募捐書(shū)信是個(gè)人或集體提出建議并公開(kāi)發(fā)起,希望共同完成某項(xiàng)任務(wù)或開(kāi)展某項(xiàng)公益活動(dòng)所運(yùn)用的一種專(zhuān)用書(shū)信。募捐書(shū)信的寫(xiě)作深受本國(guó)文化的影響,文化直接影響著書(shū)信寫(xiě)作的遣詞造句和謀篇布局,所以募捐書(shū)信具有很強(qiáng)的文化色彩和價(jià)值傾向。目前國(guó)內(nèi)對(duì)募捐書(shū)信的研究處于起步階段,學(xué)界對(duì)募捐書(shū)信的研究大都是從語(yǔ)言學(xué)和體裁等視角進(jìn)行探討的,而鮮有從文化角度對(duì)中美募捐書(shū)信進(jìn)行的研究。本文就是基于中美募捐書(shū)信的真實(shí)語(yǔ)料進(jìn)行文化差異對(duì)比的實(shí)證研究。作為研究對(duì)象的募捐書(shū)信一共有100篇,其中中文募捐書(shū)信50篇,英文募捐書(shū)信50篇。所有募捐書(shū)信均是從慈善機(jī)構(gòu)或個(gè)人近十年在網(wǎng)上發(fā)布的所有募捐書(shū)信中隨意抽取的,它們是完整的未經(jīng)過(guò)修改的募捐書(shū)信原稿,均由本族語(yǔ)者書(shū)寫(xiě),其募捐內(nèi)容覆蓋范圍較廣,包括教育、醫(yī)療、自然災(zāi)害、環(huán)境保護(hù)和個(gè)體活動(dòng)等,因此作為語(yǔ)料研究的100篇中美募捐書(shū)信具有一定的代表性,能在一定程度上代表中美募捐書(shū)信的現(xiàn)狀。本文將運(yùn)用跨文化交際的理論對(duì)語(yǔ)料進(jìn)行文化差異的對(duì)比研究,通過(guò)研究發(fā)現(xiàn),中美募捐書(shū)信在價(jià)值觀、高低語(yǔ)境、宗教、時(shí)間取向和思維方式等方面存在明顯的文化差異。中國(guó)募捐書(shū)信體現(xiàn)出集體主義、高權(quán)力距離和高語(yǔ)境交... 

【文章來(lái)源】：湘潭大學(xué)湖南省

【文章頁(yè)數(shù)】：79 頁(yè)

【學(xué)位級(jí)別】：碩士

【文章目錄】：
摘要
Abstract
Introduction
    0.1 Literature Review of Study on the Fund-raising Letters
    0.2 Significance and Originality of the Study
    0.3 Applied Theories
        0.3.1 Geert Hofstede’s Cultural Dimensions
        0.3.2 Hall’s Theories
    0.4 Data Collection and Method
    0.5 Argument and Organization of the Thesis
Chapter 1 Differences in Cultural Values between Chinese and American Fund-raising Letters
    1.1 Collectivism vs. Individualism
        1.1.1 The Usage of Words
        1.1.2 Sentences and Idioms
        1.1.3 Writing Style
    1.2 Uncertainty Avoidance
        1.2.1 The Degree to Obey the Rules
        1.2.2 The Degree of Trust in Authorities
Chapter 2 High-context Culture vs. Low-context Culture
    2.1 Indirectness vs. Directness
        2.1.1 Cohesion and Coherence
        2.1.2 The Position of the Theme
        2.1.3 The Suggested Donation Amount
        2.1.4 The Reason for Donation
    2.2 Self-effacement vs. Self-enhancement
Chapter 3 Religious Distinction of Chinese and American Fund-raising Letters
    3.1 Religion and Fund-raising
        3.1.1 Benevolence of Confucianism and Reward of Merits of Buddhism
        3.1.2 Bible and Donation
    3.2 Expressions
    3.3 Rewards of Fund-raising
Chapter 4 Cultural Differences in Time Orientation between Chinese and American Fund-raising Letters
    4.1 Past Time Orientation vs. Future Time Orientation
        4.1.1 Expressions
        4.1.2 Attitude towards Ancestors and Tradition
        4.1.3 Long Term Orientation vs. Short Term Orientation
    4.2 Polychronic Time Orientation vs. Monochronic Time Orientation
        4.2.1 Schedule
        4.2.2 Deadline
    4.3 Circular Time Orientation vs. Linear Time Orientation
Chapter 5 Different Thought Patterns between Chinese and American Fund-raising Letters
    5.1 Figurativeness vs. Flatness
    5.2 Inductive vs. Deductive
    5.3 Political Ethics vs. Scientific Cognition
Conclusion
References
Acknowledgements
Appendix A Fifty Chinese Fund-raising Letters
Appendix B Fifty American Fund-raising Letters
Informative Chinese Abstract
Résuméand Publications since Entering the Program



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