the cultural situation of QD Media Corporation from four aspects: spiritual level, system level, behavior level and material level. And through questionnaires and interviews to explore the current corporate culture in the construction of each level of the problems, find out the causes of the problems, and then put forward strategies for the problems. To reconstruct and optimize the corporate culture of QD Media Co., Ltd., to promote the company's centripetal force and cohesion. Through the study, the conclusion of this paper is as follows: 1) as the shaping personnel of corporate culture. Senior management personnel should adhere to the role of exemplary, strictly according to the company's system to regulate their own behavior, starting from the details, personally practice the company's corporate culture. Middle-level managers and grass-roots managers are responsible for the implementation of the specific, linking the staff and the company's top. This group of language and behavior, the grass-roots employees have the confidence in the construction of corporate culture has the most direct relationship. The construction of corporate culture can be carried out, by the impact of grass-roots managers are very great. And because of the middle managers and grass-roots managers directly involved in the operation of the business. It is easy to ignore the management of corporate culture, only emphasize the achievement of performance. Some managers do not harm for their own interests. This group is especially prone to problems. In the construction of corporate culture, we should pay close attention to the ideological changes of middle-level and grass-roots managers. To ensure the smooth development of enterprise culture construction. 3) the construction of enterprise culture can not be completed in the short term, and the construction work is not very simple. Therefore, we should stand on the strategic point of view, and do a solid foundation for document construction. One step at a time. Corporate culture construction can not be intermittent, to be sustainable and stable, immobilized core concepts, not with the change of management and adjust or change. The construction of corporate culture should have a beginning and end. The construction of corporate culture can not only stay on the surface, on the text, on the wall. QD Media Co., Ltd. is a comprehensive large-scale cultural media company, the main business includes the operation of cable television networks, venture capital, production and distribution of film and television programs. Agency advertising services, but also in the tourism industry, the real estate industry and the hotel operation industry are involved, headquartered in Zhengzhou. In the north of Guangzhou-Shenzhen and other cities have set up subsidiary companies. QD Media Co., Ltd. to explore the corporate culture, other similar enterprises of cultural construction has a certain reference significance. Jointly promote the healthy development of China's media industry.
【學位授予單位】：東華大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：G206-F;F270

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