發(fā)布時(shí)間：2018-01-14 06:18

  本文關(guān)鍵詞：輿情應(yīng)對(duì)中我國(guó)政府與媒體的互動(dòng)關(guān)系研究　出處：《武漢大學(xué)》2017年碩士論文　論文類型：學(xué)位論文

  更多相關(guān)文章： 社會(huì)輿情 輿情應(yīng)對(duì) 政媒關(guān)系

【摘要】：當(dāng)前,我國(guó)正處于經(jīng)濟(jì)、社會(huì)轉(zhuǎn)型的關(guān)鍵時(shí)期,社會(huì)態(tài)勢(shì)變得日益復(fù)雜,呈現(xiàn)出新的特點(diǎn)。最近一段時(shí)間,輿情熱點(diǎn)頻發(fā),分布的地區(qū)、領(lǐng)域變得更加廣泛,與之前相比,現(xiàn)在的一般社會(huì)事件更容易變成輿情熱點(diǎn),這些都反映了我國(guó)社會(huì)關(guān)系調(diào)節(jié)難度的加大。熱點(diǎn)事件的頻發(fā),一方面反映出媒體的監(jiān)督意識(shí)有了大幅度的提高,民眾的維權(quán)意識(shí)得到了極大的增強(qiáng),另一方面體現(xiàn)出社會(huì)成員越來(lái)越重的非理性情緒以及日益復(fù)雜、尖銳的社會(huì)矛盾與利益沖突。伴隨著信息技術(shù)快速發(fā)展,社會(huì)傳媒變得日益發(fā)達(dá),在此背景下,社會(huì)輿情的表達(dá)方式變得也越來(lái)越豐富。傳統(tǒng)的輿情表達(dá)多為傳媒機(jī)構(gòu),輿情表達(dá)主要以文字為主,表達(dá)的載體也比較有限,而網(wǎng)絡(luò)的發(fā)展為個(gè)體表達(dá)提供了便利的渠道,現(xiàn)在很多輿情事件是先在網(wǎng)絡(luò)上形成熱議后,傳統(tǒng)媒體才逐步跟進(jìn),網(wǎng)絡(luò)上個(gè)體表達(dá)的意見(jiàn)逐漸變?yōu)橹匾妮浨樾畔⒌膩?lái)源。在網(wǎng)絡(luò)媒體快速發(fā)展的背景下,傳統(tǒng)媒體也有了新的發(fā)展,市場(chǎng)更加細(xì)分,在設(shè)置上也呈現(xiàn)多元化的趨勢(shì),社會(huì)輿情的表達(dá)不再是一個(gè)面孔,而是把不同階層的利益訴求紛紛表達(dá)出來(lái)。在網(wǎng)絡(luò)這個(gè)開(kāi)放平臺(tái)上,輿情表達(dá)實(shí)現(xiàn)了個(gè)體化、持續(xù)化、多元化,可以輕松實(shí)現(xiàn)輿情內(nèi)容的長(zhǎng)期存在、吸納公眾評(píng)論的跟進(jìn),使得輿情發(fā)展更加復(fù)雜化,影響因素也大幅度增加。在媒體發(fā)達(dá)的現(xiàn)代傳播環(huán)境中,社會(huì)輿論生態(tài)呈現(xiàn)出燃點(diǎn)低、擴(kuò)散快、爆點(diǎn)大、參與廣的特點(diǎn)。一個(gè)看似普通的意見(jiàn)觀點(diǎn),常常能夠在極短的時(shí)間內(nèi)引發(fā)媒體聚集和公眾關(guān)注,并在各方意見(jiàn)參與下形成巨大的輿論聲勢(shì),進(jìn)而引爆社會(huì)情緒,觸發(fā)社會(huì)現(xiàn)實(shí)行動(dòng)。從輿情監(jiān)測(cè)方面來(lái)講,媒體和民眾對(duì)政府是否信任的關(guān)鍵就是輿情燃點(diǎn),政府需要掌握好這一點(diǎn),有利于把主動(dòng)權(quán)掌握在自己手里。一方面,積極運(yùn)用正面信息內(nèi)容鞏固和擴(kuò)大公眾對(duì)政府良好形象的認(rèn)知,起到事半功倍的形象傳播效果;另一方面,及時(shí)化解和處置負(fù)面信息,改善和修復(fù)受損害的政府形象,緩解輿論壓力,引導(dǎo)公眾進(jìn)行客觀評(píng)價(jià)。面對(duì)日益復(fù)雜的輿情環(huán)境,政府和媒體的關(guān)系就顯得尤為重要,政府與媒體的良好互動(dòng)對(duì)于塑造良好的輿情態(tài)勢(shì)、建設(shè)和諧的社會(huì)環(huán)境具有重要的意義。
[Abstract]:At present, China is in the critical period of economic and social transformation, the social situation has become increasingly complex, showing new characteristics. Recently, the hot spots of public opinion frequently occur, the distribution of areas, areas have become more extensive. Compared with before, the current general social events are more likely to become public opinion hot spots, which all reflect the increase in the difficulty of social relations regulation in our country, and the frequent occurrence of hot spot events. On the one hand, it reflects that the supervision consciousness of the media has been greatly improved, the awareness of the people's rights has been greatly enhanced, on the other hand, it reflects the increasing irrationality and complexity of the social members. With the rapid development of information technology, social media has become increasingly developed. The expression of social public opinion has become more and more rich. The traditional expression of public opinion is mostly media organizations, the expression of public opinion is mainly written, the carrier of expression is also relatively limited. The development of the network provides a convenient channel for individual expression. Now many public opinion events are formed in the network after the hot discussion, the traditional media gradually follow up. The opinions expressed by individuals on the Internet gradually become an important source of public opinion information. Under the background of the rapid development of network media, traditional media also has a new development, and the market is more subdivided. The expression of social public opinion is no longer a face, but the interests of different strata are expressed one after another. On the open platform of network, the expression of public opinion has realized individualization. Sustained, diversified, can easily achieve the long-term existence of public opinion content, absorb the follow-up of public comments, make the development of public opinion more complicated. In the modern communication environment of developed media, the social public opinion ecology presents the characteristics of low ignition, fast diffusion, large explosion point and wide participation. A seemingly ordinary opinion view. Often in a very short period of time to arouse media gathering and public concern, and with the participation of the views of all parties to form a huge public opinion momentum, and then trigger social emotions, trigger social action. From the perspective of public opinion monitoring. Whether the media and people trust the government is the key to public opinion, the government needs to grasp this point, conducive to the initiative in their own hands. On the one hand. Actively use positive information content to consolidate and expand the public's understanding of the good image of the government, play a twice the effect of image communication; On the other hand, timely resolve and dispose of negative information, improve and repair the damaged image of the government, alleviate the pressure of public opinion, guide the public to conduct objective evaluation, and face the increasingly complex environment of public opinion. The relationship between the government and the media is particularly important. The good interaction between the government and the media is of great significance in shaping good public opinion and building a harmonious social environment.
【學(xué)位授予單位】：武漢大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：D630;G206

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